Corporate Strategy
www.yourwebsite.com
Executive Summary
Alex Johnson
Head of Marketing Dept.
mail@mail.com
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Malorum for use in a type specimen book.
Vision Statements
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scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Mission Statements
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typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Management Team
Sean Collins
Administrator
Sven Ferguson
Client Service
Rebecca Smith
Manager Head
Alan Rodden
Account Manager
Anna Sue
Account Manager
Sam Finnegan
Product Director
Susie Johnson
Client Service
Marie Steward
HR Specialist
Strategic Plan Development Process
Product Analysis
Stakeholder Analysis
Value Chain
Core Competences
Opportunities
Threats
Weaknesses
Strengths
SWOT Analysis
Goals
Objectives
Strategies & Priorities
Mission
Vision
Critical Factors
Performance Criteria
SWOT Analysis
Product Strategy
Corporate Strategy Plan
Strategic Targets
Achieve 500K
in Revenue
Introduce 5 new
products
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graphic or web designs
Expand to new locations
Increase core product
sales by 50%
30%
20%
20%
30%
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sometimes known, is dummy
text used in laying out print,
graphic or web designs
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text used in laying out print,
graphic or web designs
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text used in laying out print,
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Product
Write Your
Awesome Title Here
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Our Product
Product Mix
Product Mix
Product Line One Product Line Two Product Line Three Product Line Four
Product One
Product Two
Product Three
Product Product
Product Product
Product One
Product Two
Product Three
Product Product
Product Product
Product
Type
Product
Type
Product
Type
Product
Type
Product
Type
Product
Type
Key Features Our Product Competitor A Competitor B Competitor C
Feature 1 + + + +
Feature 2 + + + -
Feature 3 + + + -
Feature 4 + + - -
Feature 5 + - - -
Feature 6 + - - -
Competitive Advantage
Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
What your
product do?
How does your
product work?
What does it
feel like to use
your product?
What are the
emotional drivers of
purchasing?
What are the rational
drivers of purchasing?
Risks of
switching to
your product?
Product Customer
Corporate Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
& Sales
Service
Primary Activities
Corporate Proposition Canvas
SWOT Analysis
S W
Strengths Weaknesses
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Human Resources
Physical Resources
Activities and
Processes
Past Experiences
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in a type specimen book.
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dummy text used in laying out print, graphic or web
designs.
The passage is attributed to an unknown typesetter for use
in a type specimen book.
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dummy text used in laying out print, graphic or web
designs.
The passage is attributed to an unknown typesetter for use
in a type specimen book.
SWOT Analysis
O T
Opportunities Threats
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designs.
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in a type specimen book.
The Economy
Funding Sources
Demographics
Future Trends
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dummy text used in laying out print, graphic or web
designs.
The passage is attributed to an unknown typesetter for use
in a type specimen book.
Lorem ipsum, or lipsum as it is sometimes known, is
dummy text used in laying out print, graphic or web
designs.
The passage is attributed to an unknown typesetter for use
in a type specimen book.
Lorem ipsum, or lipsum as it is sometimes known, is
dummy text used in laying out print, graphic or web
designs.
The passage is attributed to an unknown typesetter for use
in a type specimen book.
Revenue Streams Analyze
1
Stream
$350K
Amount Generated
in 1Q 20XX
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2
Stream
$250K
Amount Generated
in 1Q 20XX
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sometimes known, is dummy
text used in laying out print,
graphic or web designs
3
Stream
$350K
Amount Generated
in 1Q 20XX
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sometimes known, is dummy
text used in laying out print,
graphic or web designs
4
Stream
$250K
Amount Generated
in 1Q 20XX
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sometimes known, is dummy
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graphic or web designs
Financial Summary
3.2B Total Assets
350K Deposits
250K Reserves
500K Revenue
150K Loans
100K Current
Debt.
250K Tax Paid
500K Net Income
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Awesome Title Here
Lorem ipsum, or lipsum as it is sometimes known, is
dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Key Performance Indicators
(KPI)
Revenue Growth
Category One Category One Category One
0
50
100
Revenue Trends
20XX 20XX 20XX 20XX 20XX
0
50
100
Product Sales Mix
Marketing
Service
Digital
Goods
Support Service
Sales Operating Expenses
35.2K 55.3K
500K
Net Income
20XX
Q1 Q2 Q3 Q4
Target Market (M) 12 12.3 12.5 13
Users (M) 1.3 1.5 1.7 2
Net Revenue ($K) 400 500 600 700
Total Expenses ($K) 60 70 80 90
EBITDA ($K) 100 120 140 160
EBITDA Margin 25% 20% 30% 25%
Financing Cost ($K) 10 15 20 25
Financial Projections
Business Model Canvas
Key Partners Value Proposition Customer Segment
Cost Structure Revenue Streams
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or lipsum as it is
sometimes known, is
dummy text used in
laying out print,
graphic or web
designs
Lorem ipsum,
or lipsum as it is
sometimes known, is
dummy text used in
laying out print,
graphic or web
designs
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or lipsum as it is
sometimes known, is
dummy text used in
laying out print,
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designs
Put your short definition here.
