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ì	
  
Custom	
  3D	
  Pens	
  
Anything	
  You	
  Can	
  Imagine-­‐Your	
  Brand	
  Is	
  Important	
  To	
  Us.	
  
www.3dpromoplas=c.com	
  
 Promo	
  Effect	
  On	
  Brand	
  Marketing	
  
ì  The	
  ASI	
  (	
  Adver=sing	
  Specialty	
  Ins=tute)	
  	
  Ad	
  Impressions	
  Study	
  launched	
  in	
  2012-­‐2013	
  period	
  
by	
  ASI's	
  research	
  team	
  to	
  give	
  powerful	
  data	
  that	
  proves	
  ad	
  special=es	
  are	
  one	
  of	
  the	
  most	
  high	
  
impact,	
  cost	
  effec=ve	
  ad	
  mediums	
  available..The	
  study	
  gauges	
  consumer	
  percep=ons	
  of	
  
promo=onal	
  products	
  and	
  how	
  they	
  influence	
  buying	
  decisions;	
  highlights	
  the	
  popularity	
  of	
  key	
  
promo	
  product	
  categories	
  by	
  demographic	
  group	
  (such	
  as	
  age,	
  race,	
  sex	
  and	
  gender);	
  reveals	
  
the	
  cost-­‐per-­‐impression	
  of	
  top	
  adver=sing	
  specialty	
  product	
  categories;	
  and	
  shows	
  the	
  cost-­‐per-­‐
impression	
  of	
  promo=onal	
  products	
  compared	
  to	
  other	
  forms	
  of	
  adver=sing	
  media,	
  like	
  radio,	
  
TV	
  and	
  Internet	
  adver=sing.	
  
ì  Based	
  on	
  Ad	
  Impressions	
  Study,	
  wri2ng	
  instruments	
  were	
  most	
  commonly	
  cited,	
  as	
  one-­‐half	
  
(50%)	
  of	
  promo=onal	
  product	
  recipients	
  in	
  the	
  12	
  ci=es	
  in	
  the	
  U.S.	
  reported	
  geRng	
  at	
  least	
  one	
  
in	
  the	
  prior	
  12	
  months,	
  similar	
  to	
  the	
  52%	
  that	
  reported	
  geRng	
  them	
  in	
  Sydney.	
  Philadelphians	
  
con=nue	
  to	
  love	
  wri=ng	
  instruments	
  the	
  most.66%	
  say,	
  they	
  own	
  branded	
  pen	
  or	
  pencil	
  vs	
  50%	
  
in	
  the	
  U.S	
  overall.56%	
  of	
  Caucasian	
  consumers	
  own	
  branded	
  wri=ng	
  instruments-­‐the	
  highest	
  
percentage	
  of	
  any	
  racial	
  demographic.	
  Between	
  Genders:Women	
  53%	
  and	
  Men	
  47	
  %.	
  
ì  In	
  the	
  United	
  States,	
  consumers	
  in	
  Dallas	
  are	
  the	
  most	
  like	
  to	
  pass	
  along	
  the	
  item	
  to	
  someone	
  
else:	
  75%	
  pass	
  along	
  promo=onal	
  items	
  they	
  don't	
  wish	
  to	
  keep.	
  71%	
  Chicago,	
  70%	
  Miami,	
  68%	
  
Sea]le.Promo=onal	
  products	
  are	
  not	
  simply	
  thrown	
  away.	
  Items	
  are	
  kept	
  because	
  they’re	
  
useful,	
  or	
  given	
  to	
  someone	
  whocan	
  use	
  them.	
  Adver=sers’	
  messages	
  o_en	
  go	
  beyond	
  the	
  
ini=al	
  target.	
  Only	
  17%	
  of	
  consumers	
  wish	
  to	
  throw	
  away	
  product.	
  
www.3dpromoplas=c.com	
  
Global	
  Statistics	
  
Writing	
  Instruments	
  Power	
  
www.3dpromoplas=c.com	
  
Usefulness	
  is	
  Key	
  91%	
  
ì  Usefulness	
  is	
  Key	
  and	
  Consumers	
  will	
  be	
  much	
  more	
  likely	
  to	
  keep	
  a	
  promo=onal	
  
product	
  that	
  is	
  useful,according	
  to	
  the	
  survey.	
  For	
  wri=ng	
  instruments	
  the	
  
percentage	
  for	
  USEFULNESS	
  is	
  91%.	
  
