The document is a services agreement between Christian Reed (Independent Contractor) and Kwende Reid (Contractor) to promote Kwende's literary works from January 25, 2011 to June 25, 2011. The agreement outlines the scope of services such as promoting Kwende's works on social media, gaining media coverage, booking performances, and producing an infomercial. It also details payment terms including a $400 deposit and $1000 monthly fee paid by Kwende to Christian. The addendum provides tasks and deadlines for branding, introduction to the public, product packaging/placement, and a launch event.

1. SERVICES AGREEMENT
Between
Christian Reed, dba BethanyEast PR
And
Kwende Reid, Author/Artist
Effective January 25, 2011 (“Effective Date”) this Agreement for Promotional Services is
entered in by Christian Reed, hereto referred to as “Independent Contractor” and
Kwende Reid, hereto referred to as “Contractor”.
Agreement Beginning and End Dates: January 25, 2011 to June 25, 2011
1. Engagements and Approvals. Independent Contractor shall take reasonable
steps to safeguard the deliverable and their contents against any unauthorized
disclosure.
a. Independent Contractor shall, from time to time throughout the duration
of this Agreement act in the interest of the Contractor, in that design,
content, and most creative direction will be instituted by the
Independent Contractor, nevertheless, right to omission and inclusion
resides, communally with both parties.
2. Scope of Services
a. The parties shall enter this agreement with the common goal of
presenting, promoting, and organizing the launch of the literary works of
the Contractor. The publication will contain the following specifics:
i. Promote via organized leaked material and snippet videos to free
social media sites and blog radio stations
ii. Gain international news/media coverage within hip hop realm
iii. Book performance and reading dates across state lines, as well as
Michigan
iv. Create boundary crossing marketing scheme
v. Produce 23-minute infomercial spot for late night urban television
rotation
*Further contract specifics have been listed in the Addendum
section of this Agreement.
3. Payment Terms. Independent Contractor shall be paid on a not-to-exceed basis,
the following shall apply:
a. Independent Contract is responsible or timely completion of all required
performance even if the actual time charges and expense reasonably
required to complete the assigned exceed the not-to-exceed amounts
approved by the Contractor. If the amount of actual time charges and
expenses reasonably incurred by Independent Contractor to complete
the engagement are less than such amounts, the Contractor is not
entitled to receiving any amount of the unused payments. Project work

2. awarded as a not-to-exceed payment arrangement shall not be construed
as a fixed-price contract; and
b. Not-to-exceed amounts are subject to adjustments, but only as separated
tasks are added after the signing of this Agreement. In any case, separate
Purchase Orders shall be instituted to maintain record of additional costs
and deliverables.
c. Contractor agrees to pay a one-time services deposit of four hundred
($400.00) upon signature, to initiate scope, launch web platforms and
solidify sub-contractor agreements.
d. Contractor agrees to pay a not-to-exceed, monthly billable fee of one
thousand ($1000.00) invoiced by the Independent Contractor according
to the Scope of Services described previously in this Agreement.
Separate projects can be requested by the Contractor in the form of
Purchase Orders.
i. For project work awarded on a time and material basis,
Contractor is responsible for actual time and expense reasonably
incurred by Independent Contractor, subject to the terms and
conditions of this Agreement, to properly perform its obligation as
required by the applicable Purchase Order.
ii. For project work awarded on a fixed-price basis, the applicable
Purchase Order shall include the agreed upon schedule of
payments.
e. Independent Contract has no authority to implement any changes to any
Purchase Order approved and accepted by Contractor without approval.
Minor changes pertaining to assigned work requested by Contractor
during the engagement shall be deemed to be within the intended scope
of work. Such changes shall be implemented by Independent Contractor
and remain subject to the applicable not-to-exceed or fixed-price
amounts.
f. Travel and Travel-Related Expenses: If Contractor has given prior written
approval in the Purchase Order for travel and travel-related expenses,
this Section shall apply:
i. All billable travel and travel-related expenses incurred by
Independent Contractor shall be limited to Contractor site or
travel to another site at Contractor’s specific request for proper
performance in accordance with the applicable purchase order.
Independent Contractor shall not bill for: 1} first class air fares or
other rates higher than commonly available coach rates; 2) Room
service or other personal convenience hotel service of a similar
nature; 3) Deluxe accommodations or other lodging at higher
rates than that commonly available for normal business travel in
the area Independent Contractor shall stay for Contractor’s
convenience; 4) any travel or travel-related expenses described
above.

