Cox Insurance Group is a licensed insurance agency established in 2004 in Hillsborough County, Florida. Their mission is to provide the highest standard of professionalism and service to clients. Their target market includes homeowners with multiple lines of business in Elite, Preferred, and Standard markets. The document provides an analysis of the US and Florida insurance markets, Cox Insurance Group's competitors, strengths, weaknesses, opportunities, threats and business model.

1. Cox Insurance GroupFor all the things that matters to youEstablished 2004Cindy CoxLicensed Insurance Agent

2. Rising Insurance Cost in The State.Florida Now #1 in Nation for Insurance Fraud.Too Many Underinsured Drivers in The State.Too Many Drivers That are Uneducated About Insurance Coverage's.Customer Satisfaction.Customer Service.The Problem

3. MissionProvide the highest standard of professionalism and service to all clients.VisionTo always be a reliable partner in the Non-Life Insurance field.ValuesWe value our Employees, Agents and Customers and will always strive to provide excellence in customer service.StrategyFocus on increasing market share. Emphasize value instead of price. Build long term relationships. More personal attention.

4. The US Non-Life insurance market shrank by 2.1% in 2008.In 2014 the US Non-Life insurance market is forecast to have an increase of 17.3% since 2009.The US Motor Insurance market grew by 2.1%In 2013 the US Motor Insurance is forecast to have 9.1% growth.The US accounts for 44.4% of the world’s Motor Insurance market and 41.1% of the Non-Life insurance market.Industry

5. Hillsborough CountyElite Clientele – Ultra Preferred, Preferred and Standard Markets.Homeowners with multiple lines of business.Target Market

6. Leading Auto Insurance Companies in FloridaState Farm Group 21.5%Allstate Insurance Group 14.3Berkshire Hathaway Insurance Group 12.7Progressive Insurance Group 11.2USAA Group 4.4Other 35.9StateFarm Group 19.6%Citizens Property Insurance Corp. 17.6Allstate Insurance Group7.1Tower Hill Group 4.7Other 51.0Market Analysis Leading Homeowners Insurance Co. in Florida

7. CompetitionOrdiorne Insurance AgencyFamily Insurance AgencyLivingston Charlie Insurance

8. Strengths*Strong Market Position*Diversified Product portfolioWeaknesses*Exposure to certain companies has reduced profitability.Opportunities*Growth of local property & casualty insurance market.Threats*Insurance fraud likely to affect profits.*Natural Disasters, companies leaving Fl.*CompetitionSwot Analysis

9. Business ModelCox Insurance Group

10. Operating ExpensesCox Insurance GroupLicenses and PermitsInsurance and TaxesMarketingRentSalariesAdministrative CostsTotal first year operating cost$3,500$4,000 $5,000 $6,500 $55,000 $3,000=$77,000