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Consumer Behavior 10th Edition Solomon Test Bank

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1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Consumer Behavior, 10e (Solomon) Chapter 7 Attitudes and Persuasion 1) A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. A) principle B) belief C) theory D) attitude Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 2) The functional theory of attitudes was initially developed to explain how ________. A) people identify with products B) attitudes facilitate social behavior C) attitudes are learned from family and friends D) attitudes change over an individual's lifetime Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 AACSB: Communication abilities 3) The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. A) knowledge B) utilitarian C) value-expressive D) ego-defensive Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 AACSB: Communication abilities
2 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4) Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., "What sort of man reads Playboy?")? A) utilitarian B) value-expressive C) ego-defensive D) knowledge Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 5) What do the "A, B, Cs" of the ABC model of attitudes stand for? A) attitude, business, and consumption B) affect, behavior, and cognition C) assumptions, best practices, conditions D) approval, behavior, context Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 6) According to the basic ABC model of attitudes, ________ refers to the beliefs a consumer has about an attitude object. A) affect B) conditions C) approval D) cognition Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 7) What is the first step in the standard learning theory hierarchy approach? A) affect B) intentions C) cognition D) behavior Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities
3 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 8) The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used. A) experiential B) habitual C) low-involvement D) standard learning Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities 9) According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide). A) experiential B) habitual C) low-involvement D) standard learning Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities 10) Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________. A) internalization B) identification C) compliance D) actualization Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-3
4 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 11) The theory of cognitive dissonance is based on the ________. A) knowledge function B) principle of cognitive consistency C) principle of cognitive-affect conflict D) self-identification function Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 12) Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors? A) the theory of cognitive dissonance B) self-perception theory C) social judgment theory D) balance theory Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 13) Which theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are? A) the theory of cognitive dissonance B) balance theory C) social judgment theory D) self-perception theory Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4
5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 14) Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information? A) the theory of cognitive dissonance B) multiattribute theory C) social judgment theory D) self-perception theory Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 AACSB: Communication abilities 15) The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad? A) a person and his or her perceptions B) the marketer and its strategy of image building C) a person's beliefs D) subconscious motives Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 16) All multiattribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element? A) action variables B) motivations C) recency of events D) importance weights Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5
6 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 17) According to the Fishbein model, one of the components of attitude is the ________ people have about an Ao. A) salient beliefs B) subconscious beliefs C) latitude of acceptance D) latitude of rejection Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 18) Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________. A) linked Fishbein model B) theory of reasoned action C) Phillips approach D) subjective norm model Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 19) Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself? A) the theory of cognitive dissonance B) the theory of reasoned action C) the balance theory D) the theory of trying Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5
7 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 20) Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behavior using this model EXCEPT which one? A) The model has relatively weak theorems about attitudes. B) The model deals with actual behavior, not with the outcomes of behavior. C) Some outcomes are beyond the consumer's control. D) Measures of attitude often do not really correspond to the behavior they are supposed to predict. Answer: A Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 21) An active attempt to change attitudes is called ________. A) behavior modification B) persuasion C) communication D) cognition Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 AACSB: Communication abilities 22) In the communications model, the element in which the message originates is the ________. A) medium B) source C) message D) consumer Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-6 AACSB: Communication abilities
8 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 23) What form of marketing is based on the premise that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him? A) segmented marketing B) behavioral targeting C) e-commerce marketing D) permission marketing Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-6 AACSB: Communication abilities 24) M-commerce takes place primarily through what medium? A) wireless devices such as cell phones B) billboards C) radio satellite D) TV Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-7 AACSB: Use of information technology 25) The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________. A) culture and ethnicity B) credibility and attractiveness C) credibility and recency D) attractiveness and recency Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities
9 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 26) What does the sleeper effect suggest about source credibility? A) If a receiver is not paying attention, a message cannot be effective. B) Many people can learn the important parts of a message even when asleep. C) The effectiveness of a message will increase over time. D) The effectiveness of positive sources over negative sources can be erased over time. Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities 27) Source ________ refers to the message source's perceived social value. A) valence B) attractiveness C) class D) hierarchy Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities 28) Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of a ________. A) halo effect B) principle of cognitive dissonance C) balance theory D) self-perception theory Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities
10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 29) According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________. A) stresses a unique attribute or benefit of the product B) employs a sexual symbol or suggestion C) provides price information D) features a credible spokesperson Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 30) Elements in television commercials have positive and negative effects. Which of the following characteristics is most likely to have positive effects? A) extensive information about components, ingredients, or nutrition B) an outdoor setting with the message as part of the setting C) a large number of on-screen characters D) demonstration of product in use Answer: D Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 31) The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad. A) balance theory B) repetition theory C) halo theory D) two-factor theory Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities
