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Cosumer behavior
This document outlines 5 secrets of consumer behavior: 1) Humans respond strongly to scarcity, 2) Certain words can trigger emotional responses, 3) People primarily buy for emotional rather than rational reasons, 4) Humans feel obligated to reciprocate actions, 5) Specific visual devices can elicit emotional responses. Each secret is attributed to the author Arjun Radhakrishnan.
Cosumer behavior
- 1. Consumer Behavior secrets ArjunRadhakrishnan
- 2. Secret #1 Humans responseto scarcity Arjun Radhakrishnan
- 3. Secret #2 Certain wordstrigger human response Arjun Radhakrishnan
- 4. Secret #3 People buyfor emotional reasons Arjun Radhakrishnan
- 5. Secret #4 Humans respondto the principle of reciprocity Arjun Radhakrishnan
- 6. Secret #5 Certain visualdevices trigger human response Arjun Radhakrishnan
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