Sometimes when we have a glimpse at various magazines, news articles, blogs we see a plethora of findings, reports and everybody we halt to press the quote as India is turning into a commercial hub. Now it is obvious that we often think of it differently as to what is the hype towards the brand frames as India Inc. We are often clueless and think about its tangibility. Is commercialization really happening? In long term perspective, commercialization has comprised a process that began long before 1800 A.D. and accelerated thereafter to shift the balance and conduct of exchange relationships everywhere in India. Two commodities, land and labor indicates most clearly how these attributes defines India. This issue sums up all the aspects related with commercialization in India.

2. NOTE FROM EDITORS
COMMERCIAL INDIA
We feel priviledged to present the December edition of the official CBS magazine, CONNAISSANCE
the emerging stand of „Commercial India‟.
Sometimes when we have a glimpse at various magazines, news articles, blogs we see a plethora of find-
ings, reports and everybody we halt to press the quote as India is turning into a commercial hub. Now it
is obvious that we often think of it differently as to what is the hype towards the brand frames as India
Inc. We are often clueless and think about its tangibility. Is commercialization really happening?
To study it, we can imagine a spectrum of Social selling, on one end of which, there is no commerce, as
for example, in transactions between a nursing mother and her newborn child, as on the other end of
which, markets organize all transactions, as on a stock exchange. We can also imagine this spectrum
spatially, as being composed of places, like isolated villages with little commerce, as other like cities and
suburbs. Overtime commercialization increases the proportion of market transactions in social life and
social space.
Commerce is basically marketization of exchanges, the trading of things with intermediary media called
money. Moving up the scale a bit, implicates culture as well as economic life. Creating markets requires
making rules to govern the possession, or ownership, of items, held as property and exchanged as mon-
ey. Commercial motivators must also agree about procedures for measuring exchange values. Such
shared understanding about the conduct of commerce comprise its cultural content, and we can use
“commercialism” to denote any combination of ideas, symbols, values, rules and institutions that form
the cultural basis of market exchange.
In long term perspective, commercialization has comprised a process that began long before 1800 A.D.
and accelerated thereafter to shift the balance and conduct of exchange relationships everywhere in In-
dia. Two commodities, land and labor indicates most clearly how these attributes defines India.
Capitalism as a distinctive formation operating insides India‟s National borders. Land reform laws, labor
laws, consumer rights, product standardization mark the elementary visibility of it.
In this light, it seems that Indian commercialization evolved into Indian capitalism without carving dras-
tic disjunction in the composition of the social structure allowing many elite groups to retain substantial
control over commodity production and exchange. Political disjunctures, which marks the history of
British Imperialism and Indian Independence, also mark this evolution, as Indian commercialization
changed over time in a changing Indian landscape as well as in commercial space that escapes the con-
fines of Indian national territory. It has included enrichment and destitution for families, localites and
regions.

3. Theorists provide various ways to conceptualize social environment that many contradict, accommodate
and encourage commercialization. Historians have used and revised these theoretical approach to study
commercialization in India so we believe commercialization is really happening, it has been an ongoing
process
SARADINDU MONDAL
TRINA GHOSH
(Editors-in-chief)

4. CONTENT
Topic Page.no
1.Domestic News 1-2
2.International News 3-4
3.Business of Sports in India 5-6
4.India:What’s all the hype about 7-8
5.The Business of Indian Cinemas 9-11
6.Building a Smart Clean Future 12
7.Brand, “Market India” 13-14
8.India; Market for Present and Future 15-16
9.Quizzlet 17
10.Picturesque. 18-19
11.Comic Strip 20
12.Horoscope. 21-22