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11 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 32) According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of ________. A) argument and counter-argument B) learning and tedium C) compliance and non-compliance D) affect and cognition Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 33) Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message? A) supportive arguments B) countervailing arguments C) refutational arguments D) direct arguments Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 34) ________ refers to a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes. A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities
12 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 35) The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. A) central B) peripheral C) dual D) subconscious Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-10 AACSB: Communication abilities 36) Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches with Kanisha's purchase decision? A) utilitarian function B) elaboration function C) ego-defensive function D) knowledge function Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-1 AACSB: Analytic skills 37) Simi Ghandi is never quite sure which brand of gum to buy. She tries some, likes some, and rejects some. However, through a process of behavioral learning she does remember those brands that taste good and make her mouth feel fresh. The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes. "Oh well," says Simi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would most appropriately describe Simi's situation? A) standard learning hierarchy B) experiential hierarchy C) low-involvement hierarchy D) habit hierarchy Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-2 AACSB: Analytic skills
13 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 38) Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which of the following kinds of degree of commitment would be most closely associated with Roger and his attitudes? A) compliance B) identification C) information acquisition D) internalization Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-3 AACSB: Analytic skills 39) A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor? A) consistency B) authority C) consensus D) liking Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-5 AACSB: Analytic skills 40) The World Gold Council recently launched the "Lost Ring Hunt" with a billboard in Times Square announcing that a woman lost her gold wedding band. Viewers of the ad are encouraged to follow Twitter to discover clues that will help them find the lost ring. The first person to identify the location of the ring will win a cash prize and a trip to New York City. The "Lost Ring Hunt" is an example of a(n) ________. A) virtual world B) widget C) alternate reality game D) broadcast medium Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-7 AACSB: Analytic skills
14 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 41) The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique will be to create ten different 15-second spots that all demonstrate reasons for using Bayer Aspirin. Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin? A) the trait-factor theory B) the balanced communication theory C) the two-factor theory D) the theory of reasoned action Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills 42) Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that this approach will have a greater likelihood of success with his friend. A) supportive B) low-involvement C) two-sided D) refutational Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills 43) Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts . . . outstanding in his field." Elizabeth was using a literary device called ________. A) metaphor B) simile C) allegory D) resonance Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills
15 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 44) Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above? A) theory of reasoned action B) theory of trying C) theory of direct response D) rejection theory Answer: B Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Critical Thinking Objective: 7-5 AACSB: Reflective thinking skills 45) A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired model would be if the dark-haired model was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here? A) Celebrities should be attractive, but not too attractive. B) The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold. C) The celebrity's image should match that of the product and should embody cultural meaning. D) The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image. Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Critical Thinking Objective: 7-8 AACSB: Reflective thinking skills 46) Which of the following best describes the findings of research on using two-sided messages to communicate with consumers? A) Two-sided messages are widely used and are very effective in reaching target audiences. B) Two-sided messages are cost-prohibitive. C) Two-sided messages can be quite effective, yet marketers rarely use them. D) Two-sided messages are no different from one-sided messages and are used about equally by marketers and their advertising agencies. Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Reflective thinking skills
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Amelia E. Barr. Vanity acts like a woman,—they both think they lose something when love or praise is accorded to another. Anonymous. One woman reads another’s character without the tedious trouble of deciphering. Ben Jonson. Women are much more like each other than men; they have, in truth, but two passions,—vanity and love. Chesterfield. A jest that makes a virtuous woman only smile, often frightens away a prude. De Latena. If the loving closed heart of a good woman were to open before a man, how much controlled tenderness, how many veiled sacrifices and dumb virtues would he see!
Richter. There are twenty-four hours in a day, and not a moment in the twenty-four in which a woman may not change her mind. De Finod. Most women are better out of their houses than in them. Tacitus. How many women are born too finely organised in sense and soul for the highway; they must walk with feet unshod! Holmes. Women are rakes by nature and prudes by necessity. La Rochefoucauld. What means did the devil find out, or what instrument did his own subtlety present him, as fittest and aptest to work his mischief by? Even the unquiet vanity of the woman. Sir Walter Raleigh.
An obscure mist of sighs exhales out of the solitude of women in the nineteenth century. Alger. If a woman’s young and pretty, I think you can see her good looks all the better for her being plainly dressed. George Eliot. A man is in general better pleased when he has a good dinner than when his wife talks Greek. Johnson. A young girl betrays, in a moment, that her eyes have been feeding on the face where you find them fixed. Holmes. Life is not long enough for a coquette to play all her tricks in. Addison.
The woman who loves us is only a woman, but the woman we love is a celestial being, whose defects disappear under the prism through which we see her. Girardin. Woman’s love, like lichens on a rock, will still grow where even charity can find no soil to nurture itself. Bovée. If a fox is cunning, a woman in love is still more so. Proverb. There are few husbands whom the wife cannot win in the long run by patience and love. Marguerite de Valois. A woman indeed ventures most, for she hath no sanctuary to retire to from an evil husband. Jeremy Taylor.
Better to have never loved, than to have loved unhappily, or to have half loved. Louise Colet. Love makes time pass, and time makes love pass. Proverb. Love is the passion of great souls; it makes them merit glory, when it does not turn their heads. De Pompadour. Nothing is so embarrassing as the first tête-à-tête, when there is everything to say, unless it be the last, when everything has been said. Roqueplan. All joys do not cause laughter; great pleasures are serious; pleasures of love do not make us laugh. Voltaire. The beautiful is always severe.
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Flow, wine! smile, women! and the universe is consoled. Beranger. Discretion is more necessary to women than eloquence, because they have less trouble to speak well than to speak little. Du Bose. There is no gown or garment that worse becomes a woman than when she will be wise. Luther. Women live only in the emotion that love gives. Houssaye. On great occasions it is almost always women who have given the strongest proofs of virtue and devotion. Montholon. God bless all good women! To their soft hands and pitying hearts we must all come at last.
