This document discusses the design process for promotional materials for a new online training program for deaf and hard of hearing students. The initial design incorporated the color scheme of an existing program and included the logo and a character image. A second design added American Sign Language handshapes to represent the training's objectives. A third design featured screenshots from an introductory animation to show the training's sections. Additional changes were made, resulting in a fourth design for a summer camp. The final design reflected all design elements learned and was selected for use in promotional items, though an earlier design may also be used after further editing.

1. Goal: Increase the number of deaf and hard of
hearing students who participate in our online
training.
Audience:
Transition aged deaf and hard of hearing students
Teachers of the deaf
Parents of deaf children
Message: A new training is being released
specifically designed for deaf and hard of hearing
students.

2. This first design was created as an advertisement idea for an
upcoming curriculum we are writing at work.
Pepnet 2 uses blue and orange as their color scheme so I
incorporated those colors in the design. I also included the
logo for the new training/curriculum and a picture of the main
character.

3. Original Design

4. This design played with the same concept, but attempted to
bring in an element that showed this training is unique to deaf
and hard of hearing students. To do this, I used ASL
handshapes (numbers) to represent each objective of the
training.

5. Second Design

6. I still wasn’t happy with the design so I made some big
changes. I added some screenshots from the introduction
animation of the training that show the three sections: How
Am I, What Do I Want, How Do I Get There
I included these shots because they show the main character
signing and also show other characters. For work purposes, I
will likely go in and work on this one a little more. I do really
like it.

7. Third Design

8. Midway through the term I had to change my design so I
could play with different colors. Since PN2 has fixed colors
and I will use what I create in the class for marketing, I didn’t
want to create products that I wouldn’t use. Camp Taloali is a
camp in Oregon that offers summer programs for deaf and
hard of hearing youth. I created some flyers/marketing
materials for them. Since they aren’t my final designs I posted
both the other designs I created just to show the differences.

9. Fourth Design

10. Final Design:
My final design reflects changes to all the design elements we
learned about this term. I stuck with this design because pn2
started to make some promotional items with it so decided to
make sure it looked good.
As noted above, I will still likely use some edited version of the
design on slide 7 as well.
Thanks for Mary for all the feedback and support!