The document discusses contextually aware web design, which uses JavaScript to access data points about a user's environment and context in order to adjust the design of a website accordingly. It covers defining contextual awareness, examples of contextual awareness in major companies like Google, and new opportunities through features like level 4 media queries that can customize a site based on light level, pointing device precision, and other environmental factors. The goal of contextual awareness is to provide a better user experience by tailoring a site to a user's inferred context and immediate needs.