BrRecasting numbers into analogies is a way to make abstract into something people can relate too and feel comfortable with don’t say it weights 2.5 tons – that’s hard to visualize how big – however if you say it weigh 1 ½ semi trucks – ahh…visual image.
Primacy-Recency effect
A person who never made a mistake never tried anything new. Read more at http://www.brainyquote.com/quotes/authors/a/albert_einstein.html#LpGmwacKOV4QhxQd.99 Einstein!
Hazel Miner story – split between the intro and the conclusionEnd where you began – this is also a good example of book ending
What action do you want people to take at the end of your speech? What do you want them to feel or remember?
You can get this information on the TI website.Don’t end like the program Lost and leave your audience Lost