The Student Government Association at Frostburg State University faces the challenge of getting other campus organizations to collaborate. SGA serves as the student voice, addresses student concerns at various levels of the university, allocates funding for events, and has a diverse membership. The ad aims to show FSU students that SGA can be their voice and encourages involvement through networking. The creative theme is "SGA we want you to be heard" and SGA protects student rights.

1. Copy Platform
Ad Subject: SGA (Student Government Organization)
AD problem: An issue that SGA is currently facing is the task of getting people from other
organizations other organizations to work with other groups on campus, student involvement.
Product Characteristics:
 Serves as the student voice of FSU.
 Elicits student concerns and interests, and represents them on a student, faculty/staff,
administration, and system level.
 Allocates Event Funding for student organizations on campus.
 Diversity among members.
Advertising objective: Show FSU College students know that their voice can be heard through
them.
Target Market: Students of Frostburg State University
Competition: Other campus student organizations.
Statement of benefit or appeal:
 Encourages students of become informed and involved.
 Encourages networking, gives people the chance to meet new people.
Creative theme: SGA we want you to be heard (Slogan)
Supportive selling point: Protects the rights of students