SlideShare a Scribd company logo
Creating Search
Friendly Blog
Posts
     Brandon Dudley
      @Brandondud
        12/6/2011
Create Topics List
● Gather a list of interesting key topics
● Scan Newspaper for any Hot News in
  industry
● Top Ten List work well with Readers
● Fun Facts or "insider" information
● Keep this list up to date every couple of
  weeks
Keywords Usage
● Make Sure to Use Keyword in Title (In
  beginning if possible)
● Make sure to use the keyword around 4 to 5
  times for average 300-500 word post
● Bold keyword in copy
● Italicize keyword once in copy
● Use Keyword in First 100 Words and Try to
  use in last 100 words
Linking in Post
● Link Keyword to another post on website
● Link Keyword to an external website
Image Optimization
● Fill in image description using keyword
● It can become found in image search
                                       Help me be
                                       found
Make Post Shareable
●   Share the post to Facebook
●   Share with Twitter
●   Place Share icons such on blog post
●   Link to Post on E-mail campaigns
●   Create RSS Feed
Your Story Your Space
● Find your own Voice!
● Have Fun!
Where can you find me?

Brandon Dudley
Phone: (773)359-3540
E-mail: Brandon@Brandondudley.net
Twitter: @Brandondud

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Creating Search Friendly Blog Post

  • 1. Creating Search Friendly Blog Posts Brandon Dudley @Brandondud 12/6/2011
  • 2. Create Topics List ● Gather a list of interesting key topics ● Scan Newspaper for any Hot News in industry ● Top Ten List work well with Readers ● Fun Facts or "insider" information ● Keep this list up to date every couple of weeks
  • 3. Keywords Usage ● Make Sure to Use Keyword in Title (In beginning if possible) ● Make sure to use the keyword around 4 to 5 times for average 300-500 word post ● Bold keyword in copy ● Italicize keyword once in copy ● Use Keyword in First 100 Words and Try to use in last 100 words
  • 4. Linking in Post ● Link Keyword to another post on website ● Link Keyword to an external website
  • 5. Image Optimization ● Fill in image description using keyword ● It can become found in image search Help me be found
  • 6. Make Post Shareable ● Share the post to Facebook ● Share with Twitter ● Place Share icons such on blog post ● Link to Post on E-mail campaigns ● Create RSS Feed
  • 7. Your Story Your Space ● Find your own Voice! ● Have Fun!
  • 8. Where can you find me? Brandon Dudley Phone: (773)359-3540 E-mail: Brandon@Brandondudley.net Twitter: @Brandondud