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Channels
Key Resources
Relationship
Key Activities
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definition here.
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definition here.
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definition here.
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definition here.
Customer Analysis
0-14 15-24 25-54 55-64 65+
5% 15% 45% 20% 15%
Age
51%
Female
49%
Male
Gender
Place of living
Rural
City under
50k
City over
50k
18%
47%
35%
Non-Locals
6.3M
36%
High
School
39%
University
23%
Post Grad
Education
Income
40%
High
36%
Medium
24%
Low
Customer Needs
Product Needs Service Needs
Customer Needs
Convenience
Functional Performance
Lower Price
Variety
Reliability
Information
Target Market
Market Size Top 5 Market Brands
SOM
SAM
TAM
PAM 90M Potential Addressable Market
80M Total Addressable Market
60M Served Addressable Market
40M Serviceable & Obtainable
Market
Company Name One
Company Name Two
Company Name Three
Company Name Four
Company Name Five
Amount of Total Product Manufactured by Year
20XX 20XX 20XX 20XX 20XX
0M
50M
100M
Customer Growth Potential
250K
Number of Users
in 20XX
1.5M
Number of Users
in 20XX
X5
Market Expansion and Growth
USA - $200B YR.
5
Countries
20K
Sales per Month
$1.5M
Total Revenue
Canada - $50B YR.
Argentina - $30B YR.
Europe - $150B YR.
Japan - $50B YR.
Net income: $1.5B Revenue: $1.3B Total taxes paid $300K
Strategic Plan Template
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The
passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De
Finibus Bonorum et Malorum for use in a type specimen book.
Key Objectives
Market Development Process Improvement People Development Product Development
Expand market reach
Revenue / Product
Revenue / Month
Initiative
KPI
Cash to Cash cycle
SEO Improvement
Add new features
Add new goods
Improve CRM system
% Turnover / month
% Work time / month Revenue / Month
Revenue / Year
Add new features
Purpose
Strategic Campaign Timeline
1 /12/20XX 1 /18/20XX 1 /25/20XX 1 /30/20XX 2 /1/20XX
The stage of data collection
Diversify and grow revenue streams
Advertising Campaign
Maintain profitability
Important Note
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text used in laying out
print, graphic or web
designs.
Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.
Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.
Strategic Campaign Timeline
2 /4/20XX 2 /10/20XX 2 /26/20XX 3 /5/20XX 3 /15/20XX
Promo Campaign
Product Launch
Advertising Campaign
SEO Campaign Service Stage
Important Note
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text used in laying out
print, graphic or web
designs.
Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.
Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.
Contacts
Address: Contact:
00 Happy Str.,
000000 Your Town, US
000000
contact@email.abc
support@email.abc
Office: +1 111-000-000
Mobile: +1 111-000-0000
Hotline: 1100 – 1000
facebook.com/account
linkedin.net/account

Corporate Strategy PowerPoint

  • 1.
  • 2.
    Executive Summary Alex Johnson Headof Marketing Dept. mail@mail.com Write Your Awesome Title Here Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book.
  • 3.
    Vision Statements Write Your AwesomeTitle Here Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book.
  • 4.
    Mission Statements Write Your AwesomeTitle Here Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book.
  • 5.
    Management Team Sean Collins Administrator SvenFerguson Client Service Rebecca Smith Manager Head Alan Rodden Account Manager Anna Sue Account Manager Sam Finnegan Product Director Susie Johnson Client Service Marie Steward HR Specialist
  • 6.
    Strategic Plan DevelopmentProcess Product Analysis Stakeholder Analysis Value Chain Core Competences Opportunities Threats Weaknesses Strengths SWOT Analysis Goals Objectives Strategies & Priorities Mission Vision Critical Factors Performance Criteria SWOT Analysis Product Strategy Corporate Strategy Plan
  • 7.
    Strategic Targets Achieve 500K inRevenue Introduce 5 new products Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Expand to new locations Increase core product sales by 50% 30% 20% 20% 30% Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs
  • 8.
    Product Write Your Awesome TitleHere Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book. Our Product
  • 9.
    Product Mix Product Mix ProductLine One Product Line Two Product Line Three Product Line Four Product One Product Two Product Three Product Product Product Product Product One Product Two Product Three Product Product Product Product Product Type Product Type Product Type Product Type Product Type Product Type
  • 10.
    Key Features OurProduct Competitor A Competitor B Competitor C Feature 1 + + + + Feature 2 + + + - Feature 3 + + + - Feature 4 + + - - Feature 5 + - - - Feature 6 + - - - Competitive Advantage
  • 11.