5. NEWS SECTION
Domestic News:
1. India leads global consumer confidence index - Nielsen
India continues to lead the global consumer confidence index in the third quarter of this year, followed
closely by the US and much ahead of China, a global report said today. Nielsen, a global information
and insights provider, in its latest report said in the third quarter of this year, India's consumer confi-
dence score was at 131 followed by the US (119), Philippines (117) and Indonesia (116). The US
showed the biggest quarterly improvement of 18 points, and Taiwan showed the biggest quarterly de-
cline of 12 points from the second quarter. South Korea reported the lowest score of 49, an increase of
four points from the second quarter. India's score remained at 131, while confidence decreased one point
in China (106) and three points in Japan (80).
(The Financial Express)
2. Prime Minister Modi calls on Indians to mobilise idle gold, cut imports
Prime Minister Narendra Modi on Thursday exhorted Indians to put thousands of tonnes of gold stacked
away in households and temples into productive use, launching three programmes aimed at cutting mas-
sive imports of the metal. The government hopes the gold monetization scheme will prompt families to
deposit the metal in banks for interest while the sovereign gold bond programme will cut physical de-
mand, though some experts reckon public response will be limited. India's obsession with gold is ri-
valled only by China, with the metal used widely in wedding gifts to brides, religious donations and as
an investment. The country has amassed about 20,000 tonnes of gold worth over $800 billion in family
lockers and temples. However, industry experts say many prospective depositors will not take the
scheme due to concerns that the tax department could question the source of gold, while others may find
conventional bank deposit rates of about 8% more attractive.
(The Times of India)
3. Gartner says India represents a $7 billion digital commerce
market
"Digital commerce is at a nascent stage in India, and it accounts for
less than 1% of total retail sales in 2015. However, India is one of
the fastest-growing digital commerce markets in Asia/Pacific," said

6. managing vice president at Gartner Gene Alvarez,. "India represents a $7 billion market, growing at
more than 40% every year. Currently B2C commerce leads the market in India, while B2B is limited to
organizations that drive online sales while trying to cut costs in dealing with their partners and distribu-
tors." Mobile commerce is a primary channel for digital commerce in India. Over 40% of digital com-
merce transactions came from a mobile device in 2014, and it is likely to exceed 50% in 2015. Due to
the low Internet penetration in India, the country is leapfrogging the PC, and consumers are using mobile
as the primary channel for online shopping.
(The Times of India)
4. IMF says India to remain the world’s fastest growing economy
The International Monetary Fund (IMF) has marginally lowered its 2015-16 growth forecast for India,
which will still remain the world‟s fastest growing major economy, and expressed optimism about its
future prospects. IMF now expects the Indian economy to grow 7.3% this year, lower than the 7.5% it
projected in July. It expects growth to accelerate to 7.5% the following year. This will cement India‟s
position as the fastest growing major economy, ahead of China, which the IMF expects will grow 6.8%
this year, followed by 6.3% in the next.
(Live Mint)
5. China developers do a realty check, keen to float JVs for big projects
After global private equity and sovereign funds, now
Chinese developers are eyeing investment opportuni-
ties in India's property sector. A team from interna-
tional property consultancy JLL is holding explorato-
ry talks with Indian developers to seek investment
opportunities for their Chinese clients. The Chinese
developers are looking to forge strategic partnership
and enter into joint ventures with Indian builders to
invest in large scale residential projects.
(The Economic Times)

7. International News:
1. Chinese online sales breaks record on Singles Day
China's e-commerce giant Alibaba smashed records today with online sales hitting a new high of USD
1.57 billion within minutes on Singles Day, an online buying fiesta in China akin to America's Cyber
Monday. As of 8:30 am, the figure stood at 44.2 billion yuan (USD 6.9 billion) according to the compa-
ny's Zhejiang HQ. Last year, it took 38 minutes to hit the 10 billion yuan mark and the company is ex-
pected to easily break last year's one-day sales record of 57.1 billion yuan.
(The Economic Times)
2. Volkswagen car sales slump nearly 10% in Britain
Sales of new Volkswagen cars in Britain slumped by
almost 10 per cent in October, in the wake of the pol-
lution cheating scandal. There were 13,970 new reg-
istrations of Volkswagen branded vehicles in Octo-
ber, down 9.84 per cent compared with the same
month in 2014, The Society of Motor Manufacturers
and Traders said in a statement. Sales of Volkswagen
brands combined, comprising also Audi, Bentley,
Porsche, SEAT and Skoda, fell almost six per cent in
October year-on-year.
(The Times of India)
3. Standard Chartered axes 15,000 jobs, announces $5.1 billion capital raise
Asia-focused British bank Standard Chartered said it would axe 15,000 jobs and raise $5.1 billion in
capital after posting a "disappointing" third-quarter loss as it struggles to return to growth. The job losses
are part of a major restructuring that will cost around $3 billion, the bank said.
(The Times of India)

