The survey summary provides results from a customer satisfaction survey conducted by AGS Cinemas, a film exhibition company, between May 22nd and June 26th, 2013. 150 customers participated in the survey, with 75 each from AGS locations in OMR and Villivakkam. The survey found that AGS Villivakkam had more male respondents and lower female participation compared to AGS OMR. It also identified areas of customer feedback like seating comfort, website usability, and food variety that AGS could improve to enhance customer satisfaction levels. Recommendations provided include regular maintenance of seats and other facilities, improving the website interface, and adding new engagement activities in the lobby area.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
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· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
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If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Customer Satisfaction Survey Report
1.
2. Survey Abstract
AGS Cinemas has been in film exhibition business since three
years, opening multiplexes at two areas: OMR and Villivakkam.
This is the first time AGS is conducting a survey to gauge
customer satisfaction at AGS Cinemas.
The survey was conducted from 22nd May to 26th June, 2013. 150
patrons participated in the survey – 75 for AGS OMR and 75 for
AGS Villivakkam.
.
3. Over the last two months, I have been living in Chennai, knowing no one
except a few relatives I barely knew until I landed at the airport. Over
the next few days, during my internship, I met a number of people
who, like my relatives knew nothing much about me except my name,
but supported me throughout this wonderful stay.
I am grateful to Mr. Sharada for giving me the independence I so love, to
conduct a survey for AGS Cinemas. This work would not had been
possible had AGS CEO Ms. Archana Kalpathi not given her consent, so
I’m truly grateful to her. There are a couple of others who have helped
me get to AGS and all throughout my project. Here are the names:
Ms. Poorni, Ms, Sangeetha, Mr. Saravanan, Mr. Joyson, Mr. Dinesh, The
AGS Staff, Vanaja Aunty, Ms. Aditi (UTV) and Mr. Sailesh.
4. Survey Abstract – Part 2
Highlighted in the following slides are key areas of customer
response, along with recommendations which AGS could adopt
in order to improve level of customer satisfaction
5. Contents
i) Demographic Results:
a) Gender Based Distribution
b) Age Based Distribution
c) Area Based Distribution:
1) Competitive Analysis –
Booking Schedule
2) Current Situation and
Recommendations for Booking
ii)
6. Contents
ii) Psychographic Results and Recommendations
a) Visit Frequency To AGS
b) Telephone Inquiry at AGS :
1) Online Responses
2) Current Situation and
Recommendations
c) Response Towards AGS Website
1) Recommendations
7. Contents
ii) Psychographic Results and Recommendations
d) Response To AGS Picture Quality
1) Recommendations
e) Response To AGS Seating Comfort
1) Online Responses
1) Recommendations
f) Response To AGS Lobby Ambience
1) Recommendations
8. Contents
ii) Psychographic Results and Recommendations
g) Response For AGS Menu Variety
1) Suggestions
h) Response To AGS Serving Quantity and Refreshment Quality
1) Online Responses
1) Recommendations
i) Response To AGS Parking
10. Gender Based Distribution
Place
Gender
Navallur Villivakkam Navallur
%
Villivakkam
%
Total Total
%
Female 40 29 53% 39% 69 46.00%
Male 35 46 47% 61% 81 54.00%
Grand
Total 75 75 100% 100% 150 100.00%
11. Gender Based Distribution
61% male respondents at AGS Villivakkam
Lesser female patrons at AGS Villivakkam (observed from survey and security
guard response)
A number of female patrons at AGS Villivakkam hesitant to respond to
questionnaire, and asking the accompanying male member to answer
Consider:
• Largely, male members make purchase decisions at AGS Villivakkam ?
• Are security arrangements adequate at AGS Villivakkam?
• Is female safety a concern at AGS Villivakkam?
12. Age Based Distribution – OMR
• Largest respondents in AGS OMR in 19-25 age bracket.
