Consumer Insights Asia báo cáo về các xu hướng FMCG do Kantar Worldpanel thực hiện bởi các nghiên cứu với người tiêu dùng trên khắp khu vực châu Á. Báo cáo quý 2/2018 bao gồm các thị trường Trung Quốc, Indonesia, Hàn Quốc, Đài Loan, Việt Nam, Malaysia, Thailand, Philippines, Ấn Độ và Saudi Arabia.
The use of waveform cross correlation for creation of an accurate catalogue o...Ivan Kitov
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In the current study of mining activity within the Russian platform, we use the advantages of location and historical bulletins/catalogues of mining explosions recorded by small-aperture seismic array Mikhnevo (MHVAR). The Institute of Geospheres Dynamics (IDG) of the Russian Academy of Sciences runs seismic array MHVAR (54.950N; 37.767E) since 2004.
Small-aperture seismic array “Mikhnevo” includes ten vertical stations (solid triangles), with one station in the geometrical centre of the array (C00) and other nine stations distributed over three circles with radii of 130 m, 320 m, and 600 m. The array aperture in approximately 1.1 km. Two 3C stations (solid triangles in circles) were added to the outer circle in order to improve the overall stations sensitivity (detection threshold) and resolution. All stations are equipped with short-period seismometers SM3-KV, which are characterized by flat response between 0.8 Hz and 30 Hz and gain of 180,000 [Vs/m]. Later, a 3C broad band station (BB) was installed in the centre of the array for surface wave measurements. The array response function (only for 12 vertical channels) is similar to that for many small-aperture arrays. Such arrays are designed to measure high-frequency signals from regional and near-regional sources with magnitudes above 1.5-2.0.
Page 4
MHVAR detects regional seismic phases (Pn, Sn, Lg, Rg) from various sources. Figure shows some selected waveforms with source-station distance decreasing up-down. Correspondingly the length of records decreases – for the closest mines it’s harder to distinguish between P and S phases.
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More than 50 areas at regional and near regional distances with different levels of mining activity have been identified by MHVAR. Since 2004, thousands of events have been reported in the IDG seismic catalogue as mining explosions. The IDG publishes this mining event catalogue as a part of the annual issues of “Earthquakes in Russia”, which is available for the broader geophysical community. The map shows several selected mines at near-regional distances where MHVAR successfully detects events with magnitudes 1.0 and lower. We also show a few selected mines at regional distances with the largest events of magnitude (ML) 2.0 and above. Such events should be also detected by IMS arrays. Joint interpretation of signals detected by MHVAR and IMS arrays allows significant improvements in signal detection, location, characterization and identification of events in the IDG catalogue when the historical data are revisited. The work on joint analysis of the IDG and IMS data is possible under the “Contract for limited access to IMS data and IDC products” between the CTBTO and IDG, which allows obtaining data through 2011.
To begin with, we have chosen blasts with larger magnitudes from well-known ironstone mine Mikhailovskiy (red circle), which is situated at regional distances somewhere between MHVAR (~330 km) and IMS array AKASG
Appboy analyzed 3.5 billion sessions from users in the U.S. on November 8th, 2016, comparing the day to the four previous weekdays for a look at smartphone activity by state, and by time of day.
Your App Metrics Are Telling You How To Make Them Better: The Digits Data ReportBraze (formerly Appboy)
Digits, Appboy's new mobile marketing benchmarks report, draws on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today's mobile marketing landscape.
This session of Relate Live discussed current app engagement metrics benchmarks, and what marketers can do to improve their results. In this presentation, you'll learn:
- App engagement and push messaging benchmarks
- Tips you can implement today to improve crucial KPIs, based on how your metrics measure up to benchmarks
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The use of waveform cross correlation for creation of an accurate catalogue o...Ivan Kitov
Page 3
In the current study of mining activity within the Russian platform, we use the advantages of location and historical bulletins/catalogues of mining explosions recorded by small-aperture seismic array Mikhnevo (MHVAR). The Institute of Geospheres Dynamics (IDG) of the Russian Academy of Sciences runs seismic array MHVAR (54.950N; 37.767E) since 2004.
Small-aperture seismic array “Mikhnevo” includes ten vertical stations (solid triangles), with one station in the geometrical centre of the array (C00) and other nine stations distributed over three circles with radii of 130 m, 320 m, and 600 m. The array aperture in approximately 1.1 km. Two 3C stations (solid triangles in circles) were added to the outer circle in order to improve the overall stations sensitivity (detection threshold) and resolution. All stations are equipped with short-period seismometers SM3-KV, which are characterized by flat response between 0.8 Hz and 30 Hz and gain of 180,000 [Vs/m]. Later, a 3C broad band station (BB) was installed in the centre of the array for surface wave measurements. The array response function (only for 12 vertical channels) is similar to that for many small-aperture arrays. Such arrays are designed to measure high-frequency signals from regional and near-regional sources with magnitudes above 1.5-2.0.
Page 4
MHVAR detects regional seismic phases (Pn, Sn, Lg, Rg) from various sources. Figure shows some selected waveforms with source-station distance decreasing up-down. Correspondingly the length of records decreases – for the closest mines it’s harder to distinguish between P and S phases.
Page 5
More than 50 areas at regional and near regional distances with different levels of mining activity have been identified by MHVAR. Since 2004, thousands of events have been reported in the IDG seismic catalogue as mining explosions. The IDG publishes this mining event catalogue as a part of the annual issues of “Earthquakes in Russia”, which is available for the broader geophysical community. The map shows several selected mines at near-regional distances where MHVAR successfully detects events with magnitudes 1.0 and lower. We also show a few selected mines at regional distances with the largest events of magnitude (ML) 2.0 and above. Such events should be also detected by IMS arrays. Joint interpretation of signals detected by MHVAR and IMS arrays allows significant improvements in signal detection, location, characterization and identification of events in the IDG catalogue when the historical data are revisited. The work on joint analysis of the IDG and IMS data is possible under the “Contract for limited access to IMS data and IDC products” between the CTBTO and IDG, which allows obtaining data through 2011.
To begin with, we have chosen blasts with larger magnitudes from well-known ironstone mine Mikhailovskiy (red circle), which is situated at regional distances somewhere between MHVAR (~330 km) and IMS array AKASG
Appboy analyzed 3.5 billion sessions from users in the U.S. on November 8th, 2016, comparing the day to the four previous weekdays for a look at smartphone activity by state, and by time of day.
Your App Metrics Are Telling You How To Make Them Better: The Digits Data ReportBraze (formerly Appboy)
Digits, Appboy's new mobile marketing benchmarks report, draws on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today's mobile marketing landscape.
This session of Relate Live discussed current app engagement metrics benchmarks, and what marketers can do to improve their results. In this presentation, you'll learn:
- App engagement and push messaging benchmarks
- Tips you can implement today to improve crucial KPIs, based on how your metrics measure up to benchmarks
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.