8. 4. Mitsubishi Unveils Jet, Japan’s First in 50 Years
Japan‟s first commercial jet in half a century made its maiden flight this week in a breakthrough for the
country‟s long-held ambition to establish an aircraft industry that can compete with some of the major
players in global aviation. The 100-seat Mitsubishi Regional Jet took off on a one-hour flight from Na-
goya Airport, after three years of delays. Mitsubishi Heavy Industries, which built the World War II-era
Zero fighter, is hoping the $47 million regional jet will help it compete with Embraer of Brazil and the
Canadian company Bombardier, the leaders in a competitive market area. The jet, Japan‟s first commer-
cial passenger aircraft since the 64-seat YS-11 entered service 50 years ago, is scheduled for delivery in
June 2017 to Japan‟s biggest carrier, ANA Holdings. Mitsubishi has ambitions to eventually sell more
than 2,000 aircraft.
(New York Times)
5. BRICS funds find it hard to attract investors on poor returns, weak economic growth
Specialist funds dedicated to the once-vaunted BRICS quartet of emerging markets face a bleak future,
as many investors have pulled out due to years of collective underperformance by the bourses of Brazil,
Russia, India and China. The sharp decline in assets is forcing managers to close BRICS funds or radi-
cally rethink their strategies for the four largest emerging economies. The decline in fortunes has been
underway for some time. Stock markets in China, Russia and Brazil, weighed down by big, inefficient
state-run companies, have fared far worse than smaller emerging markets such as Indonesia and the Phil-
ippines. Economic growth and reform have ground to a halt in Brazil and Russia, while there are doubts
about China's financial stability. Indian stocks have done well this year and last, but only after a period
of poor performance, and the government is struggling to get tax and labour reforms through parliament.
(International Business Times)

9. BUSINESS OF SPORTS IN INDIA
Other than defence, no other activity apart from sports can garner self and national pride. Sports not only
ensures physical fitness and healthy lifestyle among the citizens of a country but it also has a severe so-
cio-economic impact on its citizens. It unites people from diverse backgrounds hence promoting peace
and development.
With the involvement of media and hosting of several international events , sports has created mass
awareness among the people throughout the country. According to a recent data, it is believed that the
average share of educational and recreational activities in the annual household consumption is estimat-
ed to increase from 5% to 9% by 2025.
If we travel along the timeline and look back at the past,
we will find that our country was not only a germinating
ground to a wide variety of sports like chess, karate, judo,
polo ,snooker and many more but several other foreign
sports(in general)and cricket (in particular) were played
and enjoyed by the masses. The first step of converting this
passion for cricket in India into a profit seeking model was
designed by ZEE ENTERTAINMENT ENTERPRISES in
2007 by starting a private league known as Indian Cricket League. It was played in a twenty-twenty for-
mat. This format proved to be successful as busy work schedule for people made it very difficult to
watch a 50 overs game. This format provided sheer entertainment for cricket lovers in just 3 hours, i.e,
the time length of a movie.
Seeing the threat the Board of Control for Cricket in India (BCCI) made arrangements to start its own
tournament in this format known as the Indian Premiere League(IPL) in 2008. Mr Lalit Modi was given
the task of organising this league and it was decided that eight franchisee teams representing eight Indian
cities would be auctioned at the base price of $ 400 million.
With the increase in population, the viewership catchment of these sporting spectacles will keep growing
steadily and I don‟t see it decreasing in the near future. Sponsorship contracts are based on viewership,
so increasing number of viewers means more revenue. Other sources of revenue include stall money,
ticket sale, prize money and media rights.

