The ppt represents concept behind usage of colours and its meaning in advertisements.

1. By: Neha Shetty (34)
Manisha Tripathi(29)

2. The advertising world revolves around the principle of
attraction. Whatever the product, in the end, the
advertisement should attract the consumer.
 It’s essential to use colours to project an image of the
product.
Colours used in ads help in depicting a certain mood.
Colours help in providing personality to a product.

3.  Purple is the luxury color. It is also
royal, mysterious, alluring and an
uncommon colour in nature.
 High quality in its elegance, it’s often
used to attract women, who find the
color irresistible.
 Because of its costly appearance, it can
affect perception of bargain hunters,
while at the same time giving quality to
cheaper products.
 As a result, purple is overall a regal
mark of the feminine; with teenage girls

4.  Here, the colour purple depicts luxury as well as
seduction.
Purple also gives a feminine approach to the ad.
Also as the Lux Magical Spell Body wash has
ingredients like orchids which are purple in colour, the ad
uses purple to show that.
/www.youtube.com/watch?feature=player_detailpage&v
=g9Ym_K6WkUs (To be referred)

5. Here, Purple colour in the
ad gives an alluring and
desirable quality.
This Ad targets women who
desire long and straight hair.
/www.youtube.com/watch?f
eature=player_detailpage&v=
W0K2R7r3wdo