This document discusses 10 products that are no longer produced and provides explanations for why each product failed. It notes that Bar-B-Q Buddies bottles were too big and did not fit in shelves or refrigerators. AVERT tissues were thought to catch viruses and scare people off. Incredibles Scrambled Eggs were difficult to cook without spilling and received complaints. Life Savers Soda gave the impression of drinking liquid candy. Clairol's Touch of Yogurt Shampoo was unappealing because nobody wants to wash their hair with yogurt. Earring Magic Ken was perceived as less fashionable and more "gay" which impacted parents' purchasing. Kellogg's Breakfast Mates provided warm milk which