3. ii. Car mileage in excess of fifty (50) miles round trip shall be paid at
the then-applicable IRS allowable deductible rate per mile
traveled.
iii. All out-of-pocket expenses, including travel and travel-related
expenses shall be itemized and documented by receipts as
required herein.
4. Invoices: the following shall apply:
a. Independent Contractor shall invoice monthly. Each monthly invoice
most be for the just-completed calendar month and submitted no later
than the twentieth (20th) calendar day of the next month. All invoices
shall be itemized and indicate the hours and hourly rate for each
assignment participant, with subtotals by assignment and other wise as
specified by Contractor. Independent Contractor shall provide
Contractor with separate month statements for each Purchase Order. All
invoices shall be submitted with the Purchase Order as assigned by
Contractor, payment for an invoice submitted by Independent Contractor
is due within fifteen (15) days after Contracts receipt of the invoice. If
requested Independent Contractor will provide detailed information on
fees and expenses sufficient to answer any concerns or questions
pertaining to its payment obligation. Contractor agrees to not make
unreasonable request for additional information. Such additional
information shall be supplied within seven (7) business days. Contractor
shall not delay payment for invoice items not in dispute. Payment on
question items may be delayed until after receipt of such information and
resolution of any concerns or questions and shall not be considered a
default in Contractor’s payment obligations under this Agreement.
b. Independent Contractor’s contract performance is condition on
Contractor substantially performing assigned responsibilities and
substantially providing resources set forth in the approved proposal
documents and forms.
5. Termination
a. Independent Contractor may, for its sole convenience, cancel this
Agreement or a Purchase Order in whole or in part, immediately by giving
Contractor written notice of its intention to do so. If Independent
Contractor terminates this Agreement and does not expressly terminate
a Purchase Order, such Purchase Order shall remain in full effect and
force, and this Agreement shall survive with respect to such Purchase
Order, until its expiration. In the event of cancellation, Independent
Contractor shall be entitled to recover for all Services performed prior to
the later of the date of notice or the date specified in the notice upon
which cancellation becomes effective (“Cancellation Date”), together
with any expenses incurred by Independent Contractor, pursuant to this
Agreement, prior to the Cancellation Date. No amount shall be billed for
anticipated profit or unperformed services.

4. 6. Professional Standards
a. Work under this Agreement shall be performed with the degree of skill
and care that is required by current, good, and sound professional
judgment procedures and practices, and in conformance with generally
accepted professional standards prevailing at the time the work is
performed. If Independent Contractor fails to meet applicable
professional standards, Independent Contractor shall, without
compensation, correct or revise errors or deficiencies in its Deliverables
so that such Deliverables meet the applicable professional standards.
7. Original Works
a. Independent Contractor agrees that all original materials and
Deliverables developed (whether alone or jointed with others) for
Contractor under this Agreement are works made for hire under the
United States Copyright Laws and are the sole and exclusive property of
Contractor. In the event that a court of competent jurisdiction
determines that any Deliverables are not “works made for hire” under
the United States Copyright Laws, this Agreement shall operate as an
irrevocable assignment by Independent Contract and all its employees
and agents to Contractor of all rights related to the copyrights in the
Deliverables.
8. Independent Contractor Status
a. Independent Contractor is an independent contractor, and, as such, shall
assume responsibility for its own employees and make reports and
deductions for social security and withholding taxes and for contributions
for unemployment compensation funds as required by applicable law.
b. Independent Contractor retains the sole and exclusive right to control
and direct the manner and means by which its work is to be performed.
Contractor retains only the right to control the ends and objectives of the
work.
9. Personnel Specifications
a. Responsibility for Actions of Subcontractors. Independent Contractor
shall maintain authority to select and maintain direction over its
subcontractors and retains full responsibility for all its subcontractors,
work, acts, omissions, or negligence.
10. Notice. The parties shall deliver any notice by U.S. first class mail, email (PDF
format), or fax transmission addressed to:
a. If to Contractor: Kwende Reid, ___________________________
b. If to Independent Contractor: Attn: Christian Reed,
chris@bethanyeastpr.com