ì  Study	
  also	
  asked	
  respondents	
  whether	
  they	
  could	
  iden=fy	
  the	
  adver=sers	
  on	
  the	
  
promo=onal	
  items	
  they	
  currently	
  owned.	
  The	
  result:	
  Nearly	
  nine	
  in	
  10	
  (86%)	
  U.S.	
  
recipients	
  of	
  promo=onal	
  merchandise	
  can	
  iden=fy	
  the	
  adver=ser	
  on	
  the	
  item,	
  the	
  
highest	
  of	
  any	
  country	
  in	
  the	
  study.	
  	
  	
  
ì  On	
  Study,the	
  average	
  number	
  of	
  impressions	
  each	
  promo=onal	
  product	
  receives	
  
was	
  calculated.	
  The	
  number	
  of	
  impressions	
  a	
  product	
  makes	
  was	
  derived	
  from	
  
mul=plying	
  how	
  long	
  a	
  recipient	
  has	
  the	
  product	
  to	
  how	
  many	
  people	
  he	
  comes	
  
into	
  contact	
  with	
  each	
  month	
  while	
  using	
  it.In	
  the	
  U.S.,	
  we	
  again	
  saw	
  that	
  bags	
  
generated	
  the	
  most	
  impressions	
  (5,983)	
  of	
  any	
  item	
  in	
  the	
  study.	
  That’s	
  because	
  
bags	
  are	
  frequently	
  used,	
  o_en	
  in	
  public	
  places	
  where	
  they	
  can	
  be	
  seen	
  by	
  many	
  
people.	
  Other	
  items	
  that	
  deliver	
  extremely	
  high	
  numbers	
  of	
  impressions	
  in	
  the	
  U.S.	
  
include	
  wri=ng	
  instruments	
  3,134	
  impressions.	
  
ì  The	
  cost	
  per	
  impression	
  of	
  an	
  ad	
  specialty	
  (0.6	
  cents)	
  is	
  beHer	
  than	
  of	
  TV	
  (1.8	
  
cents	
  ),	
  magazines	
  (	
  1.8	
  cents)	
  	
  and	
  newspapers	
  (0.7	
  cents)	
  
www.3dpromoplas=c.com	
  
Custom	
  Molding	
  Is	
  Great	
  for	
  Brand	
  
Awareness	
  
www.3dpromoplas=c.com	
  
Biodegradable	
  For	
  Green	
  
ì  The	
  world’s	
  first	
  biodegradable	
  pen	
  made	
  from	
  corn!	
  Corn?	
  Yes,	
  
corn!	
  
ì  Except	
  for	
  the	
  ink	
  refill,	
  this	
  green	
  pen	
  is	
  made	
  from	
  corn,	
  a	
  
revolu=onary	
  new	
  material	
  derived	
  from	
  cornstarch.	
  Corn	
  is	
  
remarkably	
  similar	
  in	
  look	
  and	
  feel	
  to	
  ordinary	
  plas=cs	
  with	
  one	
  
important	
  excep=on:	
  it	
  is	
  completely	
  biodegradable!	
  This	
  means	
  
that	
  unlike	
  conven=onal	
  plas=cs	
  that	
  never	
  breakdown,	
  this	
  
green	
  pen	
  will	
  disintegrate	
  in	
  about	
  a	
  few	
  months	
  a_er	
  being	
  
discarded	
  (breakdown	
  occurs	
  in	
  soil,	
  cornposters,	
  landfills,	
  etc.)	
  
ì  Corn	
  raw	
  material	
  supplied	
  by	
  BIOPLA	
  and	
  we	
  do	
  have	
  
cer=ficates	
  for	
  DIN	
  EN	
  13432	
  ASTM	
  D6400	
  test	
  and	
  SGS	
  reports.	
  