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The honour of woman is badly guarded when it is guarded by keys and spies. No woman is honest who does not wish to be. Dupuy. The man that lays his hand upon a woman, save in the way of kindness, is a wretch whom ’twere gross flattery to name a coward. Tobin. Beauty deceives women in making them establish on an ephemeral power the pretensions of a whole life. De Bigincourt. I do not know that she was virtuous; but she was ugly, and with a woman that is half the battle. Heine. Love works miracles every day; such as weakening the strong and strengthening the weak; making fools of the wise, and wise men of fools; favouring the passions, destroying reason, and, in a word, turning everything topsy-turvy. Marguerite de Valois.
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Men who paint sylphs, fall in love with some bonne et brave femme, heavy-heeled and freckled. George Eliot. Woman—the gods be thanked!—is not even collaterally related to that sentimental abstraction called an angel. Browne. There will always remain something to be said of woman, as long as there is one on the earth. Boufflers. There are no oaths that make so many perjurers as the vows of love. Rochebrune. The heart makes of woman a sublime being, the senses in their brutality make of her a true being. Bourget.
It is neither honour nor love which makes a betrayed man think of killing a woman. Murder comes of the senses. Bourget. Love is a religion and its cult must cost more than that of all the other religions. Bourget. Of an ancient love one may make everything, even a new love— everything, except friendship. Bourget. One blushes oftener from the wounds of self-love than from modesty. Guibert. When the intoxication of love has passed, we laugh at the perfections it had discovered. De Lenclos. The passions are the orators of great assemblies.
Rivarol. Every one speaks well of his heart, but no one dares to speak well of his mind. La Rochefoucauld. There are people who are almost in love, almost famous, and almost happy. De Krudener. Women are an aristocracy. Michelet. Women are too imaginative and sensitive to have much logic. Mme. du Deffand. The man who lives in indifference is one who has never seen the woman he could love. La Bruyère.
I wish Adam had died with all his ribs in his body. Boucicault. One mother is more venerable than a thousand fathers. Laws of Manu. Tell a woman that she is beautiful, and the devil will repeat it to her ten times. Italian Proverb. A woman is most merciless when shame goads on her hate. Juvenal. God made her small in order to do a more choice bit of workmanship. De Musset. The venom of the female viper is more poisonous than that of the male viper. Butler.
Friendships of women are cushions wherein they stick their pins. Anonymous. Women rouge that they may not blush. Italian Proverb. A woman in love is a very poor judge of character. Holland. There was never yet fair woman but she made mouths in a glass. Shakespeare. A woman’s whole life is the history of the affections. The heart is her world; it is there her ambition strives for empire. Washington Irving.
Women never lie more astutely than when they tell the truth to those who do not believe them. Anonymous. A woman’s friendship borders more closely on love than man’s. Coleridge. Women never weep more bitterly than when they weep with spite. Ricard. To love her is a liberal education. Congreve. It is to woman that the heart appeals when it needs consolation. Demoustier. Irregular vivacity of temper leads astray the hearts of ordinary women in the choice of their lovers and the treatment of their husbands.
Addison. A woman without beauty knows but half of life. Mme. de Montaran. The only confidence that one can repose in the most discreet woman is the confidence of her beauty. Le Mesle. A knot of ladies got together by themselves is a very school of impertinence and detraction, and it is well if those be the worst. Swift. Never say man, but men; nor women, but woman; for the world has thousands of men and only one woman. Weiss. But one thing on earth is better than the wife—that is the mother. Schefer.
A virtuous woman has in the heart a fibre less or a fibre more than other women; she is stupid or sublime. Balzac. In every loving woman there is a priestess of the past. Amiel. All women are good—good for nothing, or good for something. Cervantes. Women are a new race, re-created since the world received Christianity. Henry Ward Beecher. Beauty, in a modest woman, is like fire or a sharp sword at a distance: neither doth the one burn nor the other wound those that come not too near them. Cervantes.
What woman desires is written in heaven. La Chaussée. Woman is the highest, holiest, most precious gift to man. Her mission and throne is the family. Todd. Of all heavy bodies, the heaviest is the woman we have ceased to love. Lemontey. If a wife can induce herself to submit patiently to her husband’s mode of life, she will have no difficulty to manage him. Aristotle. Men would be saints if they loved God as they love women. St Thomas. Than woman there is no fouler and viler fiend when her mind is bent on ill.
Homer. A woman forgives everything but the fact that you do not covet her. De Musset. The desire to please is born in women before the desire to love. De Lenclos. Of all things that man possesses, women alone take pleasure in being possessed. Malherbe. Women and young men are apt to tell what secrets they know from the vanity of having been trusted. Chesterfield. Women are like pictures; of no value in the hands of a fool, till he hears men of sense bid high for the purchase. Farquhar.
The best woman is the one least talked about. Schiller. In this advanced century a girl of sixteen knows as much as her mother, and enjoys her knowledge much more. Anonymous. In love, a woman is like a lyre that surrenders its secrets only to the hand that knows how to touch its strings. Balzac. Men say knowledge is power; women think dress is power. Sheldon. She is the most virtuous woman whom Nature has made the most voluptuous, and reason the coldest. La Beaumelle.
