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4     GOING GREEN | Sunday, March 28, 2010                             commercialappeal.com




                                                   Stan Carroll/The Commercial Appeal files
    Janet Boscarino, founder of Clean Memphis.



    Cleaning and greening
    By Suzanne Thompson                 Clean       who is one of the organization’s
    Special to Going Green
                                      Memphis       four board members. As far as
                                                    the staff, Boscarino is it. She
       From tree planting events        brings      handles everything at Clean
    to coordinating community         volunteers    Memphis, which she calls a
    cleanup projects, Janet            together     community organizing, grass-
    Boscarino, director of Clean                    roots facilitator.
    Memphis, is ready to get the                       “The main goal is to engage
    ball rolling.                            citizens, businesses, churches and
       Boscarino co-founded Clean            schools to take a larger role in
    Memphis, a nonprofit organization, in    cleaning and greening their
    August 2008, along with Mark Lovell,     environments,” she said.
The Commercial Appeal                          Sunday, March 28, 2010 | GOING GREEN   5

          “You may not be able to reduce crime or bring jobs to the
           city, but whether you are 5 or 65, you can help clean up
                           in your neighborhood.”
                               JANET BOSCARINO
                               founder of Clean Memphis


   To accomplish this,       not only from a litter            Cargill, Coca-Cola
Clean Memphis divided        standpoint, but because        Bottling Co.,
the city into 31 zones,      it’s an issue                  ClearChannel Outdoor,
with additional zones        environmentally.”              ParkIt Here and PepsiCo
outside the city limits.        Clean Memphis, along        are among the corporate
   “The idea was to create   with its corporate and         partners.
this cohesive group of       community partners,               Larry Krebs, manager
businesses, churches,        holds environmental fairs      of corporate responsibility
schools and                  and cleanups periodically.     and sustainability for
neighborhoods to do at          Some of the community       Coca-Cola, said it was a
least quarterly cleanup      partners include Memphis       Wolf River cleanup
events, work on recycling,   City Beautiful, The Wolf       project that first drew his
just anything and            River Conservancy and          interest in sponsoring
everything to improve        the Storm Water Division       Clean Memphis.
their communities,”          of Memphis Light, Gas             “Water being such an
Boscarino said.              and Water Division.            integral part of our
   The “greening up,”
refers not only to
beautification projects
such as tree planting but
also to educating
community members
about storm water issues,
raising awareness about
recycling and helping
schools start recycling
programs.
   “All the trash and
leaves and debris that go
into storm water drains
go into creeks and
streams, and end up in
the Wolf River,”             Boscarino said Clean Memphis organizes a
Boscarino said. “That’s      community cleanup somewhere in the Memphis
an issue in and of itself,   area on most Saturdays.
6      GOING GREEN | Sunday, March 28, 2010                           commercialappeal.com

      Memphis
 Grizzlies star
     O.J. Mayo
  hoists a bag
of leaves onto
a truck during
  a Downtown
       cleanup
 sponsored by
          Clean
 Memphis and
  the Grizzlies
 Academy last
    November.
      Brad Luttrell/
    The Commercial
        Appeal files


product, that’s a huge focus of ours, just as      “We keep up with volunteer service
a company in general. Water conservancy         hours, so a lot of kids who are involved
and anything related to that is something       in clubs need those,” Boscarino said.
that we are very interested in,” he said.          Clean Memphis works with college
   In the six months since Coca-Cola            students, too. One of the zones, known
started partnering with Clean Memphis,          as the LOC Collaborative, is in the
it has sponsored five or six events,            LeMoyne-Owen College area and its
Krebs said, which equates to about 400          members meet monthly to discuss
volunteer hours of work.                        concerns including litter, code issues
   Clean Memphis works with students,           and crime. Clean Memphis helps them
to try to get them involved in cleanup          organize ongoing cleanup events.
projects organized around their schools            Boscarino said it’s important to Clean
and to promote good stewardship.                Memphis that the groups remain organic
   The group has worked with about 15           — made up of people who live or work
Memphis City Schools, including                 in the communities in which the groups
Central and Frayser high schools and            operate.
Cypress Middle School.                             “It means more to them and will be
   To mark this year’s Earth Day                more sustainable that way,” she said.
observance, environmental fairs will be         “We help neighborhoods come together,
held at two middle schools — at Airways         but we don’t want to run the show for
Middle on April 21 and at Cypress               them. We want to help them, guide
Middle on April 22.                             them, get them organized, expand their
   Clean Memphis also helps coordinate          volunteer base, educate them, but at the
volunteer cleanups with students from           end of the day, we want them to be able
private schools.                                to do what needs to be done.”