ì  100%	
  biodegradable	
  pla=cs	
  is	
  only	
  op=on	
  to	
  save	
  the	
  
environment.It	
  is	
  important	
  for	
  Growing	
  Economies.	
  
www.3dpromoplas=c.com	
  
Seed	
  Pens	
  For	
  Sustainability	
  
Use	
  Your	
  Pen,Plant	
  Your	
  Seeds.	
  
www.3dpromoplas=c.com	
  
Why	
  Go	
  Green?	
  
ì  Biodegradable	
  plas=c	
  In	
  2009,	
  the	
  United	
  States	
  generated	
  30	
  million	
  tons	
  of	
  plas=c	
  waste.	
  
Thirteen	
  million	
  tons	
  was	
  plas=c	
  containers	
  and	
  packaging,	
  11	
  million	
  tons	
  was	
  durable	
  plas=c	
  
goods,	
  and	
  7	
  million	
  tons	
  was	
  non-­‐durable	
  goods,	
  such	
  as	
  plates	
  and	
  cups.	
  Only	
  seven	
  percent	
  
of	
  this	
  plas=c	
  waste	
  was	
  recovered	
  for	
  recycling.	
  These	
  sta=s=cs	
  tell	
  us	
  two	
  things;	
  there’s	
  a	
  lot	
  
of	
  plas=c	
  in	
  the	
  world,	
  and	
  it’s	
  hard	
  to	
  get	
  rid	
  of.	
  It’s	
  a	
  product	
  that	
  is	
  built	
  to	
  last.	
  Can	
  
biodegradable	
  plas=c	
  help	
  in	
  the	
  ba]le	
  against	
  plas=c	
  waste?	
  Biodegradable	
  means	
  that	
  a	
  
substance	
  can	
  be	
  broken	
  down	
  by	
  living	
  organisms.	
  ‘Biodegradable’	
  is	
  a	
  catch-­‐all	
  word,	
  and	
  
covers	
  a	
  variety	
  of	
  types	
  of	
  plas=c.	
  In	
  fact	
  biodegradable	
  plas=cs	
  are	
  not	
  necessarily	
  made	
  from	
  
bio-­‐material	
  (e.g.	
  plants)	
  –	
  some	
  biodegradable	
  plas=cs	
  are	
  made	
  from	
  oil	
  in	
  the	
  same	
  way	
  as	
  
conven=onal	
  plas=cs.	
  Bioplas=cs	
  are	
  made	
  from	
  natural	
  materials	
  such	
  as	
  cornstarch.	
  You	
  may	
  
not	
  be	
  able	
  to	
  see	
  the	
  difference	
  between	
  a	
  bioplas=c	
  and	
  a	
  plas=c	
  made	
  from	
  petrochemicals.	
  
ì  Over	
  =me	
  (some=mes	
  in	
  only	
  a	
  few	
  weeks)	
  bioplas=cs	
  break	
  back	
  down	
  into	
  natural	
  materials.	
  
The	
  cornstarch	
  absorbs	
  water	
  and	
  swells,	
  causing	
  the	
  molecules	
  to	
  break.	
  Bacteria	
  in	
  the	
  soil	
  
then	
  digest	
  these	
  molecules.	
  Biodegradable	
  plas=cs	
  are	
  either	
  hydrodegradable	
  or	
  
oxodegradable.	
  They	
  contain	
  addi=ves	
  that	
  cause	
  them	
  to	
  decay	
  in	
  the	
  presence	
  of	
  light	
  and	
  
oxygen.	
  But	
  unlike	
  bioplas=cs,	
  biodegradable	
  plas=cs	
  are	
  made	
  of	
  petrochemicals	
  and	
  don’t	
  
always	
  break	
  down	
  into	
  harmless	
  substances.	
  
ì  NATIVE	
  AMERICAN	
  QUOTE	
  
ì  "We	
  do	
  not	
  inherit	
  the	
  earth	
  from	
  our	
  ancestors,	
  we	
  borrow	
  it	
  from	
  our	
  children"	
  
www.3dpromoplas=c.com	
  
Recyclable	
  Pencils	
  
ì  It’s	
  Custom.	
  
