This document discusses the importance of focusing business continuity planning efforts on short-term response rather than long-term recovery planning. It argues that business continuity planners will realize greater benefits by shortening response times than by extending recovery plan timelines. Plans should only cover the period for which accurate information is available; beyond that, plans should focus on ensuring the process of response and recovery can continue successfully. The key is to manage the response effectively rather than attempting to predict and plan for every possible scenario.