Consulting Service Brief
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This document outlines the consulting services provided to develop an effective social media strategy. It will include a session to set goals aligned with business objectives. A strategic plan will then be created addressing key items like brand messaging, awareness, competitors, and target audiences. This involves a SWOT analysis and identifying core opportunities/problems. Objectives and tactics will be set to meet measurable goals and maximize brand value across appropriate social media platforms. Tracking will ensure the plan delivers value and return on investment.
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Marketing Communications Proposal PowerPoint Presentation Slides
Marketing Communications Proposal PowerPoint Presentation Slides
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
How to Comprehensively Manage Your Communications Strategy
How to Comprehensively Manage Your Communications Strategy
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy Development
Consulting Service Brief
- 1. CONSULTING SERVICE When social media platforms become silos, they are 100% useless. That’s why we’ll conduct a special social media consulting session to set up social media goals/KPIs that align with your overall business objectives. In order to create a strong social media strategy plan certain items must be addressed. For some of our clients, we’ve already addressed some of the points below in previous projects. For others, we’ll have the opportunity to run through the entire list with you. After taking the steps below, we’ll strategize a social media for you that will substantially increase your brand value and awareness (which clearly is vital to sales when only 45% of Americans trust advertising from companies, while 92% of Americans trust recommendations from family and friends). STRATEGY PLANNING STEPS 1. Identify Main and Secondary Messages 2. Assess Strength of Brand 3. Evaluate Level of Brand Awareness 4. Research Competitors a. Main and Secondary Messages b. Target Audiences c. Strength of Brand d. Level of Brand Awareness e. Social Media Presence 5. Conduct SWOT 6. Identify Target Audiences 7. Provide Situation Analysis Summary 8. Identify Core Opportunity/Core Problem 9. Set Goals To Optimize on the Core Opportunity/Address the Core Problem 10. Set Measurable Objectives to Meet Goals 11. Plan Tactics to Meet Objectives 12. ID Social Media Platforms that Best Execute out the Strategy Plan (steps 1-‐11) 13. Add Tactics and Objectives to the Balanced Scorecard to Closely Track the Value and Return on Your Social Media Strategy Plan