Hermes AS is a fishing company that owns and operates one trawler called "Hermes" that catches 5-6,000 metric tons of fish per year. To demonstrate their responsibility, they implemented a traceability system to track their catch from vessel to consumer. This involved registering catch locations and times automatically via GPS, manually recording processing data, labeling with barcodes, and uploading data to a public traceability database on their website. This increased transparency has helped their business by gaining customers and could potentially allow for real-time end-to-end traceability in the future.

1. Creating business by implementingsocialresponsibility Using traceability as a tool to demonstrate responsibility Jan Roger Lerbukt, CEO Hermes AS

2. Background info on our company Hermes AS Who, what, where?

3. Who, what, where? Own and manage one trawler - ”Hermes” Fishing 5-6000 MT HG whitefish & shrimps a year Total annual revenue approx 8 million EUR Strategy …to be a transparent company without any secrets.

4. ”Hermes”One of the newest and most modern trawlers in Norway Build 2001 Length 55 meter Main engine 5 200HK Double trawl Freezer hold 400 MT 17 man crew

5. Traceability Strategy, implementation, data harvesting and downstream traceability.

6. Strategy – why introduce traceability? Initial goal; “Simplify and improve internal quality inspections and “on board” traceability in order to reduce claims”

7. Strategy – why introduce traceability? Traceability as a tool to demonstrate and prove responsibility – making business at the same time ”Transparency without any secrets” Better to be a part of the solution than a part of the problem.

9. Hermes’ TT NavigatorHermes’ traceability database (Wincatch and TT Navigator) Internal traceability data Shared traceability data Further use of traceability data made available through GTNet Other companies traceability data

10. Hardware/ software Database and GPS-connection Catch diary and xml-export Processing Manual registration of production and quality data as well as labeling

11. 1. Catch 1.1. fishing

12. 1. Catch 1.2. the first data harvesting Registered in the catch diary on the bridge. Started at the time of casting the trawl and stopped when hauling. Position, time, zone etc are automatically registered.

13. 2. Processing 2.1. registering the catch Manual registration during processing in the on board plant. Every batch (defined as one freezer) is uniquely numbered. (ID-number)

14. 2. Processing 2.2. labeling Automated printing of labels with GS1-128 barcodes and additional information. Manual application of labels and packaging.

15. 3. Uploading data xml.-files are generated from the database onboard. These files are then uploaded to TraceTrackersGTNet. hermes.globaltraceability.net

16. 4. Website On Hermes’ website anyone can access information from the GTNet database. Textual and graphical presentation of a selection of the data stored. hermes-as.no/en/traceability

17. Creating business – who got the message? Norwegian exporter Danish processor

18. The road ahead – what will follow? On board production system More fully automated data capture? Website (Hermes’ or others) Real-time traceability and more data made available? Traceability downstream all the way to the consumer?

19. Hermes AS Jan Roger Lerbukt CEO Thankyou. For furtherinformationpleasevisitourwebsite or contactme. Phone +47 776 15510. Mobile +47 417 75510) www.hermes-as.nopost@hermes-as.no