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Gert Jan Schop

Context Map Canvas

Marketing

Het model van Greiner is één van de meest uitgewerkte ontwikkelingsmodellen die in de literatuur zijn beschreven. Het is inductief ontwikkeld op basis van een groot aantal beschreven analyses van bedrijven die een ontwikkeling hebben doorgemaakt. Greiner vergelijkt zijn studie met het werk van A .D . Chandler, die in zijn boek Strategy and Structure concludeert, dat de strategie van een organisatie bepalend is voor de structuur ervan. Greiner daarentegen stelt dat het omgekeerde het geval is: de structuur van een organisatie heeft een beslissende invloed op de strategie en de toekomstige groei. De toekomst van een onderneming wordt bepaald door haar geschiedenis en veel minder door omgevingsfactoren.

7S-matrix met toelichting

Gert Jan Schop

Model greiner met toelichting en gratis tools - presentatie op managementmode...

Gert Jan Schop

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Gert Jan Schop

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Gert Jan Schop

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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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