10. This kind of business model was proved to be extremely successful. Till date after eight seasons most of
the teams are making profits and amount of money that has flowed into this business has increased to a
huge extent. Investors feel much more secure and comfortable about their money right now which itself
defines its success.
Keeping this success in mind IMG Reliance, Star Sports and AIFF decided to penetrate the Indian sports
market with the introduction of ISL (Indian Super League). This was a very difficult task as they had to
break the monopoly of the cricket business that has been doing robust business in India. Considering the
increasing appetite of middleclass people for TV broadcasts of foreign football, the promoters of ISL
paved the way for foreign investment in Indian football market. It is forecasted that this business model
will be much more successful in terms of revenue generation than IPL in the coming years.
Another successful venture of this sports business was initiated by Mahindra groups when they started
the Pro Kabaddi league. This game, Kabbadi was almost on the verge of extinction but with active media
support and awareness, a commercially viable sporting entity was created which paved the way for fur-
ther corporate investments.
Thus we can conclude that in this era where world economy is stagnant and not growing at a rapid pace,
this sports business model seems to be extremely successful in providing value to the audience and in
generation of revenue. According to research done by KPMG, the global sports industry is estimated to
be worth around $600 billion. Gestation period in sports sector may be long, but with the involvement of
government and private sector, this industry is bound to flourish.
Sutanu Palodhi
(PGDM 2015 – 2017)

11. INDIA: WHAT’S ALL THE HYPE ABOUT?
From the ramparts of Red Fort, Prime Minister Modi had announced on the eve of Independence Day –
„Come make in India, “Come manufacture in India”. Sell in any country of the world, but manufacture
here‟.
Forty days later, on 25th
September 2014, at Vigyan Bhavan, New Delhi, Prime Minister Modi an-
nounced the launch of India‟s most ambitious plan – “Make in India”, to boost manufacturing in the
country, in the presence of business stalwarts like Mr. Mukesh Ambani, Mr. Cyrus Mistry, Mr. Kumar
Mangalam Birla, Mr. Azim Premji and many more.
The core aim of the MAKE IN INDIA proposition is to con-
vert the country into a global manufacturing hub. This im-
plies that India is aiming to be a more export oriented econo-
my, where we produce more to sell more. Now that China‟s
labour cost is on the rise, there is a look out for a more eco-
nomical and cost feasible destination. The Modi govern-
ment‟s endeavour is to make India the next best amicable
business destination.
Currently China is facing a somewhat stagnation in their economy. The Oil and Gas index has hit a sev-
en years low, the value of Yuan is depreciating and more than $5 trillion has been wiped out from the
Chinese economy. This has resulted in apprehensions among investors to invest further and bigger in
China.
Now the question arises what are the advantages that India has over China‟s economy.RBI governor Mr
Raghuram Rajan has assured that the Indian economy is stable due to availability of $3 billion in foreign
reserve. Hence India is poised to step up and realize its potential as a leading global market.
In order to communicate this proposition to the world, Mr. Modi has taken it upon himself to personally
visit business partners overseas and project India as the most potential market to invest in. His strive
proved to be successful with India surpassing U.S and China to emerge as a favourable foreign invest-
ment destination. Hence INDIA is the buzz word in the global business scenario at present.

