The document discusses CSR strategies and performance measurement. It states that the benefits of CSR like efficiency gains outweigh the costs of social investments. Elements of a good CSR strategy include balancing funding for security and livelihood programs. CSR is defined as companies voluntarily contributing to society, the environment, and stakeholder concerns. CSR performance can be measured by revenues to government, environmental compliance, and customer satisfaction. Key success factors include community participation, a strong CSR framework, environmental sensitivity, and strong leadership.

1. Gerardo R. Joson, Ph. D.

2. The Business Case for CSR
The business case for doing CSR is that the
value of enhancing its operations and
transferring efficiency gains to its customers
far outweigh the cost of its social
investments and contributions to community
projects.

3. Elements of a good CSR Strategy
Linking and striking a balance in funding for
security and livelihood or income-generating
programs for communities are elements of a
good CSR strategy.

4. CSR is also a concept whereby companies decide
voluntarily to contribute to a better society and a
cleaner environment as well as integrate social
and environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis.
CSR as a Concept

5. The CSR Policy
Undertake its business functions in a way
that enhances its public image, complies with
the law, manages risks and minimizes
negative social and environmental impacts
while remaining profitable.

6. CSR Performance Measurement
CSR performance can be measured directly in terms of the revenues that
accrue to the national government and more specifically to its being
environment-friendly or compliant to environmental laws, and its adherence to
the Kyoto Protocol on carbon dioxide emissions and fossil fuels footprint
including safety regulations as indicated by the reduced number of illness and
accidents in its workplaces as well as its customer satisfaction.

7. Key Success Factors
NATIONAL GRID
CORPORATION
OF THE PHILIPPINES
Participation
& admiration
of host
communities Well-conceived
CSR framework
Highly
motivated
workforce
Profitable
Operation
Environmental
sensitivity
Strong
Leadership

8. NATIONAL GRID
CORPORATION
OF THE PHILIPPINES