The document outlines a lesson plan spanning several weeks that involves creating charity advertisements. It includes the following key details: 1) In the first few weeks, students will research pre-production, storyboard, and start developing ideas for a 60-second charity ad or 3-minute music video. 2) Later weeks involve storyboarding, designing print ads, learning video software, shooting footage, and editing videos. 3) Deadlines are provided for step treatments, storyboards, finished ads/videos, and evaluations to be submitted throughout the term.