Cup O' Joe is an application that assists people in tracking their daily caffeine intake to maintain a healthy balance. It targets heavy coffee drinking males aged 60-65 in Santa Ana, CA. Marketing will initially focus on the website and email with hopes to also use social media. The main distribution channel is the Apple Store to expand reach through Apple search engine optimization.

1. CUP O' JOE
PRESTENTING
By. Lindsey Cass
ABOUT US
GLLA is an organization that strives to
make everyone the best individuals
they can possibly be, by assisting with
personal planning, financial tracking,
etc.
WHAT IS CUP O'JOE?
Cup O' Joe is an application that assists
people tracking their daily caffeine count.
With everything in life, caffeine is good but
in moderation. In a day and age where
ignorance is used against you it's nice to
have the solace of knowing how much you
ingesting in order to maintain a healthy
balanced caffieene count.es.
TARGET MARKET
MALES
AGE: 60 -65
LOCATION: SANTA ANA CA
INTERESTS: HEAVY COFFEE
DRINKERS
SALE PROJECTIONS
For the first. year we will spend
$4,748.00 for the development and
release of. Then the overall profit of the
application is projected to range from
$5,935.00 to $3,561.
MARKETING
WEBSITE AND EMAIL
MARKETING WILL BE THE
INNITIAL
INTEREST.ANOTHER
METHOD WE AIM TO USE IS
SOCIAL MEDIA IT IS THE
MOST INEFFECTIVE YET
PROFFICENT WAY TO
MARKET.
DISTRIBUTIONT
The apple store is our main distribution
channel. This will expand our reach
especially with Apple search engine
optimization. By creating SMART
marketing objectives the apple store
makes connectivity easier to reach our
audience.
Refferences
Mullaney, J. (2018, September 29). The
United States of Coffee: Here's Which City Drinks the Most, Where It's the
Priciest, and More. Retrieved June 12, 2020, from https://www.cheatsheet.com/culture/united-
states-of-coffee-heres-which-city-drinks-most-where-its-priciest-and-more.html/