The document describes Clotaire Rapaille's method for conducting market research. It involves gathering 20 participants in an empty room with chairs and pillows. Participants first discuss the topic for an hour then take a break. Next, pretending to be a 5-year-old alien, the facilitator has participants explain the topic for another hour. In the third hour, participants lie on the floor with dim lights and music, writing their earliest memories of the topic after relaxing. The facilitator then analyzes the third hour data for common messages, grammar, and structures to understand participants' unconscious feelings about the topic.