12. The approach is not just to applaud foreign investments but budding Indian entrepreneurs have access to
a robust business arena to function in. According to a recent data, India has more than 50% of its popula-
tion below the age of 25 and more than 65% below the age of 35.This implies that the nation has a rich
resource of youth. In fact India is now the biggest market for start-up business thanks to more and more
young entrepreneurs who are pursuing self-initiated business. Lot of investors, home and abroad are in-
vesting in such enterprises, again projecting India as a lucrative market.
The entire vision of making India a future “manufacturing hub” is driven by a strong need to modernise
and digitalise India. This includes easy internet access, construction of highways, designing smart cities
and overall progression of infrastructure in India.
To the expression, “look east”, the Modi regime has emphasized on adding “link west” which gives the
Indian vision a holistic outlook. Only time will tell whether it‟s all „hype‟ or „height‟ that the nation will
attain.
Shonali Das & Avichal Kumar Singh
(PGDM 2015 – 2017)

13. THE BUSINESS OF INDIAN CINEMA
India, the largest producer of films in the world and the earliest film industry in the world which origi-
nated around about 103 years ago is still going smoothly making its way through many hurdles. The
very famous name “Bollywood” is just the sobriquet for the Hindi language film industry, based
in Mumbai, India. In 1913 the first Indian feature film was released and it was 3700 feet long with the
name “Raja Harishchandra “ made by Dadasaheb Phalke.
Now India is one of the largest film producers and one of the largest centres of film production in the
world, more formally referred to as Hindi cinema.It is known, that films are mainly created for enter-
tainment, refreshment, sometimes to influence, to encourage or To reveal the achievements. But there is
a vast side of it, it is the business, the revenue, the profit, the realization and the employment.
“Even in India the Hindi Film Industry might be the best known but there are movies
made in other regional languages in India, be it Tamil or Bengali. Those experiences too are differ-
ent from the ones in Bombay.”
- Aishwarya Rai Bachchan
It is already proved that India makes more movies than any other country, 1,500 to 2,000 annually. And
its people are famously fanatical about those movies and their movie stars. By almost any measure, India
should be the world‟s highest grossing territory in theatrical revenue.So why does India‟s movie industry
gross only $2 billion per year at the box office?
There are some reasons such as, With just 1 screen per 96,300 residents, it is the world‟s most under-
screened major territory. Moreover, Unlike North America, China, and most major territories, where the
vast majority of films are distributed in a single language, India makes and distributes films in more than
20 different languages. The regionalization, and linguistic politicization, of the country‟s movie business
saps its overall strength.
Though business for Indian films is at risk. It‟s true that India‟s population is mostly poor, but that
doesn‟t fully explain why its movie ticket prices are among the lowest in the world. It has a middle class
of between 50 million to 100 million people who can comfortably afford to pay much more than the av-
erage ticket price of 150 to 250 rupees. people according to a study prepared by PricewaterhouseCoop-
ers. According to the analysts the film industry contributed $1.5 billion to the Indian economy, which
includes the $67 million contribution of the American and international film industry.
Government regulations keep prices in some regions artificially low; in Tamil Nadu, prices have been
fixed at a maximum of 120 rupees for years, making film production and exhibition there a risky propos-

14. The total gross output, which includes total revenue from various streams such as theatrical home video,
etc of the US and foreign film industry in India is estimated at $180 million.
So, what about the employment? The economical contribution to the nation?
Well, there are new faces coming up in the industry almost every day. As per the research, In the year
2008-09 the Indian film Industry contributed $6.2 billion to India's GDP while employing 1.8 million.
The revenues of the Indian film industry were over $9.7 billion in 2012 and the report predicts that it is
expected to grow more within the next five years, reaching a size of over $18 billion by 2017.
Where there is a business there has to has some competitors, so the top 5 companies who are generating
more revenues as compared to others are:
 Sony Pictures
 Zee Televisons
 Pritish Nandy Communications
 Cinevistas
Sahara One Media and Entertainment Ltd
But Indian films has got a huge amount of viewers,
fans and supporter even outside of India as well. 0n
7th
july,2015 a report came out where it was seen that
Indian movies are very popular in Uzbekistan. Our
Prime Minister Modi said, “Indian movies, language and music are very popular in Uzbekistan. In 2012,
Uzbek radio completed 50 years of Hindi broadcasting,"
Moreover, one of America's top TV stations has exclaimed: "Goodbye Hollywood, Hello Bollywood!"
Bollywood, as Bombay Dreams shows, is breaking not just on the screen but on stage on London's West
End, said NTV.
In this year (2015) the most profitable films so far are “BAJRANGI BHAIJAAN” (626 crore, hindi) and
then “BAHUBALI: THE BEGINNING” (600 crore, Tamil and telgu).

