The document discusses identity management in the cloud and APIs. It notes that provisioning is essentially the same across cloud services, so the APIs should be similar as well. It introduces the Simple Cloud Identity Management specification, which aims to standardize user and group provisioning across cloud providers using a common RESTful API. The document also discusses the growth of APIs and how developers are driving adoption by building applications and mashups that integrate multiple services. It contrasts SOAP and REST approaches, noting that REST and JSON are now more common as they map better to typical programming models. OAuth is mentioned as the preferred approach for authentication in APIs.