Šīs stundas mācību mērķis ir prast noteikt un analizēt konkurentus uzņēmumam, kas nodarbojas ar sieviešu un modes un stila žurnālu izdošanu. Situācijas analīze šai stundai ir ņemta no sieviešu un modes un stila žurnālu tirgus. Šo prezentāciju var izmantot vidusskolas ekonomikas stundās par konkurenci. Prezentācijā ir sagatavots vizuālais materiāls, kas izmantojams, lai ilustrētu iedomātu tirgus situāciju un audzēkņi izveidotu darba grupas un radītu ideju uzmetumus jaunam sieviešu vai modes un stila žurnālam.
Mārketinga un komunikāciju stratēģija uzņēmumāENTERBANK
Ventspils Digitālais centra projekta “Virtuālas biznesa atbalsta infrastruktūras izveide Baltijas valstīs” ietvaros veidota prezentācija par mārketinga un komunikāciju stratēģiju uzņēmumā. Video lekciju iespējams apskatīt šeit - http://ej.uz/619g Projekts tiek īstenots Latvijas-Lietuvas pārrobežu sadarbības programmas ietvaros. www.ente
Nacionālā kino centra direktore Ilze Gailīte Holmberga: Latvijas filmu indust...IeguldiLatvija
Prezentācija pasniegta pirmā Pasaules latviešu ekonomikas un inovāciju forumā, kas norisinājās Rīgā no 2013. gada 2. līdz 4. jūlijam. Plašāka informācija par forumu atrodama mājas lapā: www.ieguldilatvija.lv.
Prezentācija pasniegta pirmā Pasaules latviešu ekonomikas un inovāciju forumā, kas norisinājās Rīgā no 2013. gada 2. līdz 4. jūlijam. Plašāka informācija par forumu atrodama mājas lapā: www.ieguldilatvija.lv.
Šīs stundas mācību mērķis ir prast noteikt un analizēt konkurentus uzņēmumam, kas nodarbojas ar sieviešu un modes un stila žurnālu izdošanu. Situācijas analīze šai stundai ir ņemta no sieviešu un modes un stila žurnālu tirgus. Šo prezentāciju var izmantot vidusskolas ekonomikas stundās par konkurenci. Prezentācijā ir sagatavots vizuālais materiāls, kas izmantojams, lai ilustrētu iedomātu tirgus situāciju un audzēkņi izveidotu darba grupas un radītu ideju uzmetumus jaunam sieviešu vai modes un stila žurnālam.
Mārketinga un komunikāciju stratēģija uzņēmumāENTERBANK
Ventspils Digitālais centra projekta “Virtuālas biznesa atbalsta infrastruktūras izveide Baltijas valstīs” ietvaros veidota prezentācija par mārketinga un komunikāciju stratēģiju uzņēmumā. Video lekciju iespējams apskatīt šeit - http://ej.uz/619g Projekts tiek īstenots Latvijas-Lietuvas pārrobežu sadarbības programmas ietvaros. www.ente
Nacionālā kino centra direktore Ilze Gailīte Holmberga: Latvijas filmu indust...IeguldiLatvija
Prezentācija pasniegta pirmā Pasaules latviešu ekonomikas un inovāciju forumā, kas norisinājās Rīgā no 2013. gada 2. līdz 4. jūlijam. Plašāka informācija par forumu atrodama mājas lapā: www.ieguldilatvija.lv.
Prezentācija pasniegta pirmā Pasaules latviešu ekonomikas un inovāciju forumā, kas norisinājās Rīgā no 2013. gada 2. līdz 4. jūlijam. Plašāka informācija par forumu atrodama mājas lapā: www.ieguldilatvija.lv.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 1886. gads – “Sīrups pret galvassāpēm”
1894.gads – Pudele izspiež glāzi
1919.gads – Ieeja pasaulē
1939. gads – “Aukstais karš” un talākā attīstība
3. 1939.g. – PepsiCo – galvenais Coca-Colas sāncensis
tirgū sāka izlaist apgrozībā lielākas ietilpības pudeles
cenās tādās kā Coca-Colai.