• Food court on the floor below AGS OMR a meeting hub for young
couples
• Variety of food also an attraction for youngsters in AGS OMR
0
5
10
15
20
25
30
35
40
45
14 – 18 years 19 – 25 years 26 – 35 years 36 – 45 years 46 and above
13. Age Based Distribution –Villivakkam
Relatively even distribution of age groups at AGS Villivakkam
No food court and lack of seating space in mall; only for movie viewing
Presence of ‘Vasanta Bhavan’ multi-cuisine family restaurant
0
5
10
15
20
25
30
35
14 – 18 years 19 – 25 years 26 – 35 years 36 – 45 years 46 and above
14. Area Based Distribution
Velachery: Although 18 kms away, AGS
location advantage due to nearness to
workplace. May lose patrons when LUXE
cinemas opens in Velachery
6
Best Location Advantage. Also Better
Facilities than Maayajaal.
5
5
5
Location advantage.
Nearness to respondents 'workplace.
Location advantage.
The numbers in boxes represent the number of
respondents from these locations.
15. Area Based Distribution
Nearest Multiplexes:
AGS- 3.6 Kms,
PVR – 4.5 Kms,
Fame – 7.7 Kms
Best Location Advantage
AGS within 5 Kms,
S2 Cinemas 7-10 kms
Fame Cinemas Has Location Advantage
AGS Villivakkam Closer Option
The numbers in boxes represent the number of
respondents from these locations.
17
14
8
5
4
16. Competitors’ Analysis – Booking Schedule
Day F S Su M Tu W Thu
Thu
Adv Bkg Y Y Y Y N N N
Schedule 1 1 1 1 2 2 2
Note: F, S, Su and M have same schedule. Tu, W, Thu
schedule opens on Saturday/Sunday
Day F S Su M Tu W Thu
Adv Bkg Y Y Y Y N N N
Schedule 1 2 2 3 3 3 3
Note: S and Su have more shows (usually English and
Telugu films) than F. M, Tu, W, Thu schedule opens on
Saturday/Sunday
1) PVR Cinemas
2) Fame Cinema
17. Competitors’ Analysis – Booking Schedule
Day F S Su M Tu W Thu
Thu
Adv Bkg Y Y Y Y Y Y Y
Schedule 1 2 2 1 1 1 1
Note: Booking open for the entire week in advance. S and
Su have additional shows.
Day F S Su M Tu W Thu
Adv Bkg Y Y Y N N N N
Schedule 1 1 1 2 2 2 2
Note: Generally last to open booking. Same schedule for
F, S, Su although S and Su could have additional shows,
especially at Navallur.
3) S2 Cinemas, Perambur
AGS
Cinemas
18. Current Situation and Recommendations
For Booking
8 of the 10 respondents who attempted telephone inquiry but found it was not
working had come to book tickets for English films (which have very few
shows at AGS Cinemas)
AGS Cinemas could make one schedule for Friday and another for Saturday and
Sunday (with additional evening shows for English, Hindi, Telugu films)
AGS should try keeping its schedule for Monday open in advance before PVR
can capture most patrons (both theatres close to Anna Nagar)
If possible, to open online booking for limited (& confirmed) show timings
before opening full schedule
19. Visit Frequency To AGS
Navallur
• Both ‘Frequent’ and ‘Occasional’ Patrons Dominate
• Mostly frequented by IT students and professionals from nearby campus, hostels and offices
• More evenly distributed than AGS Villivakkam.
