Costco, Target, Whole Foods, Safeway, Lucky, and Home Depot were ranked across various categories to analyze store environments and customer experiences. Key findings include: - Whole Foods scored highest for entrance, draw, open door feeling, and signage indication. Costco scored highest for value and security. - Whole Foods and Home Depot had the brightest and most open store layouts with high ceilings. Target and Lucky tended to be louder with more customer noise. - Whole Foods and Costco personnel were the most evenly split between male and female. Target and Home Depot had the most female employees. - Central displays at Costco focused on large ticket items while Whole

1. 6 STORE RANKING BY CATAGORIES
ENTRANCE TOTAL DRAW OPEN DOOR FEELING SIGN INDICATION
COSTCO 41 6 10 8 10 7
TARGET 40 7 7 8 10 8
WHOLE FOODS 49 10 9 10 10 10
SAFEWAY 41 8 6 8 10 9
LUCKY 26 4 4 5 7 6
HOME DEPOT 37 7 7 6 10 7
8warm
10 - 0 7cool in store Acceptable Visible
ENVIRONMENT HIGH CEILING BRIGHTNESS LOUD CAUSE TEMP. MERCH. SMELL SMELL TIME VALUE MUSIC NOISE Register COLORS FLOORS SECURITY
COSTCO 92 10 10 2 carts/talking 8 5 NO 6 35 8 No 8 Front None Cement 10
TARGET 76 8 10 5 talking 8 5 stuffy 4 25 6 No 5 Front Red/White Vynal 0
WHOLE FOODS 83 10 10 3 music 8 5 Fresh/lavender 10 20 10 Yes 7 Front Green/Yellow Colored Cement 0
SAFEWAY 74 8 7 3 carts/talking/music 7 5 Food 8 20 9 Yes 7 Front Yellow Wood/Vynal 0
LUCKY 68 8 10 4 Carts/announcements 7 5 Sweet 8 15 5 Yes 6 Front multiple Vynal 0
HOME DEPOT 79 10 9 1 fans/announcements/carts 7 5 Fresh/wood 7 25 6 No 9 Front orange/black Cement 0
MATCHES
PERSONNEL CONTACT UNIFORM IMAGE AGE GENDER
COSTCO 13 0 5 8 30 MMF MMF = 2 MALES FOR EVERY FEMALE
TARGET 20 0 10 10 35 F
WHOLE FOODS 15 0 8 7 40 MF
SAFEWAY 16 0 8 8 40 MF
LUCKY 16 0 8 8 35 MMF
HOME DEPOT 21 5 8 8 45 MMF
CENTRAL SALE MOST VISIBLE IMPULSE BY
PRODUCTS FIRST PROD DISPLAY ITMES ARRANGEMENT SAMEPLES? EXPENSIVE PRICING CASHIER
COSTCO 30 TV 10 MIXED FUNCTIONAL 10 ENTRY 10 NONE
TARGET 25 MAKEUP 5 MIXED FUNCTIONAL 0 SIDE FRONT 10 10
WHOLE FOODS 35 VEGGIES 10 NONE FUNCTIONAL 5 CENTER 10 10
SAFEWAY 28 PUMPKINS 8 BACK FUNCTIONAL 0 SIDE FRONT 10 10
LUCKY 29 PUMPKINS 9 MIXED FUNCTIONAL 0 BACK 10 10
HOME DEPOT 26 FLOWERS 6 CENTER FUNCTIONAL 0 BEG OF ISLES 10 10
AVE. IN STORE ON PERCENT
CUSTOMERS ALONE CUST AGE TIME SAME PATH TOUCH MISSION PURCHASE
COSTCO N/A YES 40 50 YES SOME YES 100
TARGET N/A YES 40 20 SOMEWHAT YES YES 95
WHOLE FOODS N/A YES 50 20 YES YES YES 100
SAFEWAY N/A YES 40 30 SOMEWHAT YES YES 100
LUCKY N/A YES 40 20 SOMEWHAT YES YES 100
HOME DEPOT N/A YES 40 25 NO YES YES 100