Presentation from Jade Meijvogel for the UXU (UX Utrecht) Meetup

1. COPY ❤ (UX) DESIGN
AND HERE’S WHY YOU’RE GONNA LOVE US RIGHT BACK
JADE MEIJVOGEL, KLM & ELLE REBELLE

2. “Why your design team should hire a writer”
Dropbox’s John Saito on Medium

3. Writers are designers
Designing a flow is a lot like writing a story. In product design, a writer
becomes the narrator of your story, guiding the main character (user) from
scene (screen) to scene (screen.)
You say: I say:
User
Screen
Iterating
Launch
Information architecture
Pattern library
Main character
Page
Editing
Publish
Table of contents
Glossary

4. Writers connect the dots
Writers like to tell stories and stories have to contain a certain type of
consistency. “Bella” cannot be named “Brenda” halfway through the book.
A “self-service machine” cannot be called a “kiosk” 2 screens later.
A “je” doesn’t just turn into a “u”for no reason.

5. Writers get your tone right
Howdy!
Good afternoon.
How you doin’?
‘Sup?
Yo
Pleasure,
Hello! :)Hello
Hi there,
Greetings

6. (Good) writers sweat the details
They correct spelling misstakes add commas where needed and delete
them, when they’re misplaced.
They correct spelling misstakes > mistakes
(…) spelling mistakes add commas where needed > , add commas (…)
Delete them, when they’re misplaced > delete them when (…)

7. Writers push you to design better
Einstein: “If you can’t explain it simply, you don’t understand it well enough.”
If we cannot find the words to explain a feature in a minimum amount of
characters, probably the design isn’t intuitive.

8. 🎬 Tone of voice