0
5
10
15
20
25
30
35
40
Visit to AGS Cinema First time In a while Once in a while
20. Villivakkam
• Dominated by ‘Frequent’ Patrons
• Largely visited by localites from nearby areas (interiors)
0
5
10
15
20
25
30
35
40
45
First time In a while Once in a while
Visit Frequency To AGS
21. Telephone Inquiry at AGS
As slide 13 mentions, 8 out of 10 patrons who complained about
customer service wanted to inquire about ‘English’ films, as
there are only a few shows played at AGS OMR and AGS
Villivakkam
5 out of these 8 respondents used the booking counter for
booking, and most possibly saw ads in newspapers before
calling (as website show timings and ticket availability)
Chances of switching to other theatres with better telephone
inquiry services is high, as many would not want to spend
additional amount booking online
22. Recommendations
Telephone inquiry and home delivery of tickets should
resume; AGS staff at Villivakkam inform that it was
discontinued due to staff shortage.
Cloud services for booking inquiry and ticket delivery (limited
to certain areas which are easily accessible by road) should be
used so expenses of hiring new staff can be obviated.
It is crucial for AGS Navallur to begin ticket delivery, and
establish relations with IT colleges and workplaces nearby for
bulk booking possibility, especially with LUXE cinemas opening
soon
23. Response Towards AGS Website
21
22
31 1
AGS
Visited
Tickets
Booked
Navalur
Using AGS
Website
15
11
49
AGS Visited
Booked
tickets
Villivakkam
Using AGS
Website
Villivakkam
Using Other
Websites
(e.g. Book
My Show)
Villivakkam
Box Office
Counter
AGS VILLIVAKKAM AGS OMR
24. Response Towards AGS Website
At AGS Villivakkam, 65% of respondents booked using BO
counter (charged Rs 120 for a 2D film)
At AGS OMR, 28% respondents used AGS website and 29%
Book My Show website (charged Rs 120 + commission
rate)
It could be assumed from the chart given in the previous
slide that more patrons at AGS OMR are willing to spend
more on getting tickets easily
25. Response Towards AGS Website
21 respondents in total complained about or made
recommendations for the AGS website:
AGS
VISITED
AGE NO OF
COMPLAI
NTS/SUG
GESTION
S
OMR 19 – 25 Years 4
26 – 35 Years 9
VILLIVAKKAM 14 – 18 Years 1
19 – 25 Years 3
26 – 35 Years 4
Criticized website look and cited login
problems.
Criticized Difficulty of Website Use
and Accessibility, Recommended GUI
changes
Criticized look, speed and difficulty of
use of website, suggested internet
banking and payback reward facility
Criticized ease of website use and
response of website
Criticized ease of website use, speed of
website and working of website on
tablets
26. Recommendations
Option to load HTML version for slow internet connection
Look into website login process (esp. on mobile devices)
25 Frames iCard Facility coming up; include payback point reward
facility
Enhance look of website; reduce image size and include further movie
information
Regularly update website; clear old information, activities, contests
Active contests should pop up while opening page; link should direct us
to contest page
27.
28. 3D Experience at AGS Cinemas has been roundly criticized
by respondents.
× Screen becomes too dark and blurry
× Process of getting 3D glass too long
× Dissatisfaction with 3D glass being non-refundable
× 3D glasses smudged and scratched
× 3D glasses tinted
29. ossible solution offered by AGS Villivakkam respondent, Colin
“3D glasses are way too tinted, which darkens screen. If tint can be
reduced or non-tinted glasses can be available, 3D experience would b
great”
Process of buying 3D Glass (Rs 30) shifted to screen entrance.
Concessions counter gets crowded and many end up either i) getting
late for the 3D film or ii) not getting concessions quickly. Slip would be
provided by usher.
Operating staff should handle 3D glasses (Rs 2000 each) carefully.
Improper care on part of staff leads to deterioration in glass quality.
30. Response Towards AGS Seating Comfort
0
5
10
15
20
25
30
35
Movie
Experience
- Seat
Comfort
Very Poor Poor Average Good Great (blank)
AGS
Visited
Navalur
AGS OMR Seat Comfort Common complaints: Torn,
shaky and damaged seats,
uncomfortable hand-rest.
Some patrons complained
of headache.
