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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
WHAT IS
LIFE?
#comunicacorewww.comunicacore.it
#CONTENT
CONTENUTO VALIDO PER UN BLOG
#BLOGGING
COME
CREARE
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#comunicacorewww.comunicacore.it
#SEO
CONTENUTI IN OTTICA #SEO
È IMPORTANTE
PERCHÉ
CREARE
#comunicacorewww.comunicacore.it
#VALORE
SC OPR IR EMO C H E QU ESTA È LA PAR OLA
MAGICA DEL NOSTRO LAVORO E DEL NOSTRO
IMPEGN O
LA CHIAVE DI TUTTO
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DI CHE COSA PARLEREMO
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1 GOOGLE, UN ALIENO O IL GRANDE FRATELLO?
2 CONTENT IS KING
3 BLOGGING BASATO SULLE KEYWORD
{ }1GOOGLE
ALIENO O GRANDE FRATELLO?
#comunicacorewww.comunicacore.it
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#comunicacorewww.comunicacore.it
Valerij Brumel’
Dick Fosbury
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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
PANDA 23 FEBBRAIO 2011
FIDUCIA
RILEVANZA
AUTOREVOLEZZA
ETÀ
CONTENUTO
RELEVANCY
AUTHORITY AGE CONTENT
#comunicacorewww.comunicacore.it
{ }Cosa fare o NON FARE
Per KW DRIVEN BLOGGING
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#comunicacorewww.comunicacore.it
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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
Ma… torniamo a bomba 
PANDA va a
toccare il
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PENALIZZA
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INTRODUCE
CONCETTI DI:
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#comunicacorewww.comunicacore.it
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#comunicacorewww.comunicacore.it
Il nostro contenuto darà un
quando sarà BEN RICERCATO, BEN SCRITTO
e SENZA ERRORI.
#WELLRESEARCHED
#WELLWRITTEN
#ERRORFREE
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Il nostro contenuto
deve NON SOLO rispondere
ad un BISOGNO o a una
DOMANDA, ma lo deve fare
nel miglior modo possibile!
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A PROPOSITO:
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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
PENGUIN
{ }GOOGLE dichiara GUERRA
Al BLACK HAT #SEO!!!
#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
vs.
PENGUIN va a
toccare solo il
#comunicacorewww.comunicacore.it
PENALIZZA
#comunicacorewww.comunicacore.it
E ANCHE
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E ANCHE
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PENALIZZA
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#comunicacorewww.comunicacore.it
SANDBOX
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NO MAN’S LAND
#SEO
Occhio ai
ciarlatani
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La #SEO
Ha bisogno di
tempo
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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
HUMMINGBIRD30 AGOSTO 2013
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HUMMINGBIRD
=
COLIBRÌ
HUMMINGBIRD
è Bastard Inside
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INTRODUCE
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OPERA
#comunicacorewww.comunicacore.it
È IL
CAPOLAVORO DI
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Alcuni esempi:
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SI INTERFACCIA A
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PUNTO CENTRALE
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#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
MOBILEGEDDON24 APRILE 2015
MOBILEGEDDON
colpisce il
#comunicacorewww.comunicacore.it
INTRODUCE
#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
#comunicacorewww.comunicacore.it
{ }CONTENT IS KING
Brainstorming the KW2
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#comunicacorewww.comunicacore.it
CHE COSA SONO
LE KW?
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#comunicacorewww.comunicacore.it
Procuriamoci un buon
dizionario
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E dei buoni
Google Keyword Planner (gratis)
Google Trends (gratis)
Google Search Console (ex Google Webmaster Tools) (gratis)
Wordstream
Ubersuggest
Keyword Tool Dominator
Keyword.io
Keywordtool
Keyword Eye
SEO Book (gratis) *****
Hit Tails (molto buono per i bloggers) *****
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LE KW… #WTF?
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LE SINGLE WORD
KW
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IL LORO RANK
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LONG TAIL KW
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(fonte: moz.com)
#comunicacorewww.comunicacore.it
PERCHE’ LE
LONG TAIL KW
SEARCHES SONO
IMPORTANTI?
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{ }3KW DRIVEN BLOGGING
Creare contenuti di VALORE!
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GRAZIE
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Fabrizio Gabrielli
Co-founder – fabrizio@comunicacore.it
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BONUS
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