ì  We	
  use	
  100%	
  recycled	
  Kra_	
  Paper	
  
in	
  pencil	
  produc=on.	
  
www.3dpromoplas=c.com	
  

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Custom Power For Brand Marketing

  • 1. ì   Custom  3D  Pens   Anything  You  Can  Imagine-­‐Your  Brand  Is  Important  To  Us.   www.3dpromoplas=c.com  
  • 2.  Promo  Effect  On  Brand  Marketing   ì  The  ASI  (  Adver=sing  Specialty  Ins=tute)    Ad  Impressions  Study  launched  in  2012-­‐2013  period   by  ASI's  research  team  to  give  powerful  data  that  proves  ad  special=es  are  one  of  the  most  high   impact,  cost  effec=ve  ad  mediums  available..The  study  gauges  consumer  percep=ons  of   promo=onal  products  and  how  they  influence  buying  decisions;  highlights  the  popularity  of  key   promo  product  categories  by  demographic  group  (such  as  age,  race,  sex  and  gender);  reveals   the  cost-­‐per-­‐impression  of  top  adver=sing  specialty  product  categories;  and  shows  the  cost-­‐per-­‐ impression  of  promo=onal  products  compared  to  other  forms  of  adver=sing  media,  like  radio,   TV  and  Internet  adver=sing.   ì  Based  on  Ad  Impressions  Study,  wri2ng  instruments  were  most  commonly  cited,  as  one-­‐half   (50%)  of  promo=onal  product  recipients  in  the  12  ci=es  in  the  U.S.  reported  geRng  at  least  one   in  the  prior  12  months,  similar  to  the  52%  that  reported  geRng  them  in  Sydney.  Philadelphians   con=nue  to  love  wri=ng  instruments  the  most.66%  say,  they  own  branded  pen  or  pencil  vs  50%   in  the  U.S  overall.56%  of  Caucasian  consumers  own  branded  wri=ng  instruments-­‐the  highest   percentage  of  any  racial  demographic.  Between  Genders:Women  53%  and  Men  47  %.   ì  In  the  United  States,  consumers  in  Dallas  are  the  most  like  to  pass  along  the  item  to  someone   else:  75%  pass  along  promo=onal  items  they  don't  wish  to  keep.  71%  Chicago,  70%  Miami,  68%   Sea]le.Promo=onal  products  are  not  simply  thrown  away.  Items  are  kept  because  they’re   useful,  or  given  to  someone  whocan  use  them.  Adver=sers’  messages  o_en  go  beyond  the   ini=al  target.  Only  17%  of  consumers  wish  to  throw  away  product.   www.3dpromoplas=c.com  
  • 4. Writing  Instruments  Power   www.3dpromoplas=c.com  
  • 5. Usefulness  is  Key  91%   ì  Usefulness  is  Key  and  Consumers  will  be  much  more  likely  to  keep  a  promo=onal   product  that  is  useful,according  to  the  survey.  For  wri=ng  instruments  the   percentage  for  USEFULNESS  is  91%.   ì  Study  also  asked  respondents  whether  they  could  iden=fy  the  adver=sers  on  the   promo=onal  items  they  currently  owned.  The  result:  Nearly  nine  in  10  (86%)  U.S.   recipients  of  promo=onal  merchandise  can  iden=fy  the  adver=ser  on  the  item,  the   highest  of  any  country  in  the  study.       ì  On  Study,the  average  number  of  impressions  each  promo=onal  product  receives   was  calculated.  The  number  of  impressions  a  product  makes  was  derived  from   mul=plying  how  long  a  recipient  has  the  product  to  how  many  people  he  comes   into  contact  with  each  month  while  using  it.In  the  U.S.,  we  again  saw  that  bags   generated  the  most  impressions  (5,983)  of  any  item  in  the  study.  That’s  because   bags  are  frequently  used,  o_en  in  public  places  where  they  can  be  seen  by  many   people.  Other  items  that  deliver  extremely  high  numbers  of  impressions  in  the  U.S.   include  wri=ng  instruments  3,134  impressions.   ì  The  cost  per  impression  of  an  ad  specialty  (0.6  cents)  is  beHer  than  of  TV  (1.8   cents  ),  magazines  (  1.8  cents)    and  newspapers  (0.7  cents)   www.3dpromoplas=c.com  