50% (6 out of 12) of ‘First
Time’ Patrons rated
‘Average’; bad impression
of AGS
2 out of 3 respondents
rating Very Low ‘Frequent’
Patrons. One observes
‘General maintenance has
deteriorated over the year’
31. Response Towards AGS Seating Comfort
0
10
20
30
40
50
60
Movie
Experience -
Seat
Comfort
Very Poor Poor Average Good Great
AGS Visited Villivakkam
AGS VILLIVAKKAM SEAT COMFORT More comfortable seats have
been selected for AGS OMR.
Yet, seats are AGS
Villivakkam got a much better
response due to better
maintenance.
A few AGS respondents who
rated AGS Villivakkam seat
comfort as either ‘poor’ or
‘very poor’ complained about
“seats being narrow” and
“seats could have better
recliners”
32. Response Towards AGS Seating Comfort
(Online Responses – AGS OMR)
The
Positives
‘Most comfortable seats in the
country’
‘it is a nice place where you can sit comfortably
and watch a movie’
‘…seating is really very
comfortable’
33. Response Towards AGS Seating Comfort
(Online Responses – AGS OMR)
The
Negatives
‘Seats are
worst,, All seats
are damaged..’
‘the place is awfully
maintained and super
dirty...’
‘Its sad to see that so
many seats r torn. Plz
do replace thm’
34. Response Towards AGS Seating Comfort
(Online Responses – AGS OMR)
Implied dissatisfaction among customers
First Time Patrons Remarks More Critical
Frequent Patrons Disappointment
Increasing Maintenance Expenses Over Time
Delay in Fulfillment of Promise – Further Dissatisfaction
35. Current Situation and Recommendations
‘Renovation work to be completed by September’ promises Ms.
Archana Kalpathi, AGS CEO on Twitter
Regular Inspection (by operating staff) and Periodical
Maintenance
Setting Quantitative Standards for measuring the extent of torn
and damaged seats in theatre hall, through regular inspection. In
case condition exceeds minimum standards, maintenance work
should begin
Periodical maintenance increases customer satisfaction about
maintenance at AGS
36. Response Towards Lobby Ambience
Taking the weighted average of lobby ambience response based on gender scale (Very Poor = 1, Poor = 2,
Average = 3, Good = 4, Great = 5)
AGS VISITED GENDER WEIGHTED AVERAGE
AND STANDARD
DEVIATION
Villivakkam Male 3.88 with standard
deviation 0.604510822
Female 3.82 with standard
deviation 0.751677251
OMR Male 4.02 with standard
deviation 0.499772543
Female 3.89 with standard
deviation 0.446593758
37. Response Towards Lobby Ambience
Although overall positive, the lowest mean rating and largest
deviation is visible among female AGS Villivakkam respondents.
× Lack of Space
× Lack of Comfort
AGS Villivakkam takes no advantage of the patrons waiting in the
box office counter (for a few minutes up to an hour) by providing
a paid service which can bring revenue
38. Recommendations
A new facility can be installed near the box
office area or in the concessions zone. For
example, a fun photo-booth for patrons. This
would work better at AGS OMR, where the
demographic largely includes 19-25 years.
In case of a fun photo-booth installation, AGS
would not require additional staff in case a
patron has to insert a coin, enter booth and get
his picture taken
This can be used for AGS marketing if it is
possible to insert the AGS logo in the
background; it will have high chance of getting
uploaded on a social networking site
39. Response To AGS Menu Variety
0 5 10 15 20 25 30 35 40
Refreshment Area_Menu Variety
Average
High
Low
(blank)
AGS
VisitedNavalur
AGS OMR
40. Response To AGS Menu Variety
0 5 10 15 20 25 30 35 40
Average
High
Low
(blank)
Villivakkam
AGS Villivakkam
41. Suggestions For AGS Menu Variety
(Although AGS
theatres are completely vegetarian,
no eggless cakes available on menu
Recommendation of at least 6 respondents.
