3. THE CURRENT SITCH
Individuals won’t buy directly from
farmers
Farmers make more $ selling whole
beasts but lack the time to work with
consumers
Sunday, June 23, 13
7. WE PROVIDE
Consumer Acquisition
Community Building, Social Engagement, Education
Local Organizer “Cow Tipper” in Every City to Ensure
Minimum Number of Buyers Sign On Per Cow
Order Processing
Cut Sheets & Coordination with Farmer
Payment Facilitation
Flat Service Fee to Consumer
Sunday, June 23, 13
8. CONSUMER
ACQUISITION
Educate the Consumer
Brand Ambassadors or “Cow Tippers” Coordinate
Groups Locally
Build an Education Center via Zendesk, Launch a
Blog + Social Media
Recipe Exchange via
Source Recipes Per Cut or Dietary Needs
Sunday, June 23, 13
9. SHOW ME THE MONEY
Revenue
Service Fee for Consumers
Partnerships
Farmers, Product Offers, Grocery Stores
Costs
Cows
Infrastructure
People, Technology, Customer Service
Marketing
Awareness, Events, Social Media, Content Creation
Sunday, June 23, 13
10. WE’RE IN BUSINESS
MVP in Action
4 Cows Sold
60+ Customers
$300/Cow Revenue
Sunday, June 23, 13
11. WHO’S IN?
We’re Taking Orders Now!
Let the Cow Tipping begin.
www.CowShareWithUs.com
Sunday, June 23, 13
13. TRANSPORTATION &
DELIVERY
Transportation
Task Rabbit Force
Pick up from Farmer/Processor
Deliver to Consumer Pick Up Point
Delivery/Pick Up
Meat Me Events = Divide Shares & Swap Cuts
Recipe & Info Distribution Point
**Additional Delivery Fee to Skip Event
Sunday, June 23, 13
14. SCALABLE MODEL
Easy Customer Buy Process
Localized Sales Model
Grassroots sales strategy -- Cow Tipper in Every
City
Single Cow Sales: “Rinse and Repeat”
Standardized Process for Farmer and Consumer
Sunday, June 23, 13
