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Revolutionary
Sleep Solution
    For the
 Busy Doctor
 By Thomas Aldinger, David Tilstra, & Karen Tilstra
Tired Doctors = Medical Errors
                      Oops
The Problem…                                      Since doctors are taxed from all sides:
needy patients, exacting administrators, screeching nurses, demanding publishers,
unrelenting office schedules, bitchy wives, over zealous nurse practitioners, create a
scenario that keep doctors caught between sanity and insanity. On top of this doctors
simply do not get enough sleep. Without enough sleep doctors become the equivalent of
walking zombies, walking shell of human beings that have to eek out an existence that
keep one ahead of disaster. The answer to all this craziness is simple – sleep, sweet sleep.




        But              that crazy Idea just might never work….
Meet Tobias Dhapkov, our
sleep deprived MD. He is a
2nd year resident and is
overtaxed. He is married
with one child at home
and one on the way.
Beside having call twice a
month, he is expected to
deliver twice his age in
published research articles
over the next 4 years.
He’s catching
some zzz’s at   Thankfully he’s
work … a
   He’s

                got the …

                ZZZ
                PACK      Congrats!
Dr. Tobias can
    check his
 progress on his
phone, while the
armband tracks
   his level of
   exhaustion.
How it works…                                                Sleep
metrics auto transfer to Chief Medical Officer. Once ZZZZ Pack registers
6 hours sleep in every 24 hours doctor receives $1,000 bonus. ZZZZ
Pack documents all shut-eye, even the quick nappie. Not much time….
No worries… grab a few zzzzz’s and the ZZZ PACK logs them. Once a
doctor reaches 1000 zzzz, a $1000 bonus is on it’s way to the doctors
bank account. Sleep never was so $weet.
Designed to fit rock
                     star lifestyle of the     App tracks
                              MD                progress,

Introducing                                  sleepiness and
                                             attention level.

The
EXCITING
ZZZ PACK !
Doctor’s answer to
Sleep deprivation.

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Crash Course Creativity Final Presentation

  • 1. Revolutionary Sleep Solution For the Busy Doctor By Thomas Aldinger, David Tilstra, & Karen Tilstra
  • 2.
  • 3. Tired Doctors = Medical Errors Oops
  • 4. The Problem… Since doctors are taxed from all sides: needy patients, exacting administrators, screeching nurses, demanding publishers, unrelenting office schedules, bitchy wives, over zealous nurse practitioners, create a scenario that keep doctors caught between sanity and insanity. On top of this doctors simply do not get enough sleep. Without enough sleep doctors become the equivalent of walking zombies, walking shell of human beings that have to eek out an existence that keep one ahead of disaster. The answer to all this craziness is simple – sleep, sweet sleep. But that crazy Idea just might never work….
  • 5. Meet Tobias Dhapkov, our sleep deprived MD. He is a 2nd year resident and is overtaxed. He is married with one child at home and one on the way. Beside having call twice a month, he is expected to deliver twice his age in published research articles over the next 4 years.
  • 6. He’s catching some zzz’s at Thankfully he’s work … a He’s got the … ZZZ PACK Congrats!
  • 7. Dr. Tobias can check his progress on his phone, while the armband tracks his level of exhaustion.
  • 8. How it works… Sleep metrics auto transfer to Chief Medical Officer. Once ZZZZ Pack registers 6 hours sleep in every 24 hours doctor receives $1,000 bonus. ZZZZ Pack documents all shut-eye, even the quick nappie. Not much time…. No worries… grab a few zzzzz’s and the ZZZ PACK logs them. Once a doctor reaches 1000 zzzz, a $1000 bonus is on it’s way to the doctors bank account. Sleep never was so $weet.
  • 9. Designed to fit rock star lifestyle of the App tracks MD progress, Introducing sleepiness and attention level. The EXCITING ZZZ PACK ! Doctor’s answer to Sleep deprivation.