Creative Commons licenses allow for some rights to be reserved while granting permission for others to use and share creative work under certain conditions without needing to interact with lawyers. This new type of licensing model can benefit organizations like Blockbuster by making it easier to get permission to market publications and fundraising materials. While movies rented and sold at Blockbuster are strictly copyrighted, content on YouTube has a different copyright status, as videos can be replied to, added to, or changed and ideas from them can inspire new creative works, though full copyrighted content should not be reposted without permission.