1. P.O. Box 7364
Wesley Chapel, FL 33545
855.287.7658
info@ctrfactor.com
www.ctrfactor.com
CTR FACTOR
Business Performance Improvement
Advisory Services
Inspirational Speaking
Workshop Training
Leadership Assessment
Executive Coaching
Execution Services
Revenue Growth
Expense Reduction
Customer Experience
Employee Inclusion
Leading Without Leading

2. ctr factor leadership
THE SCIENCE OF LEADING WITHOUT LEADING
Leadership is traditionally regarded as tough terrain to master, with many heuristics and
homilies, but few scientific principles. Most of these treatments of leadership miss the
fundamental, counter-intuitive truth – great leaders don’t lead. Instead, they get others
to want to follow,. Leadership is the ultimate, magnificent act of free will on the part of
those who follow, and the awesome, magical secret of great leaders is that they have
figured out how to make that act happen consistently and predictably. CTR Factor
explores the science of gravitational leadership by examining the currencies that need to
be earned (Credibility, Trust & Respect), assets that need to be built (Results,
Relationships, & Resources), and investments that need to be made (Capabilities,
Character, & Competencies). This flagship keynote product from CTR Factor takes
audiences on a fascinating personal leadership journey of experiential learning that
transformed the speaker from cab driver to senior executive. The lessons learned along
the way are woven into a radically different leadership model, and leveraged to derive
specific leadership techniques that can be used the next day. Entertaining story-telling and
insightful model-building at its scintillating best.
women in leadership
LEVERAGING GENDER BASED STRENGTHS
Traditional approaches to women’s leadership have focused on how to navigate a world
that is still governed by guidelines skewed towards a different gender. However, these
INSPIRATIONAL SPEAKING approaches miss a key realization. Women’s natural, intuitive leadership styles are
actually better suited to the needs of the 21st century workplace and workforce than
traditional male approaches. This session seeks to harness the power of women’s
 CTR FACTOR LEADERSHIP divergences and differences to create a competitive and sustainable workplace advantage
when it comes to leadership impact and outcomes in 3 specific areas, based on the CTR
Factor leadership model: results delivery, relationship building & resource acquisition. This
 WOMEN IN LEADERSHIP paradigm pulverizing session takes the audience through 4 sequential modules of
leadership that build on their natural inclinations and talents: philosophy, strategies,
 BOARD LEADERSHIP techniques, outcomes. You will never think the same way again after this session, and you
will not compromise your authentic self again ever. And you will find that it is working for
you. CTR Factor women get the corner office.
 SALES LEADERSHIP
board leadership
 CUSTOMER SERVICE LEADERSHIP
MAXIMIZING CREDIBILITY, TRUST, & RESPECT
 BRAND LEADERSHIP Board governance is a perennially hot topic because of its critical importance for the
sustained success of the enterprise. Customary approaches to this topic include
exhortations around transparency, independence, protection, and succession. While these
 ENTREPRENEURIAL LEADERSHIP are important aspects of Board physiology, they miss the fundamental driver of Board
effectiveness – how well do they earn Credibility, Trust and Respect from their
 LEADERSHIP IN TEACHING stakeholders. CTR Factor looks at Boards through this clarifying lens to establish and
assess their performance: Credibility through Examining functions, Trust through Enabling
functions, Respect through Envisioning functions. Within each of these categories, CTR
 PARENTAL LEADERSHIP Factor looks at 15 mutually exclusive, collectively exhaustive aspects of Board
performance. When we are done, you will have a superb approach to assessing what
 LEADERSHIP IN RELATIONSHIPS areas of strength and opportunity exist for your Board, and how to address them.
Leading Without Leading