For one woman who affronts her kind by wicked passions or remorseless hate, a thousand make amends in age and youth. Mackay. It is often woman who inspires us with the great things that she will prevent us from accomplishing. Dumas. A man who is known to have broken many hearts is naturally invested with a tantalising charm to women who have yet hearts to be broken. Boyesen. Between a woman’s “yes” and “no” I would not venture to stick a pin. Cervantes. A woman’s love is often a misfortune; her friendship is always a boon. Mézières.
A woman’s head is always influenced by her heart, but a man’s heart is always influenced by his head. Blessington. Women love always; when earth slips away from them they take refuge in heaven. Anonymous. The finger of the first woman loved is like that of God: the imprint of it is eternal. Anonymous. Most women prefer that we should talk ill of their virtue rather than of their wit or of their beauty. Fontenelle. In buying horses and in taking a wife, shut your eyes tight and commend yourself to God. Tuscan Proverb.
All women desire to be esteemed; they care much less about being respected. Dumas. Women are women but to become mothers: they go to duty through pleasure. Joubert. Coquetry is a net laid by the vanity of women to ensnare that of man. Bruin. To a woman of delicate feeling, the most persuasive declaration of love is the embarrassment of an intellectual man. De Latena. A coquette is to a man what a toy is to a child; as long as it pleases him he keeps it. Anonymous.
When a woman once begins to be ashamed of what she ought not to be ashamed of, she will not be ashamed of what she ought. Titus Livius. Friend, beware of fair maidens! When their tenderness begins, our servitude is near. Victor Hugo. That perfect disinterestedness and self-devotion of which man seems incapable, but which is sometimes found in women. Macaulay. A pretty woman’s worth some pains to see. Browning. If you wish a coquette to regard you, cease to regard her. Anonymous. Women of forty always fancy they have found the Fountain of Youth, and that they remain young in the midst of the ruins of
their day. Houssaye. The perfect loveliness of a woman’s countenance can only consist in that majestic peace which is founded in the memory of happy and useful years, full of sweet records. Ruskin. Trust your dog to the end; a woman—till the first opportunity. Proverb. In mythology no god falls in love with Minerva. A mannish woman only attracts a feminine man. Sheldon. Women have the same desires as men, but do not have the same right to express them. Rousseau. Youth feeds on its own flowery pastures; in pleasures it builds up a life that knows no trouble till the name of virgin is lost in
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    1 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall Consumer Behavior, 10e (Solomon) Chapter 7 Attitudes and Persuasion 1) A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. A) principle B) belief C) theory D) attitude Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 2) The functional theory of attitudes was initially developed to explain how ________. A) people identify with products B) attitudes facilitate social behavior C) attitudes are learned from family and friends D) attitudes change over an individual's lifetime Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 AACSB: Communication abilities 3) The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. A) knowledge B) utilitarian C) value-expressive D) ego-defensive Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 AACSB: Communication abilities
  • 6.
    2 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 4) Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., "What sort of man reads Playboy?")? A) utilitarian B) value-expressive C) ego-defensive D) knowledge Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-1 5) What do the "A, B, Cs" of the ABC model of attitudes stand for? A) attitude, business, and consumption B) affect, behavior, and cognition C) assumptions, best practices, conditions D) approval, behavior, context Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 6) According to the basic ABC model of attitudes, ________ refers to the beliefs a consumer has about an attitude object. A) affect B) conditions C) approval D) cognition Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 7) What is the first step in the standard learning theory hierarchy approach? A) affect B) intentions C) cognition D) behavior Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities
  • 7.
    3 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 8) The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used. A) experiential B) habitual C) low-involvement D) standard learning Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities 9) According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide). A) experiential B) habitual C) low-involvement D) standard learning Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-2 AACSB: Communication abilities 10) Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________. A) internalization B) identification C) compliance D) actualization Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-3
  • 8.
    4 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 11) The theory of cognitive dissonance is based on the ________. A) knowledge function B) principle of cognitive consistency C) principle of cognitive-affect conflict D) self-identification function Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 12) Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors? A) the theory of cognitive dissonance B) self-perception theory C) social judgment theory D) balance theory Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 13) Which theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are? A) the theory of cognitive dissonance B) balance theory C) social judgment theory D) self-perception theory Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4
  • 9.
    5 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 14) Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information? A) the theory of cognitive dissonance B) multiattribute theory C) social judgment theory D) self-perception theory Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 AACSB: Communication abilities 15) The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad? A) a person and his or her perceptions B) the marketer and its strategy of image building C) a person's beliefs D) subconscious motives Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-4 16) All multiattribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element? A) action variables B) motivations C) recency of events D) importance weights Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5
  • 10.
    6 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 17) According to the Fishbein model, one of the components of attitude is the ________ people have about an Ao. A) salient beliefs B) subconscious beliefs C) latitude of acceptance D) latitude of rejection Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 18) Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________. A) linked Fishbein model B) theory of reasoned action C) Phillips approach D) subjective norm model Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 19) Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself? A) the theory of cognitive dissonance B) the theory of reasoned action C) the balance theory D) the theory of trying Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5
  • 11.
    7 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 20) Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behavior using this model EXCEPT which one? A) The model has relatively weak theorems about attitudes. B) The model deals with actual behavior, not with the outcomes of behavior. C) Some outcomes are beyond the consumer's control. D) Measures of attitude often do not really correspond to the behavior they are supposed to predict. Answer: A Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 21) An active attempt to change attitudes is called ________. A) behavior modification B) persuasion C) communication D) cognition Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-5 AACSB: Communication abilities 22) In the communications model, the element in which the message originates is the ________. A) medium B) source C) message D) consumer Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-6 AACSB: Communication abilities
  • 12.
