1. The Consumerization of E
Th C i i f Energy
Craig Lawrence, Ph.D
VP of Products SunEdison
Products,
1

2. Micro-fuel cell | PolyFuel
2

3. 3

4. 4

5. 5

6. SunEdison f
S Ed founded in 2003
d d
to make solar a meaningful source of
g
energy
6

7. Next steps
400 MW Deployed
D l d
7

8. 400 MW D l d
Deployed
700 GWh of Solar Energy Produced
gy
8

9. 400 MW D l d
Deployed
700 GWh of Solar Energy Produced
gy
2.5 GW Pipeline
9

10. Acquired by MEMC in 2009
Silicon Technology Solar Products Energy Services
10

11. A focus on the customer | Solar as a Service
No capital outlay
Predictable prices
Pay f
P for production only
d ti l
Bankable technology
Managed asset
Source: GTM
SunEdison pioneered the Solar PPA
11

12. Bringing solar home
Innovative S l P d
I i Solar Products Training
T i i
Partner Tools Consumer Financing
12

13. It’s a large opportunity - if we can connect
13

14. Let’s not re-invent the wheel
14

15. Starting with people
15

16. Going in-context
16

17. Going in-context
17

18. Build the foundation, make it accessible
Cost Tone Design
18

19. Focus on payback can lead to missed opportunities
19

20. It’s a journey, not a destination
ENCE
current experience
t i
EXPERIE
PURCHASE TIME ROI
20

21. Design the experience
ENCE
current experience
t i
EXPERIE
possible experience
PURCHASE TIME ROI
21

22. Applying lessons
22

23. Technology is not a replacement for good design
23

24. good design can enable new behaviors
24

25. Sometimes it’s all about the design
25

26. Some new twists on old ideas
S ld d
(things we are thinking about at SunEdison)
26

27. What if… we had direct access to solar energy?
Storage remains a holy grail for the consumer.
A little goes a long way. Don’t feel obligated to do it all
27

28. What if… energy had meaning beyond our bill?
Can we create new experiences?
Bring the energy into the home and into your life
28

29. What if… solar was this simple?
What if solar were a true appliance?
Where could we take this?
29

30. Thank you
30