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Commercial Appeal 3.28.10

  • 1. 4 GOING GREEN | Sunday, March 28, 2010 commercialappeal.com Stan Carroll/The Commercial Appeal files Janet Boscarino, founder of Clean Memphis. Cleaning and greening By Suzanne Thompson Clean who is one of the organization’s Special to Going Green Memphis four board members. As far as the staff, Boscarino is it. She From tree planting events brings handles everything at Clean to coordinating community volunteers Memphis, which she calls a cleanup projects, Janet together community organizing, grass- Boscarino, director of Clean roots facilitator. Memphis, is ready to get the “The main goal is to engage ball rolling. citizens, businesses, churches and Boscarino co-founded Clean schools to take a larger role in Memphis, a nonprofit organization, in cleaning and greening their August 2008, along with Mark Lovell, environments,” she said.
  • 2. The Commercial Appeal Sunday, March 28, 2010 | GOING GREEN 5 “You may not be able to reduce crime or bring jobs to the city, but whether you are 5 or 65, you can help clean up in your neighborhood.” JANET BOSCARINO founder of Clean Memphis To accomplish this, not only from a litter Cargill, Coca-Cola Clean Memphis divided standpoint, but because Bottling Co., the city into 31 zones, it’s an issue ClearChannel Outdoor, with additional zones environmentally.” ParkIt Here and PepsiCo outside the city limits. Clean Memphis, along are among the corporate “The idea was to create with its corporate and partners. this cohesive group of community partners, Larry Krebs, manager businesses, churches, holds environmental fairs of corporate responsibility schools and and cleanups periodically. and sustainability for neighborhoods to do at Some of the community Coca-Cola, said it was a least quarterly cleanup partners include Memphis Wolf River cleanup events, work on recycling, City Beautiful, The Wolf project that first drew his just anything and River Conservancy and interest in sponsoring everything to improve the Storm Water Division Clean Memphis. their communities,” of Memphis Light, Gas “Water being such an Boscarino said. and Water Division. integral part of our The “greening up,” refers not only to beautification projects such as tree planting but also to educating community members about storm water issues, raising awareness about recycling and helping schools start recycling programs. “All the trash and leaves and debris that go into storm water drains go into creeks and streams, and end up in the Wolf River,” Boscarino said Clean Memphis organizes a Boscarino said. “That’s community cleanup somewhere in the Memphis an issue in and of itself, area on most Saturdays.
  • 3. 6 GOING GREEN | Sunday, March 28, 2010 commercialappeal.com Memphis Grizzlies star O.J. Mayo hoists a bag of leaves onto a truck during a Downtown cleanup sponsored by Clean Memphis and the Grizzlies Academy last November. Brad Luttrell/ The Commercial Appeal files product, that’s a huge focus of ours, just as “We keep up with volunteer service a company in general. Water conservancy hours, so a lot of kids who are involved and anything related to that is something in clubs need those,” Boscarino said. that we are very interested in,” he said. Clean Memphis works with college In the six months since Coca-Cola students, too. One of the zones, known started partnering with Clean Memphis, as the LOC Collaborative, is in the it has sponsored five or six events, LeMoyne-Owen College area and its Krebs said, which equates to about 400 members meet monthly to discuss volunteer hours of work. concerns including litter, code issues Clean Memphis works with students, and crime. Clean Memphis helps them to try to get them involved in cleanup organize ongoing cleanup events. projects organized around their schools Boscarino said it’s important to Clean and to promote good stewardship. Memphis that the groups remain organic The group has worked with about 15 — made up of people who live or work Memphis City Schools, including in the communities in which the groups Central and Frayser high schools and operate. Cypress Middle School. “It means more to them and will be To mark this year’s Earth Day more sustainable that way,” she said. observance, environmental fairs will be “We help neighborhoods come together, held at two middle schools — at Airways but we don’t want to run the show for Middle on April 21 and at Cypress them. We want to help them, guide Middle on April 22. them, get them organized, expand their Clean Memphis also helps coordinate volunteer base, educate them, but at the volunteer cleanups with students from end of the day, we want them to be able private schools. to do what needs to be done.”