3. BEEN-THERE-DONE-THAT INSIGHTS
We are not traditional speakers and
consultants. We are real-world savvy
practitioners who have run billion dollar
P&Ls for Fortune 50 companies
HERE’S-THE-BEEF OUTCOMES sales leadership
We don’t just speak or advise. We have a THE SCIENCE OF SELLING WITHOUT SELLING
track record of delivering tangible,
significant, immediate outcomes. Selling is pervasive in our lives. We are selling all the time, whether we are officially
salespeople or not, and whether we realize it or not. Yet, selling is not universally
TIL’-DEATH-DO-US-PART PRINCIPLES appreciated. People hate to be sold. But, they love to buy. The best salespeople have
We don’t morph into anything we need figured this out. They don't sell as much as they influence their buyers’ behavior. How do
to be to make money. We are passionate they do that? By earning 3 currencies from their prospects - Credibility, Trust, and
evangelists for CTR Factor leadership. Respect. Great salespeople, instinctively or deliberately, exercise CTR Factor leadership
skills instead of focusing on selling. The sale becomes an automatic outcome once there is
TAILORED-TO-FIT SOLUTIONS a focus on the right behaviors. The behaviors of building the assets of Results,
Relationships, and Resources, and the behaviors of making strategic investments in
We don’t provide off-the-shelf hammers
Capabilities, Character, and Competencies. This session explains the techniques of
and look for nails. We customize our
solutions to address your pain points & acquiring the 3 currencies, building the 3 assets, and making the 3 investments that result
opportunities. in automatic sales. After you participate in this session, you will never sell again, and sell
like crazy all at the same time.
PART-OF-THE-FAMILY PARTNERSHIP
We don’t act like external vendors. We
invest in understanding you & blend into customer service leadership
your organization. IT IS NOT THE SCREWING UP, IT IS THE MAKING UP
DOG-WITH-BONE FOLLOW THROUGH Did you know that there is no statistically significant difference between the number of
disagreements in a successful marrriage and an unsuccessful one? But there is a
We don’t fly in like seagulls, unload, and
leave. We are maniacs about finishing significant difference in the way those disagreements are resolved? What applies to
what we started marital relationships also applies to customers. You can screw up with customers, but if
you resolve those screw-ups effectively, your customers will rate you even higher than if
they had blip-free service in the first place. But how do you do that? CTR Factor provides a
simple, effective framework across all key constituencies to provide consistently excellent
customer experiences by focusing on the right behaviors. Behaviors that earn Credibility,
Trust, and Respect, regardless of the situation. Defuse tough complaints, recover
relationships, and build the right level of engagement with customers by adopting the
simple techniques taught in this program. Customer service has been proven to be a
critical driver of enterprise profitability and growth through loyalty, cross-sell, and referral
behaviors. But it is not easy to accomplish across all channels, all products, all employees
and all customers. That will change after you attend this session. Guaranteed.
Leading Without Leading

4. brand leadership
WHAT IS YOUR BRAND CTR FACTOR?
Brand leadership is the fuzziest of fuzzy concepts. Wanna go from fuzzy to
fizzy in 2 hours? Look through the CTR Factor lens. Brand leadership =
Brand Credibility + Brand Trust + Brand Respect. How do you acquire
those three currencies? You will need to attend this session to find out,
but here is a hint. Do you deliver distinctive, consistent Results? Do you
build dependable, caring Relationships? Do you demonstrate superior,
relevant Resources? If so, you will impact downstream cognitive variables
like awareness, understanding, and interest, affective variables like belief,
liking, and intent, and behavioral variables like purchase, loyalty, and
referrals. But what are the antecedent variables to Brand Credibility,
Trust, and Respect, you ask? Can't give everything away here. But, rest
assured, you wil have the keys to the kingdom when we are done.
entrepreneurial leadership
LEVERAGING YOUR CTR FACTOR FOR SUCCESS
Being an entrepreneur is easy. Being a successful entrepreneur is tough.
We know. We have looked at entrepreneurship from both sides now,
from win and lose, and from up and down, to quote Neil Diamond. You
know the difference maker we discovered between success and failure as
an entrepreneur? Building respect with investors, customers, and
employees by being the smartest person in the room on the space you
are in. Building trust with the same constituencies by demonstrating
character. Building credibility with the usual suspects by delivering
results. Where do you stand on these dimensions with these key
stakeholders, and what can you do to improve your scores? You will find
out the answers to those questions in this session. Just make sure and
remember us when you become the next Bill Gates, and cut us in for 1%.
Leading Without Leading
CTR FACTOR
P.O. Box 7364
Wesley Chapel, FL 33545
855.287.7658
info@ctrfactor.com
www.ctrfactor.com