    Value Proposition Canvas Benefits Features Experience Wants Needs Fears Whatyour product do? How does your product work? What does it feel like to use your product? What are the emotional drivers of purchasing? What are the rational drivers of purchasing? Risks of switching to your product? Product Customer
  • 12.
    Corporate Infrastructure Human ResourceManagement Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Service Primary Activities Corporate Proposition Canvas
  • 13.
    SWOT Analysis S W StrengthsWeaknesses Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. Human Resources Physical Resources Activities and Processes Past Experiences Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book.
  • 14.
    SWOT Analysis O T OpportunitiesThreats Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. The Economy Funding Sources Demographics Future Trends Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book. Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter for use in a type specimen book.
  • 15.
    Revenue Streams Analyze 1 Stream $350K AmountGenerated in 1Q 20XX Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs 2 Stream $250K Amount Generated in 1Q 20XX Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs 3 Stream $350K Amount Generated in 1Q 20XX Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs 4 Stream $250K Amount Generated in 1Q 20XX Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs
  • 16.
    Financial Summary 3.2B TotalAssets 350K Deposits 250K Reserves 500K Revenue 150K Loans 100K Current Debt. 250K Tax Paid 500K Net Income Write Your Awesome Title Here Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book.
  • 17.
    Key Performance Indicators (KPI) RevenueGrowth Category One Category One Category One 0 50 100 Revenue Trends 20XX 20XX 20XX 20XX 20XX 0 50 100 Product Sales Mix Marketing Service Digital Goods Support Service Sales Operating Expenses 35.2K 55.3K 500K Net Income
  • 18.
    20XX Q1 Q2 Q3Q4 Target Market (M) 12 12.3 12.5 13 Users (M) 1.3 1.5 1.7 2 Net Revenue ($K) 400 500 600 700 Total Expenses ($K) 60 70 80 90 EBITDA ($K) 100 120 140 160 EBITDA Margin 25% 20% 30% 25% Financing Cost ($K) 10 15 20 25 Financial Projections
  • 19.
    Business Model Canvas KeyPartners Value Proposition Customer Segment Cost Structure Revenue Streams Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs Put your short definition here. Put your short definition here. Channels Key Resources Relationship Key Activities Put your short definition here. Put your short definition here. Put your short definition here. Put your short definition here.
  • 20.
    Customer Analysis 0-14 15-2425-54 55-64 65+ 5% 15% 45% 20% 15% Age 51% Female 49% Male Gender Place of living Rural City under 50k City over 50k 18% 47% 35% Non-Locals 6.3M 36% High School 39% University 23% Post Grad Education Income 40% High 36% Medium 24% Low
  • 21.
    Customer Needs Product NeedsService Needs Customer Needs Convenience Functional Performance Lower Price Variety Reliability Information
  • 22.
    Target Market Market SizeTop 5 Market Brands SOM SAM TAM PAM 90M Potential Addressable Market 80M Total Addressable Market 60M Served Addressable Market 40M Serviceable & Obtainable Market Company Name One Company Name Two Company Name Three Company Name Four Company Name Five Amount of Total Product Manufactured by Year 20XX 20XX 20XX 20XX 20XX 0M 50M 100M Customer Growth Potential 250K Number of Users in 20XX 1.5M Number of Users in 20XX X5
  • 23.
    Market Expansion andGrowth USA - $200B YR. 5 Countries 20K Sales per Month $1.5M Total Revenue Canada - $50B YR. Argentina - $30B YR. Europe - $150B YR. Japan - $50B YR. Net income: $1.5B Revenue: $1.3B Total taxes paid $300K
  • 24.
    Strategic Plan Template Loremipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book. Key Objectives Market Development Process Improvement People Development Product Development Expand market reach Revenue / Product Revenue / Month Initiative KPI Cash to Cash cycle SEO Improvement Add new features Add new goods Improve CRM system % Turnover / month % Work time / month Revenue / Month Revenue / Year Add new features Purpose
  • 25.
    Strategic Campaign Timeline 1/12/20XX 1 /18/20XX 1 /25/20XX 1 /30/20XX 2 /1/20XX The stage of data collection Diversify and grow revenue streams Advertising Campaign Maintain profitability Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs. Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs. Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs.
  • 26.
    Strategic Campaign Timeline 2/4/20XX 2 /10/20XX 2 /26/20XX 3 /5/20XX 3 /15/20XX Promo Campaign Product Launch Advertising Campaign SEO Campaign Service Stage Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs. Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs. Important Note Lorem ipsum is dummy text used in laying out print, graphic or web designs.
  • 27.
    Contacts Address: Contact: 00 HappyStr., 000000 Your Town, US 000000 contact@email.abc support@email.abc Office: +1 111-000-000 Mobile: +1 111-000-0000 Hotline: 1100 – 1000 facebook.com/account linkedin.net/account