When you talk about the best project management tools today, Airtable's name has to come up in the conversation. But what made Airtable so popular? Apart from an awesome product, we believe an equally amazing content marketing strategy by Airtable played a huge role in the SaaS company's success. In this content marketing case study, we are diving deeper into the Airtable content marketing strategy. Find out what content formats they invest in, which channels they prioritize, and how they're building a community around their brand with content. In this slideshow, you will learn about - - Airtable's Content Marketing Strategy - Airtable Resources - Airtable Blog - Airtable Inspiration Section - Airtable on Social Media - Airtable on YouTube - Airtable's 'This is How' campaign - Airtable Community Forum - Podcasts - Airtable Templates Find out more about Airtable's winning content strategy in our blog post, here: https://narrato.io/blog/content-marketing-case-study-on-airtables-content-marketing-strategy-tactics-and-examples-uncovered/

1. Content
Marketing Strategy
A Case Study
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2. Contents
Airtable's Content Marketing Strategy
Airtable Resources
Airtable Blog
Airtable Inspiration Section
Airtable on Social Media
Airtable on YouTube
Airtable's 'This is How' campaign
Airtable Community Forum
Podcasts
Airtable Templates
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3. In this case study, we take a deeper look into
Airtable's content strategy to understand what
they've been doing right.
Airtable's Content
Marketing Strategy
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4. Educational Material - Guides, articles, blogs,
and support docs
Material for developers -Technical content
like API docs, custom extensions, and more
Content in the Resources section is categorised
for different audiences -
Airtable
Resources
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5. Airtable
Blog Simple but informative content like how-to
articles, step-by-step guides, tutorials, etc
Product-led content marketing approach in
their Articles section
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6. Airtable
Inspiration
Section
Social proof in the form of customer stories
and case studies
Major brands like Netflix, Time, and GitHub
also contribute to it
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7. Airtable on
Social Media Social media content: Blog post promotions,
event promotions, polls, and updates
Focus is on building a strong community
rather than running after virality
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8. Airtable on
YouTube
Videos on workflow management, design,
Airtable tips and tricks, etc
Tastefully shot interviews and behind-the-
scenes of customers testimonials
'Table Talk' series: Team members answer
audience questions and share valuable
insights
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9. Airtable's
'This is How'
Campaign
15-second ads showing different scenarios
where Airtable helps a business grow
This campaign shows Airtable's versatility
and flexibility as their biggest USP
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10. Airtable
Community
Forum
Regular announcements and updates
Ask the Community: Users post questions
seeking help for using and setting up Airtable
Show and Tell: User-generated content
Development and integrations
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11. Podcasts
Airtable founders feature in quite a few
podcasts spreading the word about their
brand
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12. Airtable
Templates
Airtable shares templates for various use
cases
They also articles and blog posts
recommending the best templates to use
for a particular function
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13. Thank You
Read the full Case Study on Airtable's Content
Marketing Strategy on the Narrato blog
https://narrato.io/blog/content-marketing-
case-study-on-airtables-content-
marketing-strategy-tactics-and-examples-
uncovered/
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