5. 11. Signatures
a. The above Agreement is agreed to by both parties as witnessed by their
respective signatures below.
Independent Contractor Contractor
Signature Signature
Name Name
Title Title
Date Date

6. ADDENDUM
Project Scope
TASKS DEADLINE STATUS
Branding
1 Curriculum Vitae/Bio
1.1 single page "sales" pdf stating light information on the
author/artist and the goals of their work
2 Image and Presentation - Mini shoot
2.1` Headshots for cross-demographic presentation **no cost with
proposed vendor
3 lordz - blog series
3.1 blog created to introduce fans to the characters of the story
before it is released, this series of short stories would be
released strategically in snippets (250 words) on Facebook as
well as in length (700 words) on a WordPress blog page **no
cost with proposed vendor
Introduction to Public
4 Social Media
4.1 Youtube (w/ Vimeo mirror channel) *no cost/low maintenance
4.2 Bandcamp (audio/mixtape release site) *profit building/no cost
4.3 Amazon CreateSpace (Portal to sell self-published books without
pre-ordering large amounts of inventory) *profit building
4.4 Twitter - It is NOT recommended that a personal twitter account
be created for Kwende, however a managed LITERARY TITLE be
created as well as specialized searchable tags be used and
repeated frequently to draw attention of viewers and potential
consumers
5 Blog Talk Radio
5.5 Shopping /creating an interview tour on blog and xm radio
stations nationwide via the prnewswire memberships that I hold
**no cost
6 Infomercial Shoot **at cost, budget forthcoming
6.1 Music video splice (below)
6.2 Small in-studio interview - transitioning between writing song
and prose
6.3 Ideas for this aren't set, whether this infomercial is to be shot in
a format of an interview or a series of 30-second commercials

7. 6.4 Create shoot timeline, organize crew (set location, purpose and
artistic direction would be responsibility of contractor)
6.5 Locate urban stations for spot placement, pricing, submission
timelines
7 Product Packaging/Placement **at cost, budget forthcoming
7.1 Create a request for various graphic designers to submit
proposed directions for cover work to resemble. I have supplied
a direction that I find fitting for the proposed (Attachment 1)
demographic and the direction in which the Rook brand is taking.
7.2 Print and sale information - paper type, barcode, sale locations,
cost, payment type *at cost
7.3 Promote to small bookstore collectives and fairs
8 Music Video/PR Reel **discounted w/ recommended vendor
8.1 Although full videos should be shot, it is not imperative for the
immediate launch to have them, a PR reel, (mini
documentary/day in the life, or small 3-4 minute teaser would be
more lucrative)
8.2 What type of "celebrity" does the client wish to achieve? Do
you want to be recognized as a rapper who wrote a book? A
business man and author who can rap? A Detroit excon with a
cd and a novel out?
9 Launch Event – Event hosted in Detroit (area) venue to a specially invited audience of press, media,
sponsors, friends and fans *budget/expense to be set by contracting party
9.1 Dates not yet specified
9.2 Release web-format book to e-commerce sites
9.3 Host album listening party, feature marketing from novel &
album
BethanyEast PR Services
10 Researched opportunity
10.1 Constant submittal of PR Reel and Press Kit to media outlets, talk
shows and news portals for features
11 Project Management/Procurement
11.1 Use of BethanyEast aligned subcontractors can be scheduled for
extremely discounted rates
11.2 An organized calendar of events and markers will be created and
shared