Cupid plc is a global leader in online dating with over 34 million members in 39 countries. It generates over £25 million in revenues annually. It operates various dating websites and has an affiliate network and white label network to allow others to start their own dating businesses or earn commissions. It offers flexible commission models and targeted advertising solutions to affiliates and partners.

1. a global leader in
online dating
WEB SOCIAL MOBILE
www.cupidplc.com

2. About
Cupid plc 1
ABOUT CUPID PLC
Cupid plc
Our company Cupid plc listed on AIM in June 2010 (LSE
AIM:CUP). The company has grown to become
We are a global leader a market leader since its entry into the online
in online dating dating industry in 2005.
34 million members Cupid has built a base of over 34 million
members in 39 countries and generated
39 countries revenues of £25 million in the six months to 30
June 2011.
Our Affiliate Network Join us today
The online dating industry continues to grow and
with that growth comes an increasing number of
opportunities to get your own share of what has
now become a seriously lucrative market.
There are several ways in which affiliates and
marketeers can work with us. Not only do we
have an internal affiliate network with fantastic
commission rates, but we can also provide Private
Label dating sites and Advertising opportunities and watch
across our own network of sites. your profits soar!
Work with us through...
Our Internal Our White Our Key Partners
Affiliate Label
Network Network
affiliates.cupidplc.com whitelabeldating.cupidplc.com
CALL: +44(0)131 240 1447, CALL: (+44) 207 4848 502
+44(0)790 952 3004

3. Our
Cupid plc 2
Speak to us today by calling: +44(0)131 240 1447,
sites
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
Top Brands
Traditional
Within our network we have a number of traditional dating sites suited to a broader audience. Their mass
appeal make them ideal to promote to a large mixed demographic.
OUR SITES
Increase your
Revenues!
Cupid.com offers great Men and women registered with
opportunities to everyone looking
to meet locals, either for romantic
GirlsDateForFree.com get the
opportunity to look for potential
Start Earning
dating or just to make new friends. partners based on their online
dating expectations.
Now!
Casual
Our casual network of sites are for the online dater not necessarily looking for a long term relationship
or even romance. These site suit a very specific audience and can be particularly effective if you have a
marketing channel with a strong male reach.
BeNaughty.com is a stimulating Pick up the new hot offer Flirting can be the beginning of
online casual dating website for from Flirt.com and watch your a great casual relationship or
naughty people. conversions blow up! So, with a the key to hours of fun online.
‘sexy’ new look and increasing ClickandFlirt.com is ideal for
popularity, at Flirt.com, high men and women looking for
conversion rates and a greater online flirting, online dating and
income are guaranteed. international dating.
Niche Projects
Mature Dating Single Parents Dating Other Niches
We have a specific sites targeted DatingforParents is targeted at We have many other niches
at the internet’s largest growing another growing demographic. within our portfolio where you
age demographic. can promote products to a
matching audience.

4. Cupid plc
Cupid plc 3
Speak to us today by calling: +44(0)131 240 1447,
world wide
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
Your global reach is in demand.
Speak to our team today and get country specific flexible payouts.
OUR SITES
Canada
Netherlands
United Kingdom
Belgium
Ireland Germany
Italy
USA Spain
France
India
Brazil
Australia
South Africa
New Zealand
Global reach Check out our rates
for every location:
Americas
Europe
Oceania
Africa
Or visit affiliates.cupid.com/rates
Asia to start earning money

5. Multi
Cupid plc 4
Speak to us today by calling: +44(0)131 240 1447,
Platform
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
Mobile
Mobile Sites Android apps
m.BeNaughty.com, The Cupid.com, BeNaughty
m.Cupid.com, and and Flirt brands have ap-
m. Flirt.com are mobile plications on the Android
versions of our top sites platform.
for everyone who is They give great opportuni-
MULTI PLATFORM
looking to meet locals. ties to meet local singles
Members can join the and date on the go!
site quickly (free registra-
tion) and communicate
easily, they can upload iPhone apps
pics and access chat Our application, “My Cupid”, is available on iTunes
rooms. now! It provides access and a one-off login to five
dating venues — Cupid.com, DatetheUK, GirlsDateFor-
Free, and QuickFlirt. All the popular mobile features
like location-based search, alerts and notifications, as
well as chatrooms are also available there.
Social
Benefit from high conversions and short social
funnel when advertising apps on Facebook!
No more registration forms or e-mail submits!
Attract the user with a banner or a Facebook add, wait
until he clicks on it and presses “log in” in the permis-
sion dialog and bam - receive your money!
Advertising has never been easier!
Don’t miss your chance!

6. Commission
Cupid plc 5
Speak to us today by calling: +44(0)131 240 1447,
models
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
There are many ways in which you can work with us. In fact, we are quick possibly the most flexible
merchant you are likely to come across.
SPOT/ You sell us the traffic from all the countries without Fixed price to be
Fixed any caps. So, you encash all your inventory with a negotiated
rate single partner - us.
You get your commissions each time our ad is dis- CPM range: $0.5 - $3
CPM/
played (in case of CPM) or someone clicks on our CPC range: $0.15 - $1
CPC creative (CPC model)
We can easily match your traffic with offers that work Depending on the location:
CPA/ best for you depending on your traffic sources and CPA: $3 - $10
CPI target audience. CPI: $2 - $6
CP This program gives you a set fee for every paid mem-
bership.
Up to $135 per lead
Sale
We can arrange a revenue share model for you with a
Rev. negotiable split, and with a performance based scale Price to be negotiated
Share giving you a higher percentage based on volume.
COMMISSION MODELS
By launching a White Label Dating site with Cupid Up to 80% Revenue to
White
you are able to really build a brand that has true
Label Partners.
value. (!) Largest Industry Revenue Share
We offer website owners the possibility of co-regis-
CPA: $3-$10
Coregs tration via our API to create an extra revenue stream
CPI : $0.8 up to $4
API per registration depending
from the traffic visiting their site.
on the location
Check out our rates Or visit affiliates.cupid.com/rates
via your mobile: to start earning money

7. Targeted
Cupid plc 6
Speak to us today by calling: +44(0)131 240 1447,
Advertising
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
Your ad
Why advertise with us? placement
With around 34 million member profiles,
growing at a dramatic rate, Cupid plc will pro-
vide you with a diverse international customer
base. Our advertising team are well experi-
enced in providing you with creative, effective
and impressive opportunitues for your adver-
tising.
Our prominent yet integrated placements will
allow you to reach the right customers at the
right time.
We target by
Income
Country
Age Gender
Sports/ Lifestyle Geographic
hobbies Attributes choices Demographics
breakdown
(smoking/ Occupation
drinking) Etnicity
Artistic Postcode Religion
tastes
We offer Supported ad formats
- Frequency capping - Skyscraper/Banner
TARGETED ADVERTISING
INNOVATIVE MARKETING
- Personal access to - Static/Animated
advertising statistics - Pop-up/pop-under
- Custom sized ads - Email targeting
- Category exclusivity - Fixed button
- Co-branded placements

8. Member
Cupid plc 7
Speak to us today by calling: +44(0)131 240 1447,
Demographic
+44(0)790 952 3004
Or Email us: newdeal@cupid.com
Our Affiliate Network: affiliates.cupidplc.com
Our White Label Network: whitelabeldating.cupidplc.com
Do you have traffic that fits our key demographic groups?
Gender
Education
Ethnicity
Age
Earning
TARGETED ADVERTISING
INNOVATIVE MARKETING
For further information, please contact us
Check out our rates
Email: advertising@cupid.com
via your mobile:
Telephone: +44(0)131 240 1447,
+44(0)790 952 3004