15. Taken together, these factors constrict India‟s movie industry. Some factors can be addressed and re-
moved, to free India‟s cinema business to perform at the level it deserves. But the industry is growing
with many positive developments like the accordance of the 'industry' status to the film industry, satellite
channel penetration, the retail boom in the channels for music sales (Music World & Planet M), the use
of digital technology in all spheres of entertainment and the growth of multiplexes have contributed to
the growth of this sector. According to FICCI-KMG 2011 over the next 5 years, business for the Indian
Film industry is projected to grow at the CAGR of 9% and reach the industry will increase its size of Rs
137 billion by 2016.
Pooja Banerjee
PGDM(2015-2017)

16. BULIDING A SMART CLEAN FUTURE
Recently the government had increased the service tax by 0.5% i.e. to 14.5%, stating that the additional
increased amount would be levied to fund Swatch Bharat a movement that gained immense fame and
popularity. Our Prime Minister Mr.Narendra Modi appealed to the citizens to maintain proper hygiene
and keep the surroundings clean. In order to make his vision of a „Clean India‟ gain momentum, he
tagged nine celebrities and politicians to take part in the campaign and urged them to tag others in turn.
Thereby, exhorting each individual to spread the message of a clean India to hundreds of individuals in
turn.
Prime Minister Narendra Modi in one of his speech had said „The pursuit of cleanliness can be an eco-
nomic activity, contributing to GDP growth, reduction in health care cost and a source of employment‟.
The data given below shows the report by Indian Express, grading the cities with population over 1Lakh
on two major indicators – efforts to end open defication and solid waste management practices.
Nabyendu Baidya & Akshay Surana
(PGDM 2015-2017)

17. BRAND, “MARKET INDIA”
Ever since independence, India has endeavoured to achieve the pinnacle of success in all its sectors and
triumphed in rising as a secular, democratic, religious, sovereign and socialist nation. The country while
deeply rooted in its history, culture and values is nonetheless as progressive and developed as many oth-
er developing countries when compared on the global platform. In spite of the downward pull of the In-
dian economy due to corruption, poverty and illiteracy, the growth of the nation as a whole is indomita-
ble.
The economic growth of India was measured at 7 percent
in the recent years surpassing the growth of major econo-
mies of the world. There are multiple reasons that pro-
pelled the economy to an extent where the market of India
has become lucrative to not only the domestic players but
has also created a brand image on an international level.
However, India should aim for sustainable growth where
the needs of the future generations are also taken care of.
Ever since the 2014 elections, the aim of the new government has been to project India as a global brand.
We have witnessed our honourable Prime Minister Mr Narendra Modi travelling across different coun-
tries and propagating the achievements as well as magnifying the potentials of Indian economy. With the
Make in India and Digital India, both exclusive campaigns adopted the country have become beneficial
for foreign investors. The initiatives put forward to make India a manufacturing hub would inadvertently
generate employment and growth of a nation as a whole. The strategy is to eliminate redundant regula-
tions and bureaucratic processes, upgrade infrastructure and open up new sectors for Foreign Direct In-
vestment. The gross domestic product of India aims to increase to around 10% in the next ten years. The
economy offers exposure to a wide range of opportunities from consumer goods and pharmaceuticals to
infrastructure, energy and agriculture. Being one of the youngest countries in the world where 1 in every
3 Indian belong to the age group of 14 to 35 years, India is poised to dominate the world in the coming
years. India‟s domestic consumption is also very high and is predicted to grow further as more people
are entering the work force along. With the rise of the middle class, India is less vulnerable to external
shocks and pressures than other emerging markets are threatened by. Having a robust and well regulated
financial sector that is resilient and transparent, India was saved by the economic crisis that shook major
economies of the world. India‟s banking sector is also strong along with high levels of competition