Atbildes reakcija sekoja, Coca-Cola tiesas kārtā
apsūdzēja PepsiCo par izmantošanu dzēriena
nosaukumā vārdu – „kola”.
4. 1958.g. augustā debitēja
dzēriens Fanta, trīs
gadus vēlāk – Sprite.
1960 gadā tirgū parādās
skārdenes un jau kopš
1977.g. – plastika
pudeles 2l tilpuma.
1982.g. tirgū parādās
diētiskā kola. 1985.g.
Coca-cola parādās
kosmosā, tā bija īpaša
bundžiņa ar salmiņu.
5. Mārketinga mērķi
• Koncentrēties uz mūsu • Producēt pasaules
partneru, klientu un uzskatu un ietekmēt to
franšīzes vajadzībām • Katru dienu tirgū
• Klausīties, vērot un fokusēties uz uzdevumu
mācīties, būt ziņkārīgam izpildīšanu
• Būt atbildīgajām • Ražot dzērienus, kuri
pasaules pilsonim, kurš apmierina un pilnībā
dod reālu ieguldījumu atbilsts cilvēku vēlmēm
un padara pasauli • Maksimizēt peļņu akciju
labāku turētājiem, bet
neaizmirst par mūsu
kopējiem pienākumiem
6. Sociālās akcijas
2004. gadā The Coca – Cola Company sniedz palīdzību
cunami upuriem Indonēzijā, Taizemē un Maldīvijā
2007. gadā Meksikā
pēc plūdiem sniedz
finansiālu atbalstu un
medicīnas preparātus
cietušajiem
7. • 5 gadu laikā šī 9,5
miljonu dolāru
partnerība rada
attīstības iespējas
Haiti mango
lauksaimniekiem un
viņu ģimenēm
8. Coca-Cola nomainīs
krāsu, lai glābtu baltos
lāčus. Coca-cola
kampaņa zem
nosaukuma „Arktiskā
māja” ir orientēta uz
balto lāču dzīvošanas
platības saglabāšanu
9. Coca-Cola Pārstrāde
“Coca-Cola Pārstrāde” -
paradās pasaulē, kur
izlietota iepakojuma
materiāli netiek uzskatīti
par atkritumiem, bet par
vērtīgām resursiem
turpmākai izmantošanai.
Coca-Cola Pārstrāde
uzsāka savu darbību
2007. gadā
10. • Darbība, kas ir orientēta uz vides
aizsardzību, resursu taupīšanu un ekoloģiski
tīru tehnoloģiju izmantošanu, ciešā
mijiedarbība ar „zaļo kustību”, kā arī
nopietna darbība labdarības sfērā stimulē
pieprasījumu pēc Coca-Cola produkcijas
klāsta precēm, kā ar īzveido labvēlīgo
sabiedrības viedokli par uzņēmumu
• PR firmu darbība veido stabilas kopējo
cilvēku vērtības un veicina apzinātu darbību
11. 2007. gadā daudzas
skolas atsākas no Coca –
Cola produkcijas, tas bija
saistīts ar to, ka Veselības
ministrijai un vecākiem
rodas neapmierinātība ar
tādu faktu, ka bērniem ir
brīva piekļuve šim ne
gluži veselīgam
produktam
12. Slepenais ingredients – kukaiņi?
Coca-Cola dzērienā ir
pārtikas piedeva –
košenile, karmīns, kuru
iegūst no kukaiņiem
starpvalstu indekss- E-120
13.
14. Coca-Cola un Sports
divas nedalāmas lietas.
Coca-Cola kopš 1928.g.
ir Olimpisko spēļu
sponsors, Pasaules
hokeja čempionāta
sponsors, FIFA futbola
kausa sponsors, kā arī
pasaules tenisa un citu
sporta aktivitāšu
sponsors
15. Coca-Cola pievērš īpašu
uzmanību tam, ka sports -
tas ir jautrs, pozitīvs,
veselīgs laika pavadīšanas
veids, līdz ar ko Coca-
Cola Company saņem
aktīvistu atbalstu un vēl
reiz apliecina savu moto –
“Atver prieku” - katrā
nodarbošanās būs
priecīgāka ar Colu
16. Coca – Cola Olimpiskais
salūts tautas mākslai
1997. gadā prēmija
“Sudraba lakta”
17. Rezultāts pārsniedza
visas cerības, tautas
mākslinieki no 54
valstīm radījuši
krāsainas, trīsdimensiju
pudeles (no 2 līdz 12
metru augstumā) kas ir
izgatavoti no
raksturīgām šai valstī
izejvielām
18. Santa Klausa tēlu
nostiprināja Coca –
Cola, kad 1931. gadā
viņi piedāvāja zviedru
māksliniekam
Haddonam
Sandblomam precizēt
un pilnveidot Santa
Klausa tēlu jaunai
reklāmas un PR
kampaņai
19. Arī šodien Coca Cola
izmanto šo tēlu, lai
uzlabotu attiecības ar
saviem vismazākajiem
patērētājiem – lielveikalos
profesionālie aktieri
tērpušies Santa Klausa
tradicionālajā kostīmā
spēlē ar bērniem un
piedāvā brīvus Coca –
Cola dzērienus
20. The Coca-Cola Bottle
Blast ceļos pa ASV visu
gadu un piedāvās
piedzīvot pilnīgu
bezsvara stāvokli pēc
kāpšanas pa milzīgu
piepūšamo Coca – Cola
pudeli, kopā ar vasaras
melodijām, dāvanām,
balvām un stafetēm
21. • The Shanghai 2010
World Expo ir pasaules
lielākais notikums
Expo vēsturē, kas
piesaistīja vairāk nekā
73 miljonu
apmēklētāju. The
Happiness Factory
nodrošināja The Coca
– Cola Company ar
nebijusi iespēju
piesaistīt patērētājus,
masu mēdijus un citas
ieinteresētās personas
22. Masu Mēdiji
Coca-Cola ir vērojama
dažās filmās un
televīzijas raidījumos.
Kopš Coca-Cola
parādijās, tā kļuva par
vienu no svarīgākajām
elementiem tautas
kultūrā
23. Coca – Cola Latvijā
• Šī gada 8.maijā pasaulē slavenākais
dzēriens Coca-Cola svinēja savu
125.dzimšanas dienu, un par godu šim
notikumam Latvijā no Atlantas ieradīsies
ceļojošā izstāde ar Coca-Cola vēstures
ekspozīciju
• Izstāde tiks izvietota tirdzniecības centra
Spice 2.stāvā, un ikvienam tirdzniecības
centra apmeklētājam būs iespēja
apmeklēt izstādi no 8.jūnija līdz 1.jūlijam
bez maksas.
24. • CocaCola ir vispopulārākais • Ik dienu pasaulē tiek
atspirdzinošais dzēriens izdzerti aptuveni 240
pasaulē, un katru dienu to lieto miljonus pudeļu. The Coca-
simtiem miljoniem cilvēku visā Cola Company zīmols, kurš
2006. gada bija pats dārgākais
pasaulē.
zīmols pasaulē, ir viens no
• Pazīstamā pudeles forma un populārākajiem un
dzēriena logo ir kļuvuši par atpazīstamākajiem pasaulē,
vislabāk atpazītajiem turklāt kompānija apgalvo, ka
tirdzniecības simboliem dzēriens tiek pārdots vairāk
pasaulē. kā 200 pasaules valstīs.
• Coca-Cola var nopirkt 135
valstīs, tostarp vistrūcīgākajos
reģionos, kur to uzskata par
progresa un labklājības simbolu.