The document discusses implementing COMOS technology in the African market. It notes that COMOS is a new technology and a successful implementation plan is needed to ensure benefits are realized in the mainstream market. The presentation recommends focusing on individual customer needs before scaling, understanding what customers aim to achieve with their projects, and only then determining how COMOS capabilities can be utilized. It suggests the focus for reaching more customers should be on the overall COMOS market concept, not just the technology itself.

1. Your COMOS Design Assistants
COMOS Implementation
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How Do We Avoid The Chasm Trap?
Presented by: Theko Letsie
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October 2021

2. Your COMOS Design Assistants
COMOS, A New Technology Within the African Market
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COMOS Implementation is relatively
new within the African Market. To get
the full market benefits of COMOS
capabilities, we need to ensure
successful implementation plan for the
mainstream markets.

3. Your COMOS Design Assistants
COMOS Is New Technology Within The African Market
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Source: Geoffrey Moore
Appropriate plan
will ensure that we
cross the chasm
into the majority
market.

4. Your COMOS Designers
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What Options Do We Have?

5. Your COMOS Designers
Individualised Customer Experience
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 Before scaling, we need to do
things that might not be considered
as scalable.
 Each Customer is unique, we
should therefore strive to provide
individualized customer experience.

6. Your COMOS Designers
Consider The Client’s Real Needs
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 During the early life-cycle stages of
a project, we should always focus
on what customers are trying to
achieve. In most cases, the aim is
to complete a project within
budget, on time and within the
prescribed specifications and
standards.

7. Your COMOS Designers
Select the Appropriate Tool
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Only once we understand the customers
and their projects’ needs should we
prescribe the extend to which the following
COMOS capabilities can be utilized.
 COMOS & Process
 COMOS & Instrumentation
 COMOS & Electrical
 COMOS & Mechanical & Piping
 COMOS & PCS7

8. Your COMOS Designers
The Majority Market Collective Needs
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Apart from COMOS services,
customers are collectively looking at
the overall availability of COMOS
market;
Collaborations,
Assistance & support,
Community,
Options,
Capabilities and capacity

9. Your COMOS Design Assistants
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To Get to the Majority Customers, the focus should therefore move
away from the COMOS technology only, but more towards the
whole product concept.

10. Your COMOS Design Assistants
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Theko Letsie Pr Eng
Bsc.Eng (Elec) UCT | PGDM (Bus.Man) WBS
Head of COMOS Implementation - FrequencyShift
Thank You

11. Your COMOS Design Assistants
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