    8 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 23) What form of marketing is based on the premise that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him? A) segmented marketing B) behavioral targeting C) e-commerce marketing D) permission marketing Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-6 AACSB: Communication abilities 24) M-commerce takes place primarily through what medium? A) wireless devices such as cell phones B) billboards C) radio satellite D) TV Answer: A Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-7 AACSB: Use of information technology 25) The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________. A) culture and ethnicity B) credibility and attractiveness C) credibility and recency D) attractiveness and recency Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities
  • 13.
    9 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 26) What does the sleeper effect suggest about source credibility? A) If a receiver is not paying attention, a message cannot be effective. B) Many people can learn the important parts of a message even when asleep. C) The effectiveness of a message will increase over time. D) The effectiveness of positive sources over negative sources can be erased over time. Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities 27) Source ________ refers to the message source's perceived social value. A) valence B) attractiveness C) class D) hierarchy Answer: B Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities 28) Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of a ________. A) halo effect B) principle of cognitive dissonance C) balance theory D) self-perception theory Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-8 AACSB: Communication abilities
  • 14.
    10 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 29) According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________. A) stresses a unique attribute or benefit of the product B) employs a sexual symbol or suggestion C) provides price information D) features a credible spokesperson Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 30) Elements in television commercials have positive and negative effects. Which of the following characteristics is most likely to have positive effects? A) extensive information about components, ingredients, or nutrition B) an outdoor setting with the message as part of the setting C) a large number of on-screen characters D) demonstration of product in use Answer: D Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 31) The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad. A) balance theory B) repetition theory C) halo theory D) two-factor theory Answer: D Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities
  • 15.
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  • 16.
    11 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 32) According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of ________. A) argument and counter-argument B) learning and tedium C) compliance and non-compliance D) affect and cognition Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 33) Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message? A) supportive arguments B) countervailing arguments C) refutational arguments D) direct arguments Answer: A Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities 34) ________ refers to a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes. A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising Answer: C Diff: 1 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-9 AACSB: Communication abilities
  • 17.
    12 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 35) The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. A) central B) peripheral C) dual D) subconscious Answer: B Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Concept Objective: 7-10 AACSB: Communication abilities 36) Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches with Kanisha's purchase decision? A) utilitarian function B) elaboration function C) ego-defensive function D) knowledge function Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-1 AACSB: Analytic skills 37) Simi Ghandi is never quite sure which brand of gum to buy. She tries some, likes some, and rejects some. However, through a process of behavioral learning she does remember those brands that taste good and make her mouth feel fresh. The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes. "Oh well," says Simi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would most appropriately describe Simi's situation? A) standard learning hierarchy B) experiential hierarchy C) low-involvement hierarchy D) habit hierarchy Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-2 AACSB: Analytic skills
  • 18.
    13 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 38) Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which of the following kinds of degree of commitment would be most closely associated with Roger and his attitudes? A) compliance B) identification C) information acquisition D) internalization Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-3 AACSB: Analytic skills 39) A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor? A) consistency B) authority C) consensus D) liking Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-5 AACSB: Analytic skills 40) The World Gold Council recently launched the "Lost Ring Hunt" with a billboard in Times Square announcing that a woman lost her gold wedding band. Viewers of the ad are encouraged to follow Twitter to discover clues that will help them find the lost ring. The first person to identify the location of the ring will win a cash prize and a trip to New York City. The "Lost Ring Hunt" is an example of a(n) ________. A) virtual world B) widget C) alternate reality game D) broadcast medium Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-7 AACSB: Analytic skills
  • 19.
    14 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 41) The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique will be to create ten different 15-second spots that all demonstrate reasons for using Bayer Aspirin. Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin? A) the trait-factor theory B) the balanced communication theory C) the two-factor theory D) the theory of reasoned action Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills 42) Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that this approach will have a greater likelihood of success with his friend. A) supportive B) low-involvement C) two-sided D) refutational Answer: C Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills 43) Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts . . . outstanding in his field." Elizabeth was using a literary device called ________. A) metaphor B) simile C) allegory D) resonance Answer: D Diff: 2 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Analytic skills
  • 20.
    15 Copyright © 2013Pearson Education, Inc. publishing as Prentice Hall 44) Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above? A) theory of reasoned action B) theory of trying C) theory of direct response D) rejection theory Answer: B Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Critical Thinking Objective: 7-5 AACSB: Reflective thinking skills 45) A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired model would be if the dark-haired model was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here? A) Celebrities should be attractive, but not too attractive. B) The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold. C) The celebrity's image should match that of the product and should embody cultural meaning. D) The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image. Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Critical Thinking Objective: 7-8 AACSB: Reflective thinking skills 46) Which of the following best describes the findings of research on using two-sided messages to communicate with consumers? A) Two-sided messages are widely used and are very effective in reaching target audiences. B) Two-sided messages are cost-prohibitive. C) Two-sided messages can be quite effective, yet marketers rarely use them. D) Two-sided messages are no different from one-sided messages and are used about equally by marketers and their advertising agencies. Answer: C Diff: 3 Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes. Skill: Application Objective: 7-9 AACSB: Reflective thinking skills
  • 21.
    Other documents randomlyhave different content
  • 22.