18. among various banks and sturdy corporate governance.
All in all, the country is well on its way to becoming a lucrative destination for foreign investors because
of stable economic growth and strong and effective governance under the Modi regime. The efforts un-
dertaken by his government cannot go unnoticed as it is trying to elevate India to a position where it can
compete with already established yet declining economies like that of the US and China. The structural
changes being brought about through the then LPG policies and now with Make in India approach and
Digital India, the country‟s rise to becoming a world power cannot come to a stand-still.
Neha Rungta
PGDM (2015-2017)

19. INDIA: MARKET FOR PRESENT AND
FUTURE
India is set to emerge as the world‟s fastest growing, major economy, ahead of China, as per recent re-
ports by the World Bank. India‟s economy has witnessed a significant growth in recent times, growing
by about 7.3 % in 2015 as compared to 6.9% in 2014. The economic sectors which witnessed significant
growth were „financing, insurance, real estate and business services‟ at 11.5% and „trade, hotels,
transport, communication services‟ at 10.7%.
The focus of the Indian government, currently, is to market India as a lucrative destination for business-
es. With $31 Bn of foreign capital inflow, India has surpassed China and USA to take the pole position
in attracting the largest FDI in the first half of 2015 (report by Financial Times).
The government has initiated a number of measures, improved the investment climate and the ease of
doing business. Currently, India is a $ 8 trillion market but Prime Minister Narendra Modi has set a vi-
sion of progressing into a $ 20 trillion market.
The initiatives taken by the Modi regime to embark on this mission are:-
 Creation of „smart cities‟
 Digitalisation of India
 Building brand value of the country
 Improving foreign relations
 Encouraging entrepreneurship and small scale industries „Make in India‟ initiative
 Cleaner and greener India through „Swachh Bharat‟ initiative

20. The focus is on promoting the manufacturing sector so that the economy is export intensive and not im-
port intensive. The current export – import scenario of the country is illustrated below (source – The
Guardian)
According to a recent report by the World Bank, the rating of India for ease of doing business has gone
up by 12 places. We can hence see a clear and favourable shift in India‟s image as a country that is will-
ing to lead an overall global economic boom.
Shampa Shaw
PGDM(2015-2017)

21. PICTURESQUE
Identify these Famous Brands
1.LouisVuitton.2.Rolex.3.Pringles.4.RedBull5.Heineken6.Alienware.
1.________________________________ 2._____________________________
3._____________________________ 4._____________________________
5._____________________________
6.______________________________

22. Identify these Eminent Personality’s
A.LaxmiMittal.B.AnandMahindra.C.SachinBansal.D.AzmiPremji.E..SunilMittal.F.Raghu
RamRajan
A.______________________________ B.________________________________
C._________________________________ D.________________________________
E.______________________________ F.________________________________

23. QUIZZLET
Q1. Who has been signed by TATA Motors as the first brand ambassador in its 70 years
history ?
Q2. Which brand of Indian snacks has been banned by US food regulator FDA ?
Q3. Which station has become the country‟s first visually challenged friendly station ?
Q4. Name the Indian boxer who has attained No.2 spot in World Rankings.
Q5. Who has topped the lists od World Bank‟s 2016 rankings of Ease of Doing
Business ?
Q6. Name the China‟s first Lunar Rover which has set records for the longest stay on
Moon.
Q7. When is World Development Information Day observed ?
Q8. As per the report by London and Partners, what rank has been given to India in terms
of the contribution by the students studying here to the economy ?
Q9. Which FM channel has launched India‟s first airport radio in Delhi ?
1.MESSI2.HALDIRAM‟s3.MYSORE4.SHIVATHAPA5.SINGAPORE6.YUTU7.OCTOBER248.THIRD
9.RADIOMIRCHI

