SlideShare a Scribd company logo
1
MILLENNIAL SHIFT IN UK
YOUNG CONSUMERS
DRIVE NEW EMAIL HABITS
CONSUMER EMAIL TRACKER 2016
2
OLDER PEOPLE
ABANDON EMAIL
of older people have
abandoned an email address,
and a further 28% would consider this
27%
3
YOUNGER PEOPLE
ABANDON EMAIL
of younger people have
abandoned an email address,
and a further 19% would consider this
58%
4
REASON THEY ABANDON EMAIL
“NO RELEVANCE”
5
REASON THEY ABANDON EMAIL
“TOO MANY EMAILS”
said they did because of
too many emails
57%
6
RISK IN LOSING MEDIUM OR CONSUMERS
“MORE GHOST ACCOUNTS”
of consumers have ghost accounts
that are active but no longer used
45%
rising to 59% of
younger people and millennials
59%
IT’S NOT ABOUT
MAIL vs E-MAIL
IT’S ABOUT
RELEVANCE
9
AND ABOUT
EMOTIONS
10
THE MAIL MOMENT
“THE REBIRTH”
Gregory Depasse
+32 471/75.92.35
Gregory.depasse@bpost.be
Grégory Depasse
Direct Marketing Strategist
11

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Consumer uk email tracker 2016