    Amelia E. Barr. Vanityacts like a woman,—they both think they lose something when love or praise is accorded to another. Anonymous. One woman reads another’s character without the tedious trouble of deciphering. Ben Jonson. Women are much more like each other than men; they have, in truth, but two passions,—vanity and love. Chesterfield. A jest that makes a virtuous woman only smile, often frightens away a prude. De Latena. If the loving closed heart of a good woman were to open before a man, how much controlled tenderness, how many veiled sacrifices and dumb virtues would he see!
  • 23.
    Richter. There are twenty-fourhours in a day, and not a moment in the twenty-four in which a woman may not change her mind. De Finod. Most women are better out of their houses than in them. Tacitus. How many women are born too finely organised in sense and soul for the highway; they must walk with feet unshod! Holmes. Women are rakes by nature and prudes by necessity. La Rochefoucauld. What means did the devil find out, or what instrument did his own subtlety present him, as fittest and aptest to work his mischief by? Even the unquiet vanity of the woman. Sir Walter Raleigh.
  • 24.
    An obscure mistof sighs exhales out of the solitude of women in the nineteenth century. Alger. If a woman’s young and pretty, I think you can see her good looks all the better for her being plainly dressed. George Eliot. A man is in general better pleased when he has a good dinner than when his wife talks Greek. Johnson. A young girl betrays, in a moment, that her eyes have been feeding on the face where you find them fixed. Holmes. Life is not long enough for a coquette to play all her tricks in. Addison.
  • 25.
    The woman wholoves us is only a woman, but the woman we love is a celestial being, whose defects disappear under the prism through which we see her. Girardin. Woman’s love, like lichens on a rock, will still grow where even charity can find no soil to nurture itself. Bovée. If a fox is cunning, a woman in love is still more so. Proverb. There are few husbands whom the wife cannot win in the long run by patience and love. Marguerite de Valois. A woman indeed ventures most, for she hath no sanctuary to retire to from an evil husband. Jeremy Taylor.
  • 26.
    Better to havenever loved, than to have loved unhappily, or to have half loved. Louise Colet. Love makes time pass, and time makes love pass. Proverb. Love is the passion of great souls; it makes them merit glory, when it does not turn their heads. De Pompadour. Nothing is so embarrassing as the first tête-à-tête, when there is everything to say, unless it be the last, when everything has been said. Roqueplan. All joys do not cause laughter; great pleasures are serious; pleasures of love do not make us laugh. Voltaire. The beautiful is always severe.
  • 27.
    Ségur. Love! Love! Eternalenigma! Will not the Sphinx that guards thee find an Ædipus to explain thee? Pyat. Friendship between two women is always a plot against each other. Karr. Divert your mistress rather than sigh for her. Steele. The ever-womanly draws us above. Goethe. I love men, not because they are men, but because they are not women. Queen Christina.
  • 28.
    Flow, wine! smile,women! and the universe is consoled. Beranger. Discretion is more necessary to women than eloquence, because they have less trouble to speak well than to speak little. Du Bose. There is no gown or garment that worse becomes a woman than when she will be wise. Luther. Women live only in the emotion that love gives. Houssaye. On great occasions it is almost always women who have given the strongest proofs of virtue and devotion. Montholon. God bless all good women! To their soft hands and pitying hearts we must all come at last.
  • 29.
    Holmes. Neither education norreason gives women much security against the influence of example. Johnson. The hell for women who are only handsome is old age. Saint-Evremond. Men are women’s playthings, women are the devil’s. Victor Hugo. A woman, if she is bent on ill, never goes begging to the gardener for material; she has a garden at home. Plautus. The woman in us still prosecutes a deceit like that begun in the garden; and our understandings are wedded to an Eve as fatal as the mother of their miseries. Glanvill.
  • 30.
    Among all animals,from man to the dog, the heart of a mother is always a sublime thing. Dumas. There are no ugly women; there are only women who do not know how to look pretty. Berryer. It is not for good women that men have fought battles, given their lives, and staked their souls. Mrs W. K. Clifford. Women’s sympathies give a tone, like the harp of Æolus, to the slightest breath. Mitchell. A coquette is a woman who places her honour in a lottery; ninety-nine chances to one that she will lose it. Anonymous.
  • 31.
    The honour ofwoman is badly guarded when it is guarded by keys and spies. No woman is honest who does not wish to be. Dupuy. The man that lays his hand upon a woman, save in the way of kindness, is a wretch whom ’twere gross flattery to name a coward. Tobin. Beauty deceives women in making them establish on an ephemeral power the pretensions of a whole life. De Bigincourt. I do not know that she was virtuous; but she was ugly, and with a woman that is half the battle. Heine. Love works miracles every day; such as weakening the strong and strengthening the weak; making fools of the wise, and wise men of fools; favouring the passions, destroying reason, and, in a word, turning everything topsy-turvy. Marguerite de Valois.
  • 32.
    In love, asin everything else, experience is a physician who never comes until after the disorder is cured. De la Tour. Those who always speak well of women do not know them enough; those who always speak ill of them do not know them at all. Pigault-Lebrun. Were we perfectly acquainted with our idol, we should never passionately desire it. La Rochefoucauld. Love is like the moon; when it does not increase, it decreases. Ségur. As soon as women are ours, we are no longer theirs. Montaigne. A woman laughs when she can, and weeps when she will.
