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B
tree piece
coyle
est. 2010 Pat. Pend.
Dan Coyle
541-760-0774
dan@coyledesignandbuild.com
www.coyledesignandbuild.com
Wood Helmets? Really?
New, Different ‘cool factor’
Natural beauty
Customizable
Sustainable
‘feelgood’ factor
CPSC
Tested
Current price
$425+
Made in Oregon
‘feelgood’ factor
Fun Facts
Poly Shield Coating
Flexible Manufacturing
Venting
UV Tolerance
Tree(Piece) Huggers
Current Market & Similar Products
Shwood
Grain
Surfboards
•Avid
•Product Pioneers
•Disposable Income (or not?)
•International
Ski Logik
Renovo
Hardwood
Bicycles
Buy Local – Raw materials, Business
Services etc
Local Manufacturing – Up cycled materials,
less distribution, compostable material
Energy consumption – solar assisted, wood
heat
To Coyle, Sustainability is…
Proof of Concept – Product Performance
CPSC Certified Impact Testing
Established Roots
Proof of Concept - Market, Sales & IP
•Sales on 5 continents since April 2012
•Widespread Media Exposure
•Glowing Testimonials
“This is the coolest thing I have seen at the show”
~Dozens of visitors at several shows
•Utility patents pending
1) Natural Fiber Helmet Shell
2) Natural Fiber Impact Liner
•2012 Willamette Angel
Conference Winner
SBDC
The Tree of Wisdom
HVLCSpecialty Products Inc.
OWIC
S. Folden, CPA 17.5 Consulting
Coyle Advisory Group
Plastic/Foam Helmets
A 40 Year Old Technology
Unsustainable
–Foreign manufacture
–Cannot be recycled
Uninspiring
–Indistinguishable, molded clones
–Only superficial innovations
Today’s Weather
Bootstrapping transition:
Prototyping Production and Sales
Consolidating Manufacturing
Buzz and market
opportunity on hold
Money Does Grow on Trees
•Concept Products
- Commercialization schemes
- Market analysis
- R&D •Technology license/sale
•Mass producible helmet product
•2º Helmet Lines
- Snow Sports
- Motorcycling
- etc.
•Current product line
- Marketing
- Sales strategy

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Coyle presentation

  • 1. B tree piece coyle est. 2010 Pat. Pend. Dan Coyle 541-760-0774 dan@coyledesignandbuild.com www.coyledesignandbuild.com
  • 2. Wood Helmets? Really? New, Different ‘cool factor’ Natural beauty Customizable Sustainable ‘feelgood’ factor CPSC Tested Current price $425+ Made in Oregon ‘feelgood’ factor
  • 3. Fun Facts Poly Shield Coating Flexible Manufacturing Venting UV Tolerance
  • 4. Tree(Piece) Huggers Current Market & Similar Products Shwood Grain Surfboards •Avid •Product Pioneers •Disposable Income (or not?) •International Ski Logik Renovo Hardwood Bicycles
  • 5. Buy Local – Raw materials, Business Services etc Local Manufacturing – Up cycled materials, less distribution, compostable material Energy consumption – solar assisted, wood heat To Coyle, Sustainability is…
  • 6. Proof of Concept – Product Performance CPSC Certified Impact Testing
  • 7. Established Roots Proof of Concept - Market, Sales & IP •Sales on 5 continents since April 2012 •Widespread Media Exposure •Glowing Testimonials “This is the coolest thing I have seen at the show” ~Dozens of visitors at several shows •Utility patents pending 1) Natural Fiber Helmet Shell 2) Natural Fiber Impact Liner •2012 Willamette Angel Conference Winner
  • 8. SBDC The Tree of Wisdom HVLCSpecialty Products Inc. OWIC S. Folden, CPA 17.5 Consulting Coyle Advisory Group
  • 9. Plastic/Foam Helmets A 40 Year Old Technology Unsustainable –Foreign manufacture –Cannot be recycled Uninspiring –Indistinguishable, molded clones –Only superficial innovations
  • 10. Today’s Weather Bootstrapping transition: Prototyping Production and Sales Consolidating Manufacturing Buzz and market opportunity on hold
  • 11. Money Does Grow on Trees •Concept Products - Commercialization schemes - Market analysis - R&D •Technology license/sale •Mass producible helmet product •2º Helmet Lines - Snow Sports - Motorcycling - etc. •Current product line - Marketing - Sales strategy

Editor's Notes

  1. Proposition was misspelled. Sustainable (to go along with Customizable). Keep the English consistent. Also keeps it consistent with next slide. This is a nice slide!
  2. Proposition was misspelled. Sustainable (to go along with Customizable). Keep the English consistent. Also keeps it consistent with next slide. This is a nice slide!
  3. Proposition was misspelled. Sustainable (to go along with Customizable). Keep the English consistent. Also keeps it consistent with next slide. This is a nice slide!
  4. Dan – when you send the slides to the mediator, send this video file as well so it can be accessed from the computer on which you do your presentation
  5. “ Testing the grain” ?? Widespread On-Line and Print Media Reviews and Exposure Winner, Willamette Angel Conference Concept Company Award 2012 Dozens of Glowing Testimonials from customers and show visitors “ This is the coolest thing I have seen at the show”, Dozens of visitors at several shows Sales on 5 continents since test sales effort began in April 2012 Utility patents pending Natural Fiber Helmet Shell Natural Fiber Impact Liner
  6. OK, just note that there are a lot of contributors to make this business possible. Don’t go through them. Just note that they are suppliers and service providers.
  7. I changed “market” to “marketing” I raised the arrow to be on the middle of the line between the words
  8. High margin isn’t part of your “brand.” It will appear on your financial slide. Development of market and additional sales streams for current product line Development of 2º Helmet Lines for other markets Snow Sports, Motorcycling, Water Sports etc. Development of concept products with similar theme Need to analyze markets, develop commercialization schemes and carry out product R&D Development of mass producible “Green” Helmet Product that competes at a higher volume price point and in larger sales channels Licensing or sale of technologies to larger companies wanting to develop a green product or similar companies interested in diversifying their offerings