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Coffee Shop: More services means higher prices
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Coffee Shop: More services means higher prices
1.
180
High Income Customers More services (added cost) means higher prices! 150 125 100 95 Level 4 90 85 80 75 Middle Income Customers Price per cup (Baht) 70 Level 3 Revenue 65 60 55 50 45 40 Level 2 35 Low income Customers 30 25 20 15 Level 1 10 5 0 Cost and Complexity of service
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