1. Critical factors for Strategic
Technology Management
Michael A. Cusumano. (2010) Technology Strategy
and Management: Reflections on the Toyota
Debacle
G. P. Peters. (2010) Management Strategies: for
the High-Tech Industry
Presented by
Anup Poudel
anuppoudel17@gmail.com
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2. Overview
• Toyota case study: Michael A. Cusumano.
(2010)
• Agilent’s case study: G. P. Peters (2010)
• Critical factors for strategic technology
management.
• Conclusions
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3. Papers Reviewed
Cusumano (2010) Peters (2010)
Case Study Toyota Case Study: Agilent
Technology
Focus industry Automobiles Industry: High-tech
manufacturing. electronics.
Critical factor Quality Management Six factors for effective
innovative product
development.
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4. Toyota Case Study
• Toyota ( before 1999) was known for unique
capabilities in
– Manufacturing
– Quality control
– Supply chain management
– Product engineering
– Sales and marketing strategy
• Was in number of media headlines due to
quality problems ( after 1999)
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5. Toyota Case Study (Contd..)
• Quality problems like
– Sticky brake pedals
– Dangerous corrosion
• Caused mainly due to issues in
– Production process
– Product development process and
– General management
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6. Agilent Case Study
• Strategies followed by Agilent technology
are
– Stay close to your customer
– Make differentiated contributions
– Leverage of external partners
– Execute effectively
– Demonstrate leadership at all levels
– Use emerging communication technology effectively
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7. Comparison
Cusumano (2010) Peters (2010)
1. Focuses on quality management for 1. Focuses on 6 factors for electronic
product development in manufacturing high tech company.
situation.
2. High quality at low cost is a tricky 2. Analysis of customer preference for
trade-off. new product development is a key to
success.
3. Continuous customers’ feedback for 3. Use of emerging technology, like face
long term effective quality book, for understanding customer
management. needs.
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8. Conclusion
The critical factors required for a successful
technology company are:
– Effective quality management
– Identifying emerging customer preferences
– Effective feedback and control mechanisms
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9. Thank you
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