1. USC
The University of Southern California

2. USC History
• Founded in 1880
• Main Campus:
Los Angeles
• Leading institution for
international student
enrollment
• Time Magazine 2000
“College of the Year”

3. Crisis Background
• April 11, 2012
• Ying Wu and Ming Qu were fatally shot sitting
in a BMW surrounding USC neighborhood
• Parents sued the university for wrongful death
• University misled students to believe the
university was safer than it actually was

4. Organizational response
• Issued statement
• Press conference
• Memorial service
• Enhanced campus
safety
• Latest information
on the case

5. Media Response

6. Stakeholder Response
• Concern Stakeholder Response
for safety
• Attack on prosecution
lawyer
• Understood risk of
living in city
• Chinese blame
victims on websites

7. Recommendations
• Community outreach
• Foster relationships
with international
families
• Continuous education