Use egg as stuffing e.g. Egg puff
42. Suggestions For AGS Menu Variety
Plans to set up ice-cream counter at AGS OMR.
Since mall is empty and one ice-cream counter
in food-court, try differentiating in terms of
variety, flavor. Cones good option for couples
(many at AGS OMR) than ice-cream cups.
Favorite among women
respondents; Welcome addition to AGS
OMR as chocolate is an aphrodisiac –
couples’ favorite
43. Suggestions For AGS Menu Variety
Pastries common demand among female
respondents.
Currently limited in menu; only cream variety.
Dry cakes and pastries (cup cake, sponge cake)
Sweet bread varieties (chocolate croissants,
doughnuts) easier to consume, share and dispose
(less maintenance problem)
44. Suggestions For AGS Menu Variety
Favorite food item among at least six respondents.
Common complaint that stock gets over quickly.
Could increase variety of puff, with different stuffing.
Vada Pav could be introduced, considering the growing
North Indian population in Navallur and near Villivakkam.
Preparation time low,
Lesser Use of Concentrate,
Easier To Prepare Than Milkshake, Suggested by a Few
Respondents
45. Suggestions For AGS Menu Variety
Competitor PVR : Counter serving boiled
chana varieties.
Price range between Rs. 50-70
Success Rate: Good (11 patrons selected
boiled corn as favorite food item)
Serving Size Medium, Tasty,
Light and Healthy Alternative
Light on stomach, so may lead to further purchase at
concessions
(Similar effect of Chinese food – tasty and light, filling
only for a short time)
46. Response To AGS Serving Quality and
Refreshment Quality
0
10
20
30
40
Low Average High (blank)
Navalur
Refreshment Quality - AGS OMR
0
10
20
30
40
Low Average High (blank)
Navalur
Serving Quantity AGS OMR
0
5
10
15
20
25
30
35
Low Average High (blank)
Villivakkam
Serving Quantity - AGS Villivakkam
0
10
20
30
40
Low Average High (blank)
Villivakkam
Refreshment Quality - AGS
Villivakkam
47. Response To AGS Serving Quality and
Refreshment Quality
• A complementary opinion shared about refreshing quality
and quantity.
• 20 out of 29 AGS OMR respondents rated both serving
quantity and refreshment quality as average
• Similarly, out of 30 respondents, 22 rated both serving
quantity and refreshment quality as high.
• A correlation exists between these two variables, however,
its important to know which factor is more dependent: the
refreshment quality or serving quantity. There is another
influencing variable: the refreshment price.
48. Response To AGS Serving Quality and
Refreshment Quality
• Most of the respondents’ complaints focus on ‘Refreshment quality’
than ‘serving quantity’.
• Most respondents rating serving quantity as ‘average’ stated new items
that could be added in the menu.
• On the other hand, most respondents rating refreshment quality as low
had specific complaints, such as ‘Caramel popcorn has medicinal taste’
‘Paani puri not good’ etc
• Some of those above 46 do not take food at concessions (Villivakkam),
complaining that ‘the food is stale’ (Mr Kas) or ‘quality is not being
focused upon’ (Mr. Akbar)
49. Recommendations
Lesser variety leads to overall negative or average response.
Introducing food items and beverages taking into consideration close
competitor PVR’s menu
Fresh stock of food-items, especially puris for chaat items, caramel
popcorn
With better quality food, serving quantity could reduce slightly without
making a negative effect on customer satisfaction
50. Recommendations
Varsha, an AGS OMR respondent, suggests that AGS
‘serve less, charge less but give good’
Her complaint specificially deals with ‘popcorn’. She believes that the quantity of
popcorn served at AGS is too much.
In fact, a 97 out of 150 patrons chose popcorn as their favorite item. This item is less
elastic to change in price.