  • 6. Custom  Molding  Is  Great  for  Brand   Awareness   www.3dpromoplas=c.com  
  • 7. Biodegradable  For  Green   ì  The  world’s  first  biodegradable  pen  made  from  corn!  Corn?  Yes,   corn!   ì  Except  for  the  ink  refill,  this  green  pen  is  made  from  corn,  a   revolu=onary  new  material  derived  from  cornstarch.  Corn  is   remarkably  similar  in  look  and  feel  to  ordinary  plas=cs  with  one   important  excep=on:  it  is  completely  biodegradable!  This  means   that  unlike  conven=onal  plas=cs  that  never  breakdown,  this   green  pen  will  disintegrate  in  about  a  few  months  a_er  being   discarded  (breakdown  occurs  in  soil,  cornposters,  landfills,  etc.)   ì  Corn  raw  material  supplied  by  BIOPLA  and  we  do  have   cer=ficates  for  DIN  EN  13432  ASTM  D6400  test  and  SGS  reports.   ì  100%  biodegradable  pla=cs  is  only  op=on  to  save  the   environment.It  is  important  for  Growing  Economies.   www.3dpromoplas=c.com  
  • 8. Seed  Pens  For  Sustainability   Use  Your  Pen,Plant  Your  Seeds.   www.3dpromoplas=c.com  
  • 9. Why  Go  Green?   ì  Biodegradable  plas=c  In  2009,  the  United  States  generated  30  million  tons  of  plas=c  waste.   Thirteen  million  tons  was  plas=c  containers  and  packaging,  11  million  tons  was  durable  plas=c   goods,  and  7  million  tons  was  non-­‐durable  goods,  such  as  plates  and  cups.  Only  seven  percent   of  this  plas=c  waste  was  recovered  for  recycling.  These  sta=s=cs  tell  us  two  things;  there’s  a  lot   of  plas=c  in  the  world,  and  it’s  hard  to  get  rid  of.  It’s  a  product  that  is  built  to  last.  Can   biodegradable  plas=c  help  in  the  ba]le  against  plas=c  waste?  Biodegradable  means  that  a   substance  can  be  broken  down  by  living  organisms.  ‘Biodegradable’  is  a  catch-­‐all  word,  and   covers  a  variety  of  types  of  plas=c.  In  fact  biodegradable  plas=cs  are  not  necessarily  made  from   bio-­‐material  (e.g.  plants)  –  some  biodegradable  plas=cs  are  made  from  oil  in  the  same  way  as   conven=onal  plas=cs.  Bioplas=cs  are  made  from  natural  materials  such  as  cornstarch.  You  may   not  be  able  to  see  the  difference  between  a  bioplas=c  and  a  plas=c  made  from  petrochemicals.   ì  Over  =me  (some=mes  in  only  a  few  weeks)  bioplas=cs  break  back  down  into  natural  materials.   The  cornstarch  absorbs  water  and  swells,  causing  the  molecules  to  break.  Bacteria  in  the  soil   then  digest  these  molecules.  Biodegradable  plas=cs  are  either  hydrodegradable  or   oxodegradable.  They  contain  addi=ves  that  cause  them  to  decay  in  the  presence  of  light  and   oxygen.  But  unlike  bioplas=cs,  biodegradable  plas=cs  are  made  of  petrochemicals  and  don’t   always  break  down  into  harmless  substances.   ì  NATIVE  AMERICAN  QUOTE   ì  "We  do  not  inherit  the  earth  from  our  ancestors,  we  borrow  it  from  our  children"   www.3dpromoplas=c.com  
  • 10. Recyclable  Pencils   ì  It’s  Custom.   ì  We  use  100%  recycled  Kra_  Paper   in  pencil  produc=on.   www.3dpromoplas=c.com