User Experience and Information Architecture portfolio for Colin Eagan, VCU Brandcenter. May 2010.

1. colin eagan // experience design
user experience / iNFORMATION ARCHITECTURE / digital strategy
PORTFOLIO
TWITTER @COLINEAGS
ONLINE www.colineagan.com
LINKEDIN linkedin.com/in/colineagan
Thanks for stopping by.
I hope you enjoy my work.

2. MEET colin eagan
THANKS FOR STOPPING BY. I’m a Master’s Candidate at VCU Brandcenter specializing
in User Experience Design and Information Architecture. I’ve always loved designing complex
systems. Instead of drawing pictures as a child, I made my own board games. As an Experience
Designer, it is my job to take complex information and make it approachable. My background
combines Big4 Consulting and Digital Agency experience. I enjoy working with clients to solve
business problems and belive that a smart creativite approach can meet virtually any challenge.
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3. CASE STUDY #1: RADAR APPLICATION
PROJECT: RADAR Speeding Application
CATEGORY: Conceptual Work: Telematics
BIG IDEA: Never get another speeding ticket
PLATFORMS: In-Car Telematics, Mobile Device
DESCRIPTION: RADAR works on a car dashboard system to deter-
mine the likelyhood of getting a speeding ticket in any given loca-
tion. The application aggregates external data with live data from the
car, such as speed. Also available for iPhone.
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10. CASE STUDY #2: ONE LAPTOP PER CHILD i.A.
PROJECT: One Laptop Per Child Site Analysis
CATEGORY: Information Architecture, User Experience
BIG IDEA: Showcase the laptop, tell a personal story.
PLATFORMS: Global website, OLPC laptops
DESCRIPTION: One Laptop Per Child (OLPC) is a great concept
with an outdated web presence. Anlysis of the current site includes
personas, SWOT analysis, concept mapping and wireframing. A pro-
posed site structure focuses on telling the brand story.
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20. CASE STUDY #3: GENESIS PROJECT FOR ipad
PROJECT: Genesis Skin Analysis App by Vaseline
CATEGORY: Conceptual Work: iPad, Futurology
BIG IDEA: Skin defines age. Healthy skin defies it.
PLATFORMS: iPad, Kiosk
DESCRIPTION: Genesis for iPad analyzes your skin and various
“life factors” to determine how old - or young - you are. Proposed
in current, 18 month and 5-10 year forms. Eventually, the app might
integrate with emerging technologies to print skin cells.
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23. CASE STUDY #4: PARKER PENS REBRANDING
PROJECT: Make Parker Pens relevant again
CATEGORY: Conceptual Work: Brand Campaigns
BIG IDEA: Pens are lost. Parkers are stolen.
PLATFORMS: Global website, digital video
DESCRIPTION: Parker is in limbo between the high-end Mont
Blanc and low-end Bic. Parker needs to reemphasize that craftsman-
ship makes this the only pen you’ll ever need. The Department of Pen
Retrieval emphasizes this by recovering lost pens.
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26. CASE STUDY #5: REALITY MINING APPLICATION
PROJECT: MeSearch Mobile Application
CATEGORY: Conceptual Work: Mobile
BIG IDEA: Use your iPhone for reality mining
PLATFORMS: Mobile Technology, Web Dashboard
DESCRIPTION: MeSearch uses the concept of reality mining to
collect information about your everyday life. The mobile app subtley
reccords data such as location, and cross-references with external
data feeds. Over time MeSearch recommends how to live better.
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31. CASE STUDY #6: HOMELAND SECURITY BRAND
PROJECT: Rebrand the Homeland Security Advisory System
CATEGORY: Conceptual Work: Brand Revival
BIG IDEA: A more actionable, more beliveable advisory system
PLATFORMS: Mobile devices, web browsers, radio, OOH
DESCRIPTION: The Homeland Security Advisory System is strug-
gling to make itself relevant. Our campaign streamlines the system
and provides a new host of touchpoints from highways to web-
browsers to mobile technology.
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