Therefore, the quantity served currently can be reduced slightly or the price
increased slightly without change in demand. Along with this, a cheaper option of
popcorn can be introduced for kids (this will need appropriate packaging so the target
audience is limited to children. Doing so will lead to higher sales, as kids would share
from one large tub.
51. Age
Mode of
transport
No. of
Respondent
s
14 – 18 years Private 3
Public 1
19 – 25 years Private 15
Public 21
(blank) 4
26 – 35 years Private 14
Public 6
(blank) 1
36 – 45 years Private 6
46 and above Private 3
Public 1
HIGHEST PUBLIC
TRANSPORT
RESPONDENTS
55% OF THE
RESPONDENTS USED
PRIVATE TRANSPORT
52. Age Mode of transport No. Of Respondents
14 – 18 years Private 7
Public 4
19 – 25 years Private 17
Public 11
(blank) 1
26 – 35 years Private 20
Public 2
(blank) 1
36 – 45 years Private 6
Public 1
46 and above Private 3
Public 2
71% OF THE
RESPONDENTS USED
PRIVATE TRANSPORT,
HIGHER THAN AGS OMR
THE QUESTION ARISES: IS
THE PARKING SPACE
ADEQUATE IN AGS
VILLIVAKKAM?
53. Booking process leads to parking difficulty and parking space
problem at AGS Villivakkam.
PARKING PROCESS (4 wheeler) :
HALT NEAR THEATRE PURCHASE TICKETS TAKE
VEHICLE TO BASEMENT REVEAL TICKET TO PARKING
EMPLOYEE PARK CAR AT ALLOTED SPOT WALK TO
BO WATCH FILM LEAVE THEATRE ENTER
BASEMENT PAY MONEY (Rs 40 FOR MOVIE HOURS + Rs
10 FOR EVERY EXTRA HOUR) LEAVE THE BASEMENT
WITH CAR
54. Similar process for two-wheeler (scooters and motorcycles)
except parking lot at three locations: i) left side of theatre
ii) Right side of theatre iii) Opposite theatre in AGS owned
parking lot
ADVANTAGES DISADVANTAGES
1) Only those who have booked tickets can
enter parking zone
1) Approach road to theatre narrow, so road
clogged during weekends
2) Parking rate fixed, irrespective of movie
duration
2) Entrance and exit of 4 wheeler is one and
the same. Vehicles blocking each other.
3) Parking Space allotted depending on movie
visited
3) Person booking tickets online may have to
wait unnecessarily to park car.
4) Movies with wider audience allotted more
space
4) Fixed rate for 1 ½hr (English) movie and 2 ¾
hr movie discriminatory
5) Locating Car easier 5) Process takes long when customer takes
time to book tickets.
55. • Only 10 out of 150 respondents rated washroom maintenance
as low: 8 were women (7 AGS Navalur respondents) , 2 men
× Insufficient Toilet Roll * Air Freshener in Washrooms
× Inadequate Water * Handwash in Men’s room
× Bad Odor ( not present in Villivakkam;
× Unclean Toilets bad impression of hygiene standards)
56. Mr. Gautam, an AGS Villivakkam respondent remarked ‘There should be propert communication so audience
get information about upcoming movies and attractions as soon as possible’.
Posters at AGS Villivakkam are not being regularly updated
Many posters displayed of films that have left the screens or which shan’t come in Indian theatres
No proper strategy regarding arragement of posters (put up in a random order)
e.g. Ghanchakkar, a Bollywood film running in screens placed near the washroom at the back; on the other
hand, posters of movies like ‘Saint Dracula 3D’ and ‘The Collector’ (not to release) prominently displayed.
e.g. Hollywood film ‘Hitchcock’ banner displayed for two months before being removed; movie had released
one year ago
Posters of films not playing at one AGS branch but at another can be placed in the first branch with a
message where interested patrons can catch it
Screens at concessions and BO display same information. One BO screen should display film promos while
one concessions screen should display beautifully photographed images of concessions