24. COMIC STRIP

25. ARIES(March.20-Aprl.18)
Arians, rejoice as career-wise the year 2015 is going
to be a wonderful year! Showcase your ability to
handle complicated situations and to perform under
pressure. Ample opportunities will come your way
but you need to pick the ideal one so that you can
successfully deliver.
TAURUS(April.19-May.19)
Freshers shall likely get interesting career opportu-
nities this year. But be prepared to face new chal-
lenges and give your best performance at every lev-
el. Individuals who are already employed and are
actively looking out for a job change may also like-
ly witness more opportunities coming their way.
GEMINI(May.20-June.20)
Get ready to deal with monotony at work as the first
quarter is a going to be slow, boring and unfavoura-
ble to introduce any kind of change on the career
front! Moreover, in your particular field you may
not come across good opportunities during this
phase. Second half of 2015 seems favourable for
changes that you have been looking forward to.
CANCER(June.21-July.21)
During the year's 1st quarter, professionals can an-
ticipate for job switch over, as the period is quite
opportune for introducing any type of change at the
career front. In case you stick with your current job
profile and employment, even then you shall wit-
ness substantial increase in your income.
Some obstacles may come along, but you shall be
able to come out through those situations unscathed.
LEO(July.22-Aug.21)
Freshers need to stay strong as they will face many
obstacles when looking for jobs. You will get a se-
cond chance when Jupiter changes its Sign to enter
Virgo from 12th August onwards. Be pro-active in
your job search from June onwards.
VIRGO(Aug.22-Sep.21)
The chances of getting another job opportunity this
year are slim for you. So if you‟re looking for a
change, you will have to wait till the stars become
more favourable. If you do get a better offer, you
should grab it. Before you switch jobs, make sure it
will serve your long-term interests.
HOROSCOPE

26. LIBRA(Sep.22-Oct.22)
In the beginning of the year, you will be full of en-
ergy and optimism. This enthusiasm will impress
your seniors and they may entrust you with addi-
tional responsibilities. If you are looking to switch
jobs, the year ahead is favourable. In short, you
will have a satisfactory year on the career front.
SCORPIO(Oct.23-Nov.20)
The year ahead shall be very challenging for you
on the professional front. Regardless of the work
pressure you may have, you shall have to stay cool
and calm because if you lose your temper, it will
not only spoil the atmosphere but will also adverse-
ly affect your own productivity. Some respite will
come only after September.
SAGITTARIUS( N o v . 2 1 -
Dec.20)
This year shall be really very tough for profession-
als, since you shall have to take up new challenges,
be on par with your colleagues, and also try your
best to surpass all other peers in your workplace.
Hence you should update yourself with all the lat-
est happenings related to your indus-
try. Subsequently, you shall remain encouraged.
CAPRICORN(Dec.21-Jan.19)
Disharmonious relations with your immediate su-
perior shall lead to constant discontentment at your
workplace. As a result, you may remain unhappy
throughout the year. You may feel like changing
your job, however do not get lured by a better pay-
ing job. Moreover, peers may not be sympathetic.
Besides, freshers may not get a good job opportuni-
ty.
AQUARIUS(Jan.20-Feb18)
Notwithstanding an Aquarian‟s natural ability to
succeed, they need to brace themselves for difficult
times lying ahead. Those waiting for an opportuni-
ty to travel abroad will see their wishes come true.
The last quarter of 2015 may not be favourable for
the ones who are already employed. Favourable
opportunities will come your way that will help
showcase your talent and abilities.
PISCES(Feb.19-March.19)
The year 2015 spells testing times for profession-
als. As a working professional, you will have to
work harder to prove your worth this year. You
will experience a lot of work pressure plus an add-
ed burden to stay updated with the latest technolog-
ical advancements. Freshers too, will find it diffi-
cult to find a suitable job. And when they do land a
job, it will be difficult for them to get settled in the
new office environment.