  • 33.
    Proverb. Woman may complainto God, as subjects do of tyrant princes; but otherwise she hath no appeal in the causes of unkindness. Jeremy Taylor. A bachelor seeks a wife to avoid solitude; a married man seeks society to avoid a tête-à-tête. Varennes. Silence and blushing are the eloquence of women. Chinese Proverb. A woman who has not seen her lover for the whole day considers that day lost for her; the tenderest of men consider it only lost for love. Madame de Salm. A woman that is ill-treated has no refuge in her griefs but in silence and secrecy. Steele.
  • 34.
    There are onlytwo good women in the world; one of them is dead, and the other is not to be found. German Proverb. The most beautiful object in the world, it will be allowed, is a beautiful woman. Macaulay. No woman can be handsome by the force of features alone, any more than she can be witty only by the help of speech. Hughes. Every pretty girl one sees is a reminiscence of the Garden of Eden. Sheldon. The Marys who bring ointment for our feet get but little thanks. Thackeray.
  • 35.
    We censure theinconstancy of women when we are the victims; we find it charming when we are the objects. Desnoyers. The purer the golden vessel the more readily is it bent; the higher worth of women is sooner lost than that of men. Richter. Nature has given beauty to women which can resist shields and spears. She who is beautiful is stronger than iron and flame. Anacreon. The heart of true womanhood knows where its own sphere is, and never seeks to stray beyond it. Hawthorne. Millions of people, generations of slaves, perish in this penal servitude of the factories merely in order to satisfy the whim of woman. Tolstoi.
  • 36.
    A woman ofsense ought to be above flattering any man. Holmes. The reason why so few marriages are happy is because young ladies spend their time making nets, not cages. Anonymous. Woman knows that the better she obeys the surer she is to rule. Michelet. I have found that there is an intimate connection between the character of women and the fancy that makes them choose such and such material. Prosper Merimée. Woman is the most perfect when the most womanly. Gladstone. Woman is at once apple and serpent. Heine.
  • 37.
    One must haveloved a woman of genius in order to comprehend what happiness there is in loving a fool. Talleyrand. The most reasonable women have hours wherein to be unreasonable. Cherbuliez. The love of a bad woman kills others; the love of a good and noble woman kills herself. George Sand. Woman is born for love, and it is impossible to turn her from seeking it. Ossoli. Man sometimes asks of a book the truth; a woman always her illusions. Goncourt.
  • 38.
    Societies commence withpolygamy and finish with polyandry. Goncourt. In a truly loving heart either jealousy kills love or love kills jealousy. Bourget. It is not the treachery of women, but our own, which makes us beware of them. Bourget. The world either breaks or hardens the heart. Chamfort. A mother’s tenderness and caresses are the milk of the heart. De Guerin. Great vices, and great virtues, are exceptions in mankind. Napoleon I.
  • 39.
    Most women caresssin before embracing penitence. Durois-Fontanelle. When Eve ate the apple she knew she was naked. I have often thought, as I looked at her dancing daughters, that another bite would be of service to them. Sheldon. Woman is a creature between man and the angels. Balzac. Education raises many poor women to a stage of refinement that makes them suitable companions for men of a higher rank, and not suitable for those of their own. Lecky. Elegance of appearance, ornaments, and dress, these are women’s badges of distinction; in these they delight and glory. Titus Livius.
  • 40.
    Men who paintsylphs, fall in love with some bonne et brave femme, heavy-heeled and freckled. George Eliot. Woman—the gods be thanked!—is not even collaterally related to that sentimental abstraction called an angel. Browne. There will always remain something to be said of woman, as long as there is one on the earth. Boufflers. There are no oaths that make so many perjurers as the vows of love. Rochebrune. The heart makes of woman a sublime being, the senses in their brutality make of her a true being. Bourget.
  • 41.
    It is neitherhonour nor love which makes a betrayed man think of killing a woman. Murder comes of the senses. Bourget. Love is a religion and its cult must cost more than that of all the other religions. Bourget. Of an ancient love one may make everything, even a new love— everything, except friendship. Bourget. One blushes oftener from the wounds of self-love than from modesty. Guibert. When the intoxication of love has passed, we laugh at the perfections it had discovered. De Lenclos. The passions are the orators of great assemblies.
  • 42.
    Rivarol. Every one speakswell of his heart, but no one dares to speak well of his mind. La Rochefoucauld. There are people who are almost in love, almost famous, and almost happy. De Krudener. Women are an aristocracy. Michelet. Women are too imaginative and sensitive to have much logic. Mme. du Deffand. The man who lives in indifference is one who has never seen the woman he could love. La Bruyère.
  • 43.
    I wish Adamhad died with all his ribs in his body. Boucicault. One mother is more venerable than a thousand fathers. Laws of Manu. Tell a woman that she is beautiful, and the devil will repeat it to her ten times. Italian Proverb. A woman is most merciless when shame goads on her hate. Juvenal. God made her small in order to do a more choice bit of workmanship. De Musset. The venom of the female viper is more poisonous than that of the male viper. Butler.
  • 44.
    Friendships of womenare cushions wherein they stick their pins. Anonymous. Women rouge that they may not blush. Italian Proverb. A woman in love is a very poor judge of character. Holland. There was never yet fair woman but she made mouths in a glass. Shakespeare. A woman’s whole life is the history of the affections. The heart is her world; it is there her ambition strives for empire. Washington Irving.
