The document discusses the consumer and business values pyramid, emphasizing that value is derived from various elements, including functional and emotional values. It highlights the differences in values between B2B and consumer contexts and notes that companies excelling in multiple value elements tend to achieve higher NPS and revenue growth. The analysis is supported by a survey of 8,000 U.S. companies.

1. Consumer And Business
Values Pyramid
Tamer Ahmed,
Opportunity Creator

2. Consumers equation

4. Discrete Choices Analysis

7. Maslaw’s Pyramid

8. Elements of
Value Pyramid

9. Value is built from elements, Not Monolithic

11. Functional Values

12. Functional Values - Examples

13. Emotional Values

14. Emotional Values - Examples

15. Life Changing

16. Life Changing - Examples

18. B2B has different values

19. B2B Values

20. B2B Values

21. Survey on 8000 USA companies

22. Companies that excel in multiple value elements achieve higher NPS and
Revenue growth

23. Digital Competitors achieve better

24. Digital Competitors achieve better

32. Thank You
Tamer Ahmed
Facebook@ Tamer Ahmed
012-23571059