CRM (Customer Relationship Management) software helps companies manage customer data and interactions across sales, marketing, customer service, and other departments. XRM (eXperience Relationship Management) takes CRM a step further by focusing on creating seamless, personalized experiences for customers throughout their entire journey with a company. While CRM focuses more on processes and systems, XRM emphasizes understanding each customer's unique needs and tailoring interactions accordingly.

1. CRM OR XRM
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