  • 45.
    Women never liemore astutely than when they tell the truth to those who do not believe them. Anonymous. A woman’s friendship borders more closely on love than man’s. Coleridge. Women never weep more bitterly than when they weep with spite. Ricard. To love her is a liberal education. Congreve. It is to woman that the heart appeals when it needs consolation. Demoustier. Irregular vivacity of temper leads astray the hearts of ordinary women in the choice of their lovers and the treatment of their husbands.
  • 46.
    Addison. A woman withoutbeauty knows but half of life. Mme. de Montaran. The only confidence that one can repose in the most discreet woman is the confidence of her beauty. Le Mesle. A knot of ladies got together by themselves is a very school of impertinence and detraction, and it is well if those be the worst. Swift. Never say man, but men; nor women, but woman; for the world has thousands of men and only one woman. Weiss. But one thing on earth is better than the wife—that is the mother. Schefer.
  • 47.
    A virtuous womanhas in the heart a fibre less or a fibre more than other women; she is stupid or sublime. Balzac. In every loving woman there is a priestess of the past. Amiel. All women are good—good for nothing, or good for something. Cervantes. Women are a new race, re-created since the world received Christianity. Henry Ward Beecher. Beauty, in a modest woman, is like fire or a sharp sword at a distance: neither doth the one burn nor the other wound those that come not too near them. Cervantes.
  • 48.
    What woman desiresis written in heaven. La Chaussée. Woman is the highest, holiest, most precious gift to man. Her mission and throne is the family. Todd. Of all heavy bodies, the heaviest is the woman we have ceased to love. Lemontey. If a wife can induce herself to submit patiently to her husband’s mode of life, she will have no difficulty to manage him. Aristotle. Men would be saints if they loved God as they love women. St Thomas. Than woman there is no fouler and viler fiend when her mind is bent on ill.
  • 49.
    Homer. A woman forgiveseverything but the fact that you do not covet her. De Musset. The desire to please is born in women before the desire to love. De Lenclos. Of all things that man possesses, women alone take pleasure in being possessed. Malherbe. Women and young men are apt to tell what secrets they know from the vanity of having been trusted. Chesterfield. Women are like pictures; of no value in the hands of a fool, till he hears men of sense bid high for the purchase. Farquhar.
  • 50.
    The best womanis the one least talked about. Schiller. In this advanced century a girl of sixteen knows as much as her mother, and enjoys her knowledge much more. Anonymous. In love, a woman is like a lyre that surrenders its secrets only to the hand that knows how to touch its strings. Balzac. Men say knowledge is power; women think dress is power. Sheldon. She is the most virtuous woman whom Nature has made the most voluptuous, and reason the coldest. La Beaumelle.
  • 51.
    For one womanwho affronts her kind by wicked passions or remorseless hate, a thousand make amends in age and youth. Mackay. It is often woman who inspires us with the great things that she will prevent us from accomplishing. Dumas. A man who is known to have broken many hearts is naturally invested with a tantalising charm to women who have yet hearts to be broken. Boyesen. Between a woman’s “yes” and “no” I would not venture to stick a pin. Cervantes. A woman’s love is often a misfortune; her friendship is always a boon. Mézières.
  • 52.
    A woman’s headis always influenced by her heart, but a man’s heart is always influenced by his head. Blessington. Women love always; when earth slips away from them they take refuge in heaven. Anonymous. The finger of the first woman loved is like that of God: the imprint of it is eternal. Anonymous. Most women prefer that we should talk ill of their virtue rather than of their wit or of their beauty. Fontenelle. In buying horses and in taking a wife, shut your eyes tight and commend yourself to God. Tuscan Proverb.
  • 53.
    All women desireto be esteemed; they care much less about being respected. Dumas. Women are women but to become mothers: they go to duty through pleasure. Joubert. Coquetry is a net laid by the vanity of women to ensnare that of man. Bruin. To a woman of delicate feeling, the most persuasive declaration of love is the embarrassment of an intellectual man. De Latena. A coquette is to a man what a toy is to a child; as long as it pleases him he keeps it. Anonymous.
  • 54.
    When a womanonce begins to be ashamed of what she ought not to be ashamed of, she will not be ashamed of what she ought. Titus Livius. Friend, beware of fair maidens! When their tenderness begins, our servitude is near. Victor Hugo. That perfect disinterestedness and self-devotion of which man seems incapable, but which is sometimes found in women. Macaulay. A pretty woman’s worth some pains to see. Browning. If you wish a coquette to regard you, cease to regard her. Anonymous. Women of forty always fancy they have found the Fountain of Youth, and that they remain young in the midst of the ruins of
  • 55.
    their day. Houssaye. The perfectloveliness of a woman’s countenance can only consist in that majestic peace which is founded in the memory of happy and useful years, full of sweet records. Ruskin. Trust your dog to the end; a woman—till the first opportunity. Proverb. In mythology no god falls in love with Minerva. A mannish woman only attracts a feminine man. Sheldon. Women have the same desires as men, but do not have the same right to express them. Rousseau. Youth feeds on its own flowery pastures; in pleasures it builds up a life that knows no trouble till the name of virgin is lost in
  • 56.
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