Community Through Capitalism

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The document discusses Stafford Beer's work applying cybernetics principles to management. It proposes developing "personal cybernetic management" by modeling an individual as a system that receives ideas and makes decisions based on feedback from communities like family, friends and coworkers. Diagrams illustrate how an individual or company could view themselves as systems that attract or repel different stimuli based on this social feedback. The document suggests people could publicly trade ownership shares in themselves and have internal management tools to help balance these social relationships.

Community Through
Capitalism
Developing a process of personal cybernetic management.

Compulsively
Collaborative

Personal Systems and
Corporatehood Rules

Business
Aesthetics

Stafford Beer
(1926 - 2002)

Beer was the ﬁrst to
apply cybernetics to
management.
Science of effective
organization.

Cybernetics is the
science of control.

Same principles of
control exist in all
kinds of complicated
systems:

• animals
• computers
• economies

Why does he look like a wizard?

A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A SYSTEM

attract
+

Stimulus
CONTROLLER
SENSOR
-
THE SYSTEM
repel

A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A
PERSONAL DECISION yea yea
+
+

PEOPLE
- yea
YOU
nay +

yea -
Ideas TALK

WITH + nay
YOU -
-
nay
nay

A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A
CORPORATE PERSON WITH A
CYBERNETIC SOCIAL MANAGEMENT
SYSTEM
yea
+

Ideas
SHAREHOLDERS
MIKE MERRILL
-
KMIKEYM
nay

Shareholder Control of
Romantic Relationships?

NO
13%

YES
87%

General Control

MAY

JUNE

JULY

JULY

SEPTEMBER

PERSONAL CYBERNETIC MANAGEMENT

yea
+

Ideas YOUR
COMMUNITY
YOU
-
nay

FOR EVERYONE

400 Shares

263 Shares

50 Shares
38%

33 Shares 62%

109 Shares

306 Shares

Partner 10 YOU
Friend 8

Co -Worker 6 23%

Twitter
Friend 6
77%
Mom 4

Facebook
Friend -3

Internal Tools Become Projects

This graph contains forward-looking
statements. These statements relate to
future events and involve known and
unknown risks and uncertainties that
may cause actual outcomes to be
materially different from those indicated
by any forward-looking statements.

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Community Through Capitalism

1. Community Through Capitalism Developing a process of personal cybernetic management.

2. Publicly Traded Person

4. Feb 10, 2008 Sep 25, 2012 $1.00 $18.00

5. Compulsively Collaborative Personal Systems and Corporatehood Rules Business Aesthetics

8. Stafford Beer (1926 - 2002) Beer was the ﬁrst to apply cybernetics to management. Science of effective organization.

9. Cybernetics is the science of control. Same principles of control exist in all kinds of complicated systems: • animals • computers • economies Why does he look like a wizard?

10.

11. A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A SYSTEM attract + Stimulus CONTROLLER SENSOR - THE SYSTEM repel

12. A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A PERSONAL DECISION yea yea + + PEOPLE - yea YOU nay + yea - Ideas TALK WITH + nay YOU - - nay nay

13. A RIDICULOUSLY SIMPLIFIED FIGURE OF THE CONTROL FUNCTION OF A CORPORATE PERSON WITH A CYBERNETIC SOCIAL MANAGEMENT SYSTEM yea + Ideas SHAREHOLDERS MIKE MERRILL - KMIKEYM nay

14. Shareholder Control of Romantic Relationships? NO 13% YES 87%

15.

16.

17.

18.

19.

20.

21.

22. General Control MAY JUNE JULY JULY SEPTEMBER

23. Tighter Feedback Loops

24.

25. PERSONAL CYBERNETIC MANAGEMENT yea + Ideas YOUR COMMUNITY YOU - nay FOR EVERYONE

26. 400 Shares 263 Shares 50 Shares 38% 33 Shares 62% 109 Shares 306 Shares

27. Partner 10 YOU Friend 8 Co -Worker 6 23% Twitter Friend 6 77% Mom 4 Facebook Friend -3

28. Internal Tools Become Projects This graph contains forward-looking statements. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by any forward-looking statements.

Community Through Capitalism

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