SlideShare a Scribd company logo
Name: Alec Walker (Far Left)
Age: 24
Alec ushered me down memory lane,
reminiscing about the time spent with
grandfather at the convenience store
on hot summer afternoons. They
would pop open cold Coca-Cola to
refresh themselves. They would head
back to the house with a six-pack in
tow, but the carrier would typical
repeatedly scratch and rub against
his hand, suggesting they should pos-
sibly bow out away from the handle.
Name: Shuai Zhou
Age: 23
Shaui was very insightful, explaining
the importance of the clearance be-
tween the hand and the bottle. He
enjoyed the novelty of the glass bottle,
suggesting that he would like it the
caps were not as sharp or twist-off.
I focused on making the carrier han-
dle with better clearance, use less
packaging material, and reflect
Coca-Cola brand identity, presenting
bottle in unique and new look.
Nicholas Gray
Ideation
To address the stated problems, I
thought the easiest way to address the
size of the carrier to resize for two-
pack design and to try to eliminate
the need set the these on shelves. In
addition, I looked at the potential for
a three-pack design, offering both to
provide customers the most flex-
ible quantity choices. Coca-Cola’s
glass bottle emulates elegances with
subtle curves that I wanted to exhibit
in the my design.
Nicholas Gray
Prototyping
To develop a carrier system that hugs
the bottle at the top and the bottom,
suspending the bottle into the carrier.
In addition, I wanted explore other ma-
terials as I approach the final product.
Chipboard was the main material used.
Nicholas Gray
How it Works
By pressing on the adjacent edges near
the bottle openings releases the
HAPPINESS!
Nicholas Gray
1
3 4
2
Moving Forward
Further refine the final concept.
Nicholas Gray

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Coke Stories Template

  • 1. Name: Alec Walker (Far Left) Age: 24 Alec ushered me down memory lane, reminiscing about the time spent with grandfather at the convenience store on hot summer afternoons. They would pop open cold Coca-Cola to refresh themselves. They would head back to the house with a six-pack in tow, but the carrier would typical repeatedly scratch and rub against his hand, suggesting they should pos- sibly bow out away from the handle. Name: Shuai Zhou Age: 23 Shaui was very insightful, explaining the importance of the clearance be- tween the hand and the bottle. He enjoyed the novelty of the glass bottle, suggesting that he would like it the caps were not as sharp or twist-off. I focused on making the carrier han- dle with better clearance, use less packaging material, and reflect Coca-Cola brand identity, presenting bottle in unique and new look. Nicholas Gray
  • 2. Ideation To address the stated problems, I thought the easiest way to address the size of the carrier to resize for two- pack design and to try to eliminate the need set the these on shelves. In addition, I looked at the potential for a three-pack design, offering both to provide customers the most flex- ible quantity choices. Coca-Cola’s glass bottle emulates elegances with subtle curves that I wanted to exhibit in the my design. Nicholas Gray
  • 3. Prototyping To develop a carrier system that hugs the bottle at the top and the bottom, suspending the bottle into the carrier. In addition, I wanted explore other ma- terials as I approach the final product. Chipboard was the main material used. Nicholas Gray
  • 4. How it Works By pressing on the adjacent edges near the bottle openings releases the HAPPINESS! Nicholas Gray 1 3 4 2
  • 5. Moving Forward Further refine the final concept. Nicholas Gray