This document discusses Coca-Cola's supply chain management. It provides a brief history of Coca-Cola, noting it was invented in 1885 and incorporated in 1892. It explains that Coca-Cola emphasizes branding over its product. The document also outlines Coca-Cola's supply chain management approach, including its subsidiaries, agricultural interventions to source sustainably, and best practices like customized packaging and supply chain analytics.

1. Coca-Cola at Supply Chain
Management

2. WHAT WE'LL
DISCUSS TODAY
• Coca-Cola's History.
• What Sets Coca-Cola Apart?
• Coca-Cola's Supply Chain
Management.
• Subsidaries.
• Agricultural Interventions.
• Best Practices in SCM

3. COCA-COLA'S HISTORY
• THE FISRT COCO-COLA RECIPE
WAS INVENTED IN COVINGTON,
GEORGIA BY JOHN STITH
PEMBERTON ORGINALLY AS A
COCOA WINE CALLED 'Pemberton
French Wine Cocoa' in 1885.
• The first sale was made at Jacob's
Pharmacy at Atlanta, Geogia on
May8th, 1886.
• It is incorporated as Coco Cola
Company in 1892(the current
corporation).

4. The Coca-Cola system has the
highest standards and processes to ensure
consistent quality from concentrate production to
our bottling and product delivery.
QUALITY
MARKETING STRATEGY
A significant part of Coca-Cola's success is its
emphasis on brand over product. Coke doesn't sell
a drink in a bottle, it sells “happiness” in a
bottle. Instead, Coke aims to sell consumers the
experience and lifestyle associated with its
brand.
What sets Coca Cola apart?

6. Supply Chain Management
at Coca-Cola

7. Subsidaries

8. AGRICULTURAL
INTERVENTIONS
The Coca-Cola Company has the ambition to source
its key agricultural ingredients sustainably, with a
specific goal to drive sustainability in agriculture for
the following global priority commodities:
• natural sweeteners (cane sugar, beet sugar, high-
fructose corn syrup, stevia);
• fruit juices (orange, apple, lemon, grape, mango);
• coffee, tea, soybeans and wood-based fiber
packaging.

9. The Global
Economic
Recession
Threatens
Overall
Demand.
Bottled Water
Falling Out Of
Favour.
New Aversion to
Soda Threatens
Main Business.
Dollar Affects
International
Performance.
VARIATIONS IN PRICES AND TRENDS

10. BEST PRACTICES IN
SCM
• A New Spin on Old Technology.
• Customized Packaging –
‘Share a Coke.’
• Embracing Automation
• Focusing on Sustainability
• Supply Chain Tracking and
Analytics

11. " Be unapologetically Enthusiastic and
Recklessley Creative! "