Steven Clyburn is a marketing writer and editor with over 37 years of experience developing proposals and materials for large companies such as Big 4 and professional services firms serving government agencies. He has expertise in areas such as financial management, audits, healthcare, quality improvement, operations, and IT. Clyburn holds a Master's degree in public affairs and has worked for various organizations such as Grant Thornton, IBM, and the National Heart, Lung and Blood Institute where he wrote proposals, marketing materials, and reports. Currently, he operates his own writing and consulting firm and provides writing and training services.
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
I am a development professional specializing in nonprofit board management and governance; and organizational development. My strengths include strategic planning, board management, fundraising oversight, constituent relations, campaign planning and marketing/communications. I have achieved recognition from board members and community leaders for foundation management, and have helped transform nonprofit programs into energized, active and productive foundations. I am excited to join a thriving organization in my next role.
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Steven A. Clyburn, M.P.A.
Mr. Clyburn is a marketing writer and editor with 37 years’ experience in developing
proposals and other material for Big 4 and other companies. His subject expertise
includes financial management, audits, health care, quality improvement, operations, and
information technology. Clients include federal, state, and local government and
professional services firms that serve them. He holds a master’s degree in public affairs
with additional graduate study in communications, marketing and intellectual property.
Employment history
Grant Thornton LLP, Alexandria, Va.
Senior Manager, Marketing Department, Global Public Sector (2004-2012)
Wrote proposals for state and federal agencies. Designed, directed, and wrote reports of
25 surveys of government CFOs, CIOs, CHCOs, and chief acquisition officers. Taught
proposal writing to staff, wrote government proposal manual.
SA Clyburn & Associates, Oxford, Md.
Writer/Editor and Communication Consultant (1988–present)
Wrote marketing material, proposals, reports and articles and trained client executives
and staff in writing and proposal skills. Clients include E-9, Optimus, Delmarva
Foundation, Allagash Group, Cotton & Company, Williams, Adley, Harrington and
Associates, Government National Mortgage Association (Ginnie Mae), Deloitte
Consulting, KPMG, Greater Baltimore Medical Center and Defense Commissary
Association.
IBM/PricewaterhouseCoopers/Coopers & Lybrand, Arlington and Fairfax, Va.
Senior Manager/Writer/Editor (1988-2003)
Researched and wrote proposals on professional services, ten books on government
management, and dozens of articles and reports for employer. Worked directly with
clients such as the Centers for Medicare and Medicaid Services, U.S. Department of
Health and Human Services, City of Lynchburg, VA, Department of State, U.S. Postal
Service, Defense Logistics Agency Headquarters, Defense Supply Center Philadelphia,
Air Force Test and Development Center, and Naval Sea Systems and Facilities
Commands. Wrote winning proposals for GSA schedules and many federal entities.
Sackler/Sterling Software Joint Venture, Washington, D.C.
Chief Operating Officer (1984–1988)
Conceived, proposed and operated to a system of customized print-on-demand patient
and professional education material. Also wrote proposals to federal agencies and
research reports for pharmcos.
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National Heart, Lung, and Blood Institute, Bethesda, Md.
Special Expert (1982–1984)
Mr. Clyburn managed technical aspects of contracts run by state and local organizations.
His work included preparing regular progress reports and journal articles. He developed
proposal solicitation documents and sat on proposal review boards.
Kappa Systems, Arlington, Va.
Project Manager (1977–1981)
Mr. Clyburn directed outreach and communications projects in preventive health for
government and private clients. Wrote winning proposals for work with federal health
agencies. Wrote journal articles, reports, and health education campaign material and
directed outreach in four U.S. Department of Health and Human Services regions. Clients
included National Heart, Lung and Blood Institute, National Cancer Institute, DHHS
Office of Health Promotion and Disease Prevention, Centers for Disease Control, Aid
Association for Lutherans and others.
Office of the Governor of Texas, Austin, Tx.
Specialist (1974–1975)
Mr. Clyburn developed and ran training seminars in equal employment opportunity
policy for law enforcement agencies. As part of this assignment, he developed training
materials and wrote a monthly newsletter.
Before 1974, Mr. Clyburn was a VISTA Volunteer and VISTA supervisor in St. Louis,
Missouri, worked as a grants manager with the National Center for Voluntary Action in
Washington, DC and directed a community drug abuse program in Brunswick, Maine.
Education
MPA, Public Affairs, LBJ School of Public Affairs, University of Texas at Austin, 1977
BA, Sociology, University of Texas at Austin, 1973
Additional 18 graduate hours, marketing, communications and intellectual property at the
University of Maryland—College Park, American University and National Institutes for
Health Graduate School.
Computer Skills
Microsoft Office Suite
Contact
Steven Clyburn
200 North Morris Street
POB 608
Oxford, Md. 21654
H 410 226 5547
C 410